Siddhartha Mandal
Business Growth Leader - Digital @ JSW Group | American Society for Quality - Gold Prize Winner | Gartner APAC Finalist | Ex-Tata Steel & Tata Pravesh | IIFT Delhi
Mumbai
16+ years of work experience
May 20233 yrs 3 mosJul 2026
Mumbai, Maharashtra, India
1. Heading Business Growth segment at JSW Group Digital - Creating vision, strategy and roadmap and leading teams in executing Digital Initiatives for Marketing & Sales division
2. Maintaining the eco-system of partners (Large consulting companies, Technology consultants and Start-ups) to leverage their capabilities in implementing digital transformation programs, impacting revenue and profitability
3. Driving Initiatives at the group level, leveraging synergy of Steel, Paints and Cement businesses
4. Developed Digital Roadmap (FY24 to FY26) for Marketing & Sales
5. Driving Digital projects in the following key areas – Sales Acceleration, Pricing, CX and Emerging Technologies
6. Owning the annual budget for Business Growth - Digital , working closely with finance during the business planning process and forecasting
Jul 20148 yrs 11 mosMay 2023
Kolkata, West Bengal, India
Key Experience (2017 to 2021)
Sr. Manager, Marketing & Business Development - Tata Pravesh Doors & Windows (2017 to 2021)
1. Led Marketing & Branding Initiatives, Business Development, and Channel Management of Tata Pravesh Doors and Windows in the Housing & Commercial (H&C) segment for entire India. Built Business from the scratch to ~ INR 500 Million and managed P&L.
2. Conducted Market research activities and developed, reviewed and implemented H&C Marketing Strategies by understanding the trends and competition to create customer pull and meet growth aspirations
3. Performance management and capability enhancement of 30+ distributors and expansion of the channel network across the country
4. Engaged in direct customer connect in coordination with the Sales teams - facilitation in addressing Customer queries, Sales closure of marquee projects and After Sales Project Management
5. Developed content and collaborated with Digital Marketing team to increase awareness of Tata Pravesh brand
6. Initiated and implemented International Market Development activities in the Middle East - Credit of successfully executing first Tata Pravesh export order
7. Managed Product Portfolio by analyzing the gaps and assessing the changing trends; provided design briefs to the NPD team, approved the final design, developed value-based pricing, and decided on product positioning
8. Led a team of 15 cross-functional members to successfully implement various initiatives in digital enablement, online lead management and new product development as H&C Squad Lead
Other Experiences:
2014 - 2017: Sr. Manager, Operational Excellence driving Six Sigma DMAIC projects across business functions and plant locations
2021 -2022: Sr. Business Development Manager, Steel Recycling Business
2022-2023: Sr. Manager, Market Intelligence & Digital Products, Group Strategic Procurement
Apr 20113 yrs 4 mosJul 2014
Jamshedpur, Jharkhand, India
1. Created sourcing strategies for Software Licenses & Services
2. Managed commercial negotiations and contracting
3. Engineered a Contracting strategy and Innovative business model for Microsoft Licenses sourcing by leveraging organizational synergy, resulting in substantial financial benefits for the Tata Steel Group globally
Oct 20071 yr 9 mosJun 2009
Kolkata, West Bengal, India
Developed software modules and test case scenarios for Unified Inventory system of a large Telecom client in the UK, improving service delivery efficiency.
Siddhartha’s AI Stack
Education
Master of Business Administration (MBA), Marketing,Finance,International Business
Indian Institute of Foreign Trade
20092 yrs2011
Bachelor of Engineering - BE, Computer Engineering
Jadavpur University, Kolkata
Join Siddhartha and 10k+ other professionals on
Tal is the app where bosses meet engineers & builders directly, without middlemen
Download Tal Boss