Headline

Marketing Lead

About

Leading Performance Marketing Over 8+ years of experience in product based marketing

Location

Hyderabad

AI stack

antigravity

cursor

Work experience

Performance Marketing Lead at DB Digital (Dainik Bhaskar Digital), Dec 2024 - Dec 2025 · 1 yr 1 mo, Noida, Uttar Pradesh, India

Head of Performance at Way2News, Jul 2024 - Nov 2024 · 5 mos

Sr Growth Specialist at Way2News, Jun 2023 - Jul 2024 · 1 yr 2 mos, • Spearheading retention growth initiatives: social media, PPC, influencer marketing, programmatic, affiliate • Media planning and executing end-to-end user acquisition campaigns • Analysing ROI metrics and key performance indicators (KPIs) • Subject matter expert on growth marketing trends and best practices • Leading the App Store Optimisation initiatives

Senior Marketing Program Manager at Admattic, May 2023 - Jun 2023 · 2 mos, On-site, • Leading and overseeing all user acquisition strategies for owned and operated inventory. • Driving User Acquisition • Optimising App Monetization • Cross-functional Collaboration • Performance Tracking and Analysis • Scaling User Acquisition Channels • Revenue Growth Initiatives

Growth Manager at Admattic, Jun 2022 - May 2023 · 1 yr, Mumbai, Maharashtra, India, • Establishing and Managing strategic partnerships • Supervising deals between Ad Publishers, Ad Networks, Ad Agencies, and Advertisers • Led all aspects of deal execution, from deal structuring and negotiating.

Strategic Account Manager at Social Donut, Mar 2022 - Jun 2023 · 1 yr 4 mos, Mumbai, Maharashtra, India, • Restructuring and optimising the Ad campaigns across web, and mobile-based inventory • Launched LinkedIn Ads campaigns with a 50% increase in leads and a 30% reduction in CPA. • Scaled Facebook campaigns with budgets of over $50,000 per month, achieving a 3x ROI • Led the implementation of Twitter Ads, resulting in a 55% increase in website traffic • Used DV 360 and achieving 18% increase in conversions. • Developed custom reporting dashboards

Google Ads Expert | Team Coach at Google Ads (Google Partner), Jun 2018 - Mar 2022 · 3 yrs 10 mos, Gurugram, Haryana, India, • Managing all aspects of Google Ads campaigns [Search | Display | Shopping | App] • Merchant Center, GA4, Google Search Console, Google Ad Manager, Search Ads 360 • Launched Google Ads campaigns for: FinTech | eCommerce | B2B | Healthcare | SaaