Headline

Marketing at HP India | Faculty at Juno School of Business

About

A marketer, dots-connector, and storyteller with a knack for turning business problems into purposeful experiences. I lead SMB marketing at HP India, where the task is to craft journeys that inspire trust, simplify tech, and drive impact. From launching experience centres and on-ground activations to building digital platforms and loyalty ecosystems, I thrive at the intersection of creativity, customer insight, and business outcomes. Beyond the boardroom, I mentor future leaders at Juno School of Business, run a side-hustle in jewelry marketing, explore farming microgreens, and set up a new content channel on balance — career, relationships, and everything in between. I believe in leading with empathy, simplifying the complex, and always pushing the brief. Current explorations: Using AI and Gen-AI to build marketing use-cases for building efficiencies across functions.

Location

Gurugram

Work experience

SMB Marketing Leader at HP, Mar 2024 - Present · 2 yrs 6 mos, Gurugram, Haryana, India · Hybrid, • Defining & developing B2B business growth strategy with Pan HP Commercial portfolio by shifting brand perception from box-selling to hyper-personalized solutioning. • Conducting market analysis, defining every customer touchpoint communication, customer journeys & competitive landscape. Craft go-to-solutions & develop a brand narrative for Sales teams for stronger go-to-market. • Leading comprehensive Marketing strategy by launching India-specific research, market analysis & understanding barriers and triggers to design personalised solutions. • Managing & creating brand experiences for 12 physical centres & a unique digital platform to drive coverage leading to brand growth. • Leading cross-functional project with internal business growth team member, Zonal sales teams, creative partner, global go-to-market (GTM) teams & local/global technology partners. • Planning & executing vertical-specific clusters of SMBs driving increased coverage of HP in that geography. Empowering Sales teams to drive customer lifecycle management & developing assets for opening net new TAM (total addressable market) for HP business. Leveraging AI to develop and create assets for discovery & sales enablement.

Marketing Manager Print Business B2C at HP, Nov 2021 - Mar 2024 · 2 yrs 5 mos, Gurugram, Haryana, India · Hybrid, • Launched world’s-first refillable Laser Printer product launch campaign across ATL and BTL, with communication planning, overseeing trade shows & local activations by partnering with trade marketing teams. • Plan and execute end-customer 360-degree marketing & channel partner activation campaigns to drive brand metrics aligned with business objectives. • Worked with channel partners and national/zonal teams to understand local problem statements and drive demand to the stores nearby. • Leading performance marketing for entire HP portfolio - a unique project to India to drive online demand to footfalls at retail stores. With 4P analysis, market analysis, category analysis and understanding seasonalities - gained market share to win at Etail (Amazon and Flipkart). Successfully launched LaserJet Tank Printer, gaining substantial mix in Laser folio within the first 3 months of launch at retail and top 10 best sellers on Amazon within 18 days. Communication planning with sales & trade marketing teams, across L3F retail stores & at Etail platforms. Leading GenAI projects for discoverability & buyability across brand website and E-commerce sites.

Digital Marketing Manager at Dabur India Limited, Jan 2019 - Nov 2021 · 2 yrs 11 mos, Ghaziabad, Uttar Pradesh, India, Responsible for driving Digital transformation for Oral Care, HealthCare, Ethicals/Branded Ethicals & Foods that constitute 80%+ of the Digital spend. Tasked to manage & develop a joint business plan with Google, Facebook, and OTT partners to drive Y-o-Y Media efficiency. Develop & evolve the Content Strategy for power brands by building customized Content models like Hero, Hub, Hygiene or Fix and Fluid moments or Topical Moments. Mapping Consumer journey for brands to develop customized Media principles for Digital-first brands Introducing programmatic buying for Dabur brands to establish single-view customers to drive media efficiency across platforms. Responsible for driving D2C, 1PD and other MarTech initiatives 2 CEO Awards for Oral Care & Healthcare brands.

Director Of Digital Media at GroupM, May 2018 - Dec 2018 · 8 mos, Gurgaon, Haryana, India, Digital Media Strategy for GSK Horlick's Nutrition extension business - Protein Horlicks, Growth Horlicks, Mother Horlicks, and Growth Horlicks. Collaborated with Social, Content, and Media teams to map effective consumer journeys delivering 11% efficient Media & customized Creative for multiple cohorts. Delivered Annual Operating Plan for 2019-2020 for all extension brands across Media Worked extensively on Mother Horlicks to make it a digital first brand

Account Manager at IPG Mediabrands, May 2016 - May 2018 · 2 yrs 1 mo, Gurugram, Haryana, India, The most amazing company & its people I have ever worked with. Kudos & shout out to all of them Started as an executive & worked across domains of digital Handled clients across Technology (Micromax & Gionee), Automobile (Royal Enfield) & a part of Coca-Cola Business on Digital. Tasked to bring in new clients. Won Emami, YU & other clients. 4 Best Social & Best Digital Innovation Awards for Micromax & Gionee campaigns.

Assistant Account Manager at IPG Mediabrands, Mar 2015 - Apr 2016 · 1 yr 2 mos, Gurugram, Haryana, India

Sr. Marketing Executive at Mediaware Infotech Limited, Nov 2013 - Feb 2015 · 1 yr 4 mos, Mumbai Metropolitan Region, Responsible for managing TV Media data across clients. Converting Data into simpler UI/UX Based interfaces for brand managers to enable a smoother experience. Helping marketing managers in administering their brand investment planning requirements by collection of data through interactions with media planners Interacted with TV media planners & designed the process workflows for improving document management system at the client and agency end Connecting with CMOs, Marketing Managers & Media planners & buyers via cold calling, emails for business development Leading Emailer marketing and Website digital asset for the brand Assisted in creating & producing marketing collaterals guiding designers & developers Formed and headed the UI/UX and Design team for the company

Education

PGDM, Marketing, Apeejay school of management

Bachelor of Technology (B.Tech.), Mechanical Engineering, Maharshi Dayanand University