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Siddhartha Banerjee

Senior Product Manager @ PW | Platform Products, Growth & Monetization | Ex-My11Circle | Indian School of Business

Bengaluru

9+ years of work experience

PW (PhysicsWallah)
Sep 20251 yrPresent

Bengaluru, Karnataka, India

Own the core video learning platform and the OTT-style learning product PW Pi, defining product strategy and roadmap for interactive learning experiences across web and mobile used by 1M+ daily learners. Work closely with engineering, design, and data science teams to build platform capabilities that improve engagement, reliability, and monetization across the PhysicsWallah learning ecosystem. OTT Learning Platform (PW Pi) • Led the 0→1 launch of Pi Web, enabling students to access the OTT-style learning platform beyond the mobile app • Built checkout and purchase funnel strategy to improve purchase experience and conversion • Designing a parent–student onboarding experience to better communicate platform value and reduce inactive users Video Platform Ownership • Own the roadmap for the core video player platform, powering playback, comments, timelines, ratings, and engagement across PW learning products • Unblocked rollout of topic-wise interactive video timelines by resolving technical and UX constraints • Introduced contextual cross-sell and upsell surfaces within the video player Platform Reliability & Moderation • Redesigned chat and comment moderation architecture, enabling module-level restrictions so spam-flagged users can still ask academic doubts • Building focus-mode chat filtering with data science to surface relevant academic discussions during live classes and reduce distraction • Developing automated playback diagnostics and issue detection to proactively identify and resolve video failures
Games24x7
Oct 20241 yrSep 2025

Bengaluru, Karnataka, India · Hybrid

Led product strategy across monetization, gameplay systems, payments, payouts, and fraud risk for My11Circle, one of India’s largest fantasy sports platforms. Managed a team of PMs and analysts, partnering with engineering, data science, finance, and marketing teams to build scalable consumer systems supporting millions of users during high-traffic sporting events such as IPL and World Cup. Monetization & Growth Systems • Launched gamified tiered contest ecosystem, improving ARPU and user engagement • Introduced probability-based reward game type, expanding monetization mechanics within contests • Built hyper-personalized onboarding flows using segmentation and gamification to improve new user conversion • Implemented one-click join experience for high-value users to streamline gameplay participation Payments, Risk & Compliance • Revamped fraud and risk review systems with data science models, significantly reducing false positives and improving payout experience • Built one-step PAN verification system to simplify onboarding and improve compliance workflows • Integrated one-click payment flows with wallet partners to reduce checkout friction and improve payment success rates • Led GST rollout and counteroffer strategy, ensuring minimal business disruption during major regulatory changes Platform Optimization & Reliability • Designed real-time prize recalculation system to manage contest economics during peak IPL traffic • Built experimentation frameworks enabling large-scale A/B testing across growth and retention initiatives • Secured high-throughput TPS capacity with payment and KYC vendors, ensuring platform stability during peak sporting events Leadership • Managed a team of PMs and analysts across growth and platform initiatives • Recognized as Super Performer (Top 1% company-wide)
Games24x7
Jul 20222 yrs 5 mosNov 2024

Bengaluru, Karnataka, India · Hybrid

Indian Oil Corp Limited
Jul 202011 mosMay 2021

Led sales and operational initiatives across a large retail and lubricant distribution network, while building early digital tools to improve customer retention and field productivity. Digital Product Initiatives • Identified lubricant customer retention gaps and built a service reminder application, improving repeat purchase behavior • Designed and launched a digital reseller loyalty program, automating incentive workflows and reducing manual processes • Built a field data automation tool to digitize mechanic databases and enable real-time tracking for marketing teams Business & Operations Leadership • Managed relationships with retailers and distributors across a large territory, delivering ₹100 Cr+ annual revenue • Led CRM adoption across sales and operations teams, achieving full adoption across the region • Recognized as Outstanding Performer (Top 1% nationally) for three consecutive years
Indian Oil Corp Limited
Sep 20163 yrs 11 mosJul 2020

Coimbatore, Tamil Nadu, India

Siddhartha’s AI Stack

claude
claude
lovable
lovable
openai
openai
ChatGPT
ChatGPT

Education

Indian School of Business

Post Graduate Programme in Management

Indian School of Business

20211 yr2022
Jadavpur University

Bachelor of Chemical Engineering, Chemical Engineering

Jadavpur University

20124 yrs2016

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Headline

Senior Product Manager @ PW | Platform Products, Growth & Monetization | Ex-My11Circle | Indian School of Business

About

Product leader building and scaling high-traffic consumer platforms across gaming and edtech. Over the past 8+ years, I’ve worked on products used by millions of users, owning systems that directly impact engagement, monetization, and user experience at scale. Currently, I’m a Senior Product Manager at PhysicsWallah, where I own the core video learning platform and the OTT-style learning product PW Pi, powering interactive learning experiences across web and mobile for 1M+ daily learners. My work sits at the intersection of platform products, growth systems, and monetization infrastructure — from video player platforms and checkout funnels to community moderation and experimentation frameworks. Previously at My11Circle, I led product initiatives across monetization, onboarding, payments, payouts, and fraud risk systems, working closely with engineering, data science, and business teams to launch new gameplay models, improve onboarding and payout experiences, and build experimentation-led growth systems at scale. I particularly enjoy solving problems around: • Platform products that power multiple user journeys • Growth and monetization systems for consumer products • Experimentation and data-driven product decisions • Payments, risk, and trust systems • Reliable high-traffic platforms Before transitioning into product, I worked at Indian Oil Corporation building early digital tools to improve customer retention and sales productivity across large retail networks. I hold a PGPM from the Indian School of Business and a B.E. from Jadavpur University.

