---
title: "Siddharth Mehta - Product Designer in Bengaluru | Tal"
description: "Meet Siddharth Mehta, Product Designer, GenAI @Fractal Analytics based in Bengaluru. AI stack includes antigravity, claude code, and gemini. Explore public work links including sidbasically.in."
image: "https://tal.club/meet/siddharth-mehta/share-image"
---

# Siddharth Mehta on Tal

## Headline

Product Designer, GenAI @Fractal Analytics

## About

I am a Product Designer with over 5 years of experience in AI interaction design, b2b UX/UI, design research, behaviour science\. I specialize in creating user\-friendly digital products and have successfully improved user engagement and satisfaction for products across 7\+ industries\. I work well with cross\-functional teams to achieve business goals and drive product success and I am open to connecting with industry professionals to discuss design trends and collaboration opportunities\.

## Location

Bengaluru

## AI stack

antigravity

claude code

gemini

lovable

notebooklm

perplexity

## Work experience

Product Designer at Fractal, Jan 2025 \- Present · 1 yr 8 mos, \- Designed products for 12 AI\-powered tools used by revenue, pricing, and innovation teams at large consumer goods companies \- owning the full design process from research to engineering handoff\. \- Led UX research across 20\+ stakeholder interviews and synthesis sessions to map mental models and surface pain points \- translating findings into design briefs that shaped feature scope across 4 product areas\. \- Applied behavioural science frameworks to simplify AI\-generated recommendations, reducing user error rates by \~25% in usability testing across 3 product ecosystems\. \- Designed conversational UX flows for an AI copilot \- intent mapping, error states, fallback patterns, multi\-turn dialogue \- grounded in 15\+ user research sessions; cut concept\-to\-prototype time by 38% by embedding GenAI into the design workflow\.

Product Design Consultant at Tesseract Esports, Oct 2024 \- Jan 2025 · 3 mo, Hyderabad, Telangana, India, \- Owned product design for a B2B SaaS tournament management platform from 0\-to\-1 \- Ran discovery research with 12 users across 3 roles, defined IA and navigation model, and produced wireframes through high\-fi specs across 60\+ screens\. \-Facilitated 4 rounds of moderated usability testing \(8 participants per round\) \- prioritized fixes by severity and validated improvements; final round showed a 42% improvement in admin task completion rate\. Collaborated with engineering on component specs, API states, and edge case design \- reducing front\-end rework requests by an estimated 30%\.

Product Design Consultant at Tesseract Esports, Feb 2024 \- Oct 2024 · 9 mos, Mumbai, Maharashtra, India

Product Design Consultant at Classcard, Oct 2023 \- Oct 2024 · 1 yr 1 mo, Dubai, United Arab Emirates, \- Redesigned the booking and payment, automation, credit note & onboarding flows \- Ran 8 user interviews, used affinity mapping to prioritise fixes, and shipped a redesigned flow that drove a 30% increase in conversion within 6 weeks\. \- Audited 6 core product areas using heuristic evaluation and identified 34 usability issues, resolved 22 in the following sprint, reducing average task completion time by 22% as measured in Maze\. \- Conducted competitor analysis across 9 SaaS products and synthesised findings into a feature gap map that shaped the Q1\-Q2 2024 product roadmap; maintained design system in Figma reducing QA inconsistencies by \~40%\.

Design Manager \- Consultant at JSW Foundation, May 2023 \- Aug 2023 · 4 mos, Mumbai Metropolitan Region, \- Led a 4\-person creative team across design, copy, social, photography and video and owning sprint planning, review cycles, and delivery against a campaign calendar\. \- Defined audience\-research\-driven content strategy that grew Instagram reach by 620% and follower count by 18% in 60 days; built KPI dashboards enabling data\-informed creative pivots reported to senior leadership

Product Designer at CoinDCX, Apr 2022 \- May 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Founding designer at dezerv\., Mar 2021 \- May 2022 · 1 y 2 mo, Mumbai

## Education

Bachelor's Degree, Educational/Instructional Technology, Srishti Manipal Institute of Art, Design and Technology

## Public links

- sidbasically\.in: https://www\.sidbasically\.in/

[View the original profile](https://tal.club/meet/siddharth-mehta)

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