Siddharth Mehta profile photo 1 on Tal

Siddharth Mehta

Product Designer, GenAI @Fractal Analytics

Bengaluru

5+ years of work experience

Fractal
Jan 20251 yr 8 mosPresent

- Designed products for 12 AI-powered tools used by revenue, pricing, and innovation teams at large consumer goods companies - owning the full design process from research to engineering handoff. - Led UX research across 20+ stakeholder interviews and synthesis sessions to map mental models and surface pain points - translating findings into design briefs that shaped feature scope across 4 product areas. - Applied behavioural science frameworks to simplify AI-generated recommendations, reducing user error rates by ~25% in usability testing across 3 product ecosystems. - Designed conversational UX flows for an AI copilot - intent mapping, error states, fallback patterns, multi-turn dialogue - grounded in 15+ user research sessions; cut concept-to-prototype time by 38% by embedding GenAI into the design workflow.
Tesseract Esports
Oct 20243 moJan 2025

Hyderabad, Telangana, India

- Owned product design for a B2B SaaS tournament management platform from 0-to-1 - Ran discovery research with 12 users across 3 roles, defined IA and navigation model, and produced wireframes through high-fi specs across 60+ screens. -Facilitated 4 rounds of moderated usability testing (8 participants per round) - prioritized fixes by severity and validated improvements; final round showed a 42% improvement in admin task completion rate. Collaborated with engineering on component specs, API states, and edge case design - reducing front-end rework requests by an estimated 30%.
Tesseract Esports
Feb 20249 mosOct 2024

Mumbai, Maharashtra, India

Classcard
Oct 20231 yr 1 moOct 2024

Dubai, United Arab Emirates

- Redesigned the booking and payment, automation, credit note & onboarding flows - Ran 8 user interviews, used affinity mapping to prioritise fixes, and shipped a redesigned flow that drove a 30% increase in conversion within 6 weeks. - Audited 6 core product areas using heuristic evaluation and identified 34 usability issues, resolved 22 in the following sprint, reducing average task completion time by 22% as measured in Maze. - Conducted competitor analysis across 9 SaaS products and synthesised findings into a feature gap map that shaped the Q1-Q2 2024 product roadmap; maintained design system in Figma reducing QA inconsistencies by ~40%.
JSW Foundation
May 20234 mosAug 2023

Mumbai Metropolitan Region

- Led a 4-person creative team across design, copy, social, photography and video and owning sprint planning, review cycles, and delivery against a campaign calendar. - Defined audience-research-driven content strategy that grew Instagram reach by 620% and follower count by 18% in 60 days; built KPI dashboards enabling data-informed creative pivots reported to senior leadership
CoinDCX
Apr 20221 yr 2 mosMay 2023

Bengaluru, Karnataka, India

dezerv.
Mar 20211 y 2 moMay 2022

Mumbai

Siddharth’s AI Stack

antigravity
antigravity
claude code
claude code
gemini
gemini
lovable
lovable
notebooklm
notebooklm
perplexity
perplexity

Education

Srishti Manipal Institute of Art, Design and Technology

Bachelor's Degree, Educational/Instructional Technology

Srishti Manipal Institute of Art, Design and Technology

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Headline

Product Designer, GenAI @Fractal Analytics

About

I am a Product Designer with over 5 years of experience in AI interaction design, b2b UX/UI, design research, behaviour science. I specialize in creating user-friendly digital products and have successfully improved user engagement and satisfaction for products across 7+ industries. I work well with cross-functional teams to achieve business goals and drive product success and I am open to connecting with industry professionals to discuss design trends and collaboration opportunities.

Location

Bengaluru

AI stack

antigravity

claude code

gemini

lovable

notebooklm

perplexity

Work experience

Product Designer at Fractal, Jan 2025 - Present · 1 yr 8 mos, - Designed products for 12 AI-powered tools used by revenue, pricing, and innovation teams at large consumer goods companies - owning the full design process from research to engineering handoff. - Led UX research across 20+ stakeholder interviews and synthesis sessions to map mental models and surface pain points - translating findings into design briefs that shaped feature scope across 4 product areas. - Applied behavioural science frameworks to simplify AI-generated recommendations, reducing user error rates by ~25% in usability testing across 3 product ecosystems. - Designed conversational UX flows for an AI copilot - intent mapping, error states, fallback patterns, multi-turn dialogue - grounded in 15+ user research sessions; cut concept-to-prototype time by 38% by embedding GenAI into the design workflow.

Product Design Consultant at Tesseract Esports, Oct 2024 - Jan 2025 · 3 mo, Hyderabad, Telangana, India, - Owned product design for a B2B SaaS tournament management platform from 0-to-1 - Ran discovery research with 12 users across 3 roles, defined IA and navigation model, and produced wireframes through high-fi specs across 60+ screens. -Facilitated 4 rounds of moderated usability testing (8 participants per round) - prioritized fixes by severity and validated improvements; final round showed a 42% improvement in admin task completion rate. Collaborated with engineering on component specs, API states, and edge case design - reducing front-end rework requests by an estimated 30%.

Product Design Consultant at Tesseract Esports, Feb 2024 - Oct 2024 · 9 mos, Mumbai, Maharashtra, India

Product Design Consultant at Classcard, Oct 2023 - Oct 2024 · 1 yr 1 mo, Dubai, United Arab Emirates, - Redesigned the booking and payment, automation, credit note & onboarding flows - Ran 8 user interviews, used affinity mapping to prioritise fixes, and shipped a redesigned flow that drove a 30% increase in conversion within 6 weeks. - Audited 6 core product areas using heuristic evaluation and identified 34 usability issues, resolved 22 in the following sprint, reducing average task completion time by 22% as measured in Maze. - Conducted competitor analysis across 9 SaaS products and synthesised findings into a feature gap map that shaped the Q1-Q2 2024 product roadmap; maintained design system in Figma reducing QA inconsistencies by ~40%.

Design Manager - Consultant at JSW Foundation, May 2023 - Aug 2023 · 4 mos, Mumbai Metropolitan Region, - Led a 4-person creative team across design, copy, social, photography and video and owning sprint planning, review cycles, and delivery against a campaign calendar. - Defined audience-research-driven content strategy that grew Instagram reach by 620% and follower count by 18% in 60 days; built KPI dashboards enabling data-informed creative pivots reported to senior leadership

Product Designer at CoinDCX, Apr 2022 - May 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Founding designer at dezerv., Mar 2021 - May 2022 · 1 y 2 mo, Mumbai

Education

Bachelor's Degree, Educational/Instructional Technology, Srishti Manipal Institute of Art, Design and Technology

Public links

sidbasically.in: https://www.sidbasically.in/