Location

Bengaluru

AI stack

claude

lovable

openai

ChatGPT

Work experience

Senior Product Manager at PW (PhysicsWallah), Sep 2025 - Present · 1 yr, Bengaluru, Karnataka, India, Own the core video learning platform and the OTT-style learning product PW Pi, defining product strategy and roadmap for interactive learning experiences across web and mobile used by 1M+ daily learners. Work closely with engineering, design, and data science teams to build platform capabilities that improve engagement, reliability, and monetization across the PhysicsWallah learning ecosystem. OTT Learning Platform (PW Pi) • Led the 0→1 launch of Pi Web, enabling students to access the OTT-style learning platform beyond the mobile app • Built checkout and purchase funnel strategy to improve purchase experience and conversion • Designing a parent–student onboarding experience to better communicate platform value and reduce inactive users Video Platform Ownership • Own the roadmap for the core video player platform, powering playback, comments, timelines, ratings, and engagement across PW learning products • Unblocked rollout of topic-wise interactive video timelines by resolving technical and UX constraints • Introduced contextual cross-sell and upsell surfaces within the video player Platform Reliability & Moderation • Redesigned chat and comment moderation architecture, enabling module-level restrictions so spam-flagged users can still ask academic doubts • Building focus-mode chat filtering with data science to surface relevant academic discussions during live classes and reduce distraction • Developing automated playback diagnostics and issue detection to proactively identify and resolve video failures

Product Manager-3 at Games24x7, Oct 2024 - Sep 2025 · 1 yr, Bengaluru, Karnataka, India · Hybrid, Led product strategy across monetization, gameplay systems, payments, payouts, and fraud risk for My11Circle, one of India’s largest fantasy sports platforms. Managed a team of PMs and analysts, partnering with engineering, data science, finance, and marketing teams to build scalable consumer systems supporting millions of users during high-traffic sporting events such as IPL and World Cup. Monetization & Growth Systems • Launched gamified tiered contest ecosystem, improving ARPU and user engagement • Introduced probability-based reward game type, expanding monetization mechanics within contests • Built hyper-personalized onboarding flows using segmentation and gamification to improve new user conversion • Implemented one-click join experience for high-value users to streamline gameplay participation Payments, Risk & Compliance • Revamped fraud and risk review systems with data science models, significantly reducing false positives and improving payout experience • Built one-step PAN verification system to simplify onboarding and improve compliance workflows • Integrated one-click payment flows with wallet partners to reduce checkout friction and improve payment success rates • Led GST rollout and counteroffer strategy, ensuring minimal business disruption during major regulatory changes Platform Optimization & Reliability • Designed real-time prize recalculation system to manage contest economics during peak IPL traffic • Built experimentation frameworks enabling large-scale A/B testing across growth and retention initiatives • Secured high-throughput TPS capacity with payment and KYC vendors, ensuring platform stability during peak sporting events Leadership • Managed a team of PMs and analysts across growth and platform initiatives • Recognized as Super Performer (Top 1% company-wide)

Product Manager- II at Games24x7, Jul 2022 - Nov 2024 · 2 yrs 5 mos, Bengaluru, Karnataka, India · Hybrid

Assistant Manager (Lubes- Product & Marketing) at Indian Oil Corp Limited, Jul 2020 - May 2021 · 11 mos, Led sales and operational initiatives across a large retail and lubricant distribution network, while building early digital tools to improve customer retention and field productivity. Digital Product Initiatives • Identified lubricant customer retention gaps and built a service reminder application, improving repeat purchase behavior • Designed and launched a digital reseller loyalty program, automating incentive workflows and reducing manual processes • Built a field data automation tool to digitize mechanic databases and enable real-time tracking for marketing teams Business & Operations Leadership • Managed relationships with retailers and distributors across a large territory, delivering ₹100 Cr+ annual revenue • Led CRM adoption across sales and operations teams, achieving full adoption across the region • Recognized as Outstanding Performer (Top 1% nationally) for three consecutive years

Officer at Indian Oil Corp Limited, Sep 2016 - Jul 2020 · 3 yrs 11 mos, Coimbatore, Tamil Nadu, India

Education

Post Graduate Programme in Management, Indian School of Business

Bachelor of Chemical Engineering, Chemical Engineering, Jadavpur University