---
title: "Siddarth Kasturi - Performance Marketing Lead in Hyderabad | Tal"
description: "Meet Siddarth Kasturi, Marketing Lead based in Hyderabad. AI stack includes antigravity and cursor."
image: "https://tal.club/meet/siddarth-kasturi/share-image"
---

# Siddarth Kasturi on Tal

## Headline

Marketing Lead

## About

Leading Performance Marketing Over 8\+ years of experience in product based marketing

## Location

Hyderabad

## AI stack

antigravity

cursor

## Work experience

Performance Marketing Lead at DB Digital \(Dainik Bhaskar Digital\), Dec 2024 \- Dec 2025 · 1 yr 1 mo, Noida, Uttar Pradesh, India

Head of Performance at Way2News, Jul 2024 \- Nov 2024 · 5 mos

Sr Growth Specialist at Way2News, Jun 2023 \- Jul 2024 · 1 yr 2 mos, • Spearheading retention growth initiatives: social media, PPC, influencer marketing, programmatic, affiliate • Media planning and executing end\-to\-end user acquisition campaigns • Analysing ROI metrics and key performance indicators \(KPIs\) • Subject matter expert on growth marketing trends and best practices • Leading the App Store Optimisation initiatives

Senior Marketing Program Manager at Admattic, May 2023 \- Jun 2023 · 2 mos, On\-site, • Leading and overseeing all user acquisition strategies for owned and operated inventory\. • Driving User Acquisition • Optimising App Monetization • Cross\-functional Collaboration • Performance Tracking and Analysis • Scaling User Acquisition Channels • Revenue Growth Initiatives

Growth Manager at Admattic, Jun 2022 \- May 2023 · 1 yr, Mumbai, Maharashtra, India, • Establishing and Managing strategic partnerships • Supervising deals between Ad Publishers, Ad Networks, Ad Agencies, and Advertisers • Led all aspects of deal execution, from deal structuring and negotiating\.

Strategic Account Manager at Social Donut, Mar 2022 \- Jun 2023 · 1 yr 4 mos, Mumbai, Maharashtra, India, • Restructuring and optimising the Ad campaigns across web, and mobile\-based inventory • Launched LinkedIn Ads campaigns with a 50% increase in leads and a 30% reduction in CPA\. • Scaled Facebook campaigns with budgets of over $50,000 per month, achieving a 3x ROI • Led the implementation of Twitter Ads, resulting in a 55% increase in website traffic • Used DV 360 and achieving 18% increase in conversions\. • Developed custom reporting dashboards

Google Ads Expert \| Team Coach at Google Ads \(Google Partner\), Jun 2018 \- Mar 2022 · 3 yrs 10 mos, Gurugram, Haryana, India, • Managing all aspects of Google Ads campaigns \[Search \| Display \| Shopping \| App\] • Merchant Center, GA4, Google Search Console, Google Ad Manager, Search Ads 360 • Launched Google Ads campaigns for: FinTech \| eCommerce \| B2B \| Healthcare \| SaaS \| Ed\-Tech • Developing buy\-in strategies and messaging to achieve measurable ROI • Providing recommendations and executing strategies

## Education

JNTUH College of Engineering Hyderabad

[View the original profile](https://tal.club/meet/siddarth-kasturi)

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