Headline

Fashion Design Director @ Myntra + Flipkart | Brand Builder | Western & Ethnic Wear Expert | Apparel, Footwear & Lifestyle Design Leader | Craft & Couture Specialist

About

🔹 Fashion Design Director | Myntra & Flipkart 🚀 Couture & Ethnic Wear Expert | 🧵 Indian Craft Authority | 🎯 Creative Leader & Team Mentor With over 20 years of multi‑disciplinary experience, I bring couture credentials and deep expertise in ethnic wear and seasonal collections—backed by a track record of launching and leading high-impact fashion lines for retail, bridal, and heritage-inspired brands. 🌟 Your Brand’s Creative Architect • Worked with India’s finest couturiers—Tarun Tahiliani, Raghuvendra Rathore & Anita Dongre—honing my mastery in couture craftsmanship. • Built and scaled design teams across Fashion, Textile & Graphic disciplines at organizations like Globus, Biba, and now Myntra & Flipkart. • Conceives and delivers seasonal collections that inspire—skilled in premium print development, exquisite embroidery, silhouette innovation, and trend forecasting. • Versatile and adaptive: delivers across product categories using strong design theory, Photoshop and Illustrator proficiency. 🌟 Vision & Brand Building • Developed creative vision, brand decks, and product strategy from scratch for lifestyle and ethnic wear brands: Taavi (Myntra’s Indian craft label), House of Pataudi, Navibhu (Myntra handloom initiative), and Glitchez - Ethnic for Myntra & Flipkart. • Ideated brand positioning, seasonal themes, and product mixes that brought new heritage-driven brands to life. 🧵 Indian Craft & Pan-India Expertise • Deeply connected across India’s textile hubs—Surat, Jaipur, NCR, South India, Mumbai, Kolkata—after extensive travel exploring craft clusters. • True practitioner of Indian handloom & craft traditions, with in-depth knowledge of sustainable and ethical design practices. 🎬 Celebrity, Film & Fashion Week Credentials • Awarded at Lakmé Fashion Week’s Gen‑Next & Emerging Designer, showcasing four complete seasonal collections in Mumbai (2010–2014). • Styled and designed iconic Bollywood and Tollywood productions (film, songs, ads), including celebrity looks for Katrina Kaif (Ek Tha Tiger), Anushka Sharma (Ladies vs Ricky Behl), Kangana Ranaut, Sonam Kapoor, and more. • Designed bespoke outfits for high-profile clients: Kabir Bedi, Sunil Gavaskar, Dilip Vengsarkar, Jackie Shroff, Mithun Chakraborty, among others. ⸻ A passionate and dependable creative leader, I leverage couture precision and craft authenticity to deliver compelling, commercially successful designs. I’m always open to connecting—whether you’re driving ideas in sustainable fashion, couture innovation, or creative leadership.

Location

Bengaluru

AI stack

claude code

gemini

grok

midjourney

openai

ChatGPT

Work experience

Director at Myntra, Apr 2016 - Present · 10 yrs 6 mos, Bangalore Urban, Karnataka, India, Lead Design Director - Myntra & Flipkart Ethnic brands, Home, Kids & Footwear Bags and Accessories Categories (western & ethnic wear) @ Anouk, Sangria, House of Pataudi, Taavi, Bebe, Kenneth Cole, FC, Chemistry and more.

Associate Design Director at Myntra, Apr 2016 - Present · 10 yrs 6 mos, Bengaluru, Karnataka, India, Ethnic lead for Myntra Fashion Brands- Anouk, Taavi & Sangria

Vice President Design at Biba Apparels India Ltd., Oct 2014 - Feb 2016 · 1 yr 5 mos, Providing feedback and support to facilitate professional development. Managed design team's workload by assigning tasks and managing priorities, ensuring projects were completed on time and within budget. Acted as a spokesperson for the design team, representing the team at industry events and fashion shows. Liaised with marketing teams to create fashion campaigns aligned with marketing goals and strategies. Transformed business growth by offering innovative commercial business models and culture. Mentored and developed new and existing Future ready Managers to achieve corporate goals and objectives. Involved in strategy building and analyzing trends with MD and others in Design Team on a weekly basis on overall design and development perspective. Collaborated with VP Design and team of marketing on catalogue and editorial products, hard goods and seasonal campaigns. Liaising closely with sales, buying and production teams on an ongoing basis to ensure the product suits the customer, market and price points. Working simultaneously on a range of SKD's of formal, semi formal and casual categories. Looking into the production aspects and meeting various vendors, suppliers and working on continuous new developments for the upcoming season. Working on print and solid collections with a team of 6 textile designers and a personal assistant to develop products to meet a brief. Ability to understand the requirements and ensuring excellent client servicing. Adept in Scaling businesses and involved in Business Development. Excellent at Recruiting and Hiring. Actively upholding Policies and values favoured by the Organisation. Prominent role in Operations.

Assistant Vice President at BIBA Apparels Pvt Ltd., Oct 2014 - Aug 2015 · 11 mos, New Delhi Area, India

Owner at Sidharta Aryan/ own label, Jan 2014 - Sep 2014 · 9 mos, Unveiled collections that have graced the pages of magazines, editorials, and Bollywood films like 'Ek Tha Tiger' and 'Ladies Vs Ricky Bahl,' featuring renowned actresses including Katrina Kaif, Anushka Sharma, Kangana Ranaut, and Karishma.

Deputy general manager of design at House of Anita Dongre Limited, Sep 2013 - Sep 2014 · 1 yr 1 mo, Mumbai, Maharashtra, India, Working on seasonal summer and fall collections for the designer while working on the Lfw and Wilfw Fashion week shows.

Education

Fashion Design Technology, Wigan & Leigh College (India) Ltd.

Associate's degree, Fashion, L.S.Raheja ift