Headline

Marketing, operations and everything communication, especially if it’s customer-centric.

About

Most products don't lose users at the door. They lose them in the hallway. Somewhere between signing up and coming back, people quietly leave. Not because the product is bad. Because nobody walked them through it. That hallway is where I work. At Barter Technologies (DG3), I found a CRM segmentation leak silently dropping 40% of new users out of onboarding. Plugged it, rebuilt the lifecycle journeys, and signup-to-active went from 31% to 59% in 2 months. I've owned customer success since June 2025: 600+ issues, 90%+ resolved with engineering, and deposit and withdrawal issues cut from 2 a week to 2 a month. I look after the 5 accounts behind nearly 80% of our sportsbook's lifetime volume, $8M+ traded, and cross-sold our biggest trader onto our new prediction market terminal for $2M+ in volume. Before crypto, I worked international buyers at IHGF Delhi Fair, took a luggage tag from wireframe to 1,500 units, and coached early-career candidates through their first interviews at a YC startup. Different rooms, same job: get people from first hello to coming back for more. I also write. Anime and pop culture for News9 Live, prediction markets for DG3, and (once upon a time) the college yearbook. Open to roles in customer success, growth and activation. The long version, with the contests, the models and the thinking a CV has no room for: https://siddhants-rawat.github.io/portfolio/

Location

Bengaluru

AI stack

claude code

claude

openai

ChatGPT

ChatGPT Images

Work experience

Customer Success and Growth at DG3, Feb 2025 - Present · 1 yr 10 mos, Bengaluru, DG3 Sportsbook, a crypto sports trading platform, and DG3 Prediction Market Terminal, built on Polymarket. Started in growth, grew into customer success, then activation, then the terminal launch. - Activation: found a CRM segmentation leak silently dropping 40% of new users out of onboarding. Plugged it and rebuilt the lifecycle journeys: signup-to-active went from 31% to 59% in 2 months. - Key accounts: main contact for the 5 accounts behind nearly 80% of the sportsbook's lifetime volume, $8M+ traded. - Cross-sell: moved our biggest trader onto DG3 Prediction Market Terminal, $2M+ in volume. - Customer success: sole owner since June 2025. 600+ issues, 90%+ resolved with engineering. Deposit and withdrawal issues cut from 2 a week to 2 a month, transaction failures to zero. - Outbound: 44 X campaigns targeting followers of 15+ competitors. 376 users onboarded from 33K cold leads. - Social: main X handle, June to November 2025, 3.5M impressions. Launched DG3 Esports on X: 550K+ impressions in 11 weeks at 1.5% engagement. - Esports Signals: built an AI-assisted pricing model for Polymarket esports markets. 229 calls, 68% correct, 17% return. - Managed 1 intern and 2 agencies.

Product Manager at Dahlia Technologies Pte. Ltd., Jan 2024 - Jan 2025 · 1 yr 1 mo, Ahmedabad, As a Product Manager at Dahlia: Ran My-BagTags, an NFC and QR luggage tag with a companion app. Lose your bag, and whoever finds it scans the tag to reach you. - Took 1,500 units through production 2 weeks early, at 30% lower material cost. - Defined requirements and wireframes with 10+ stakeholders. As a Marketing Exec: - Onboarding: made product guides and induction videos in Synthesia covering company structure, products, partners and the founding team. New-hire onboarding cut from 5 days to 2. - Web: revamped the My Ticket Solutions product website with the graphic designer, from templates to the look and feel. - Events: delivered stalls for Breakbulk Middle East and Breakbulk Netherlands on schedule. Planned the stall layout, printed wall and collateral, executed by the designer, plus social posts for the attending team ahead of each event. - Social: ran the company's social media.

Marketing Executive at Dahlia Technologies Pte. Ltd., Apr 2023 - Jan 2024 · 10 mos, Thane, Maharashtra, India

Guest Writer at NEWS NINE, Aug 2022 - Oct 2022 · 3 mos, Remote, Wrote two pieces as a guest writer for News9, a subsidiary of TV9.

Marketing and Sales Executive at Yatrik Furniture, May 2021 - Nov 2022 · 1 yr 7 mos, Jaipur, Export house supplying furniture and home decor to international buyers. - Trade fairs: represented Yatrik Arts at IHGF Delhi Fair, working with buyers from the Americas, Europe and the Middle East. Won leads including TJ Maxx. - First order: closed a first order of 3 containers worth EUR 9,000. - Outreach: created catalogues for prospective buyers, cold-emailed leads with them and set up meetings. - Fair operations: prepared samples for the fair and ran the stall on the day.

Operations Intern at Able Jobs, Nov 2020 - Feb 2021 · 4 mos, Bengaluru, Able Jobs, a Y Combinator-backed startup helping companies hire early-career talent. - Sourcing: scouted the candidate database for profiles that fit openings at partner companies including Verzeo, Pitstop and Byju's. - Coaching: trained candidates over 2 to 3 days on interview etiquette and role preparation, and walked them through any assignments. - Scheduling: matched recruiter availability with candidate slots and followed up on who made the next round. - Placement: saw selected candidates through to signed offer letters and their first day.

Education

Bachelor of Engineering - BE, Mechatronics, Robotics, and Automation Engineering, Manipal Academy of Higher Education

Public links

github: https://github.com/siddhants-rawat

siddhants-rawat.github.io: https://siddhants-rawat.github.io/portfolio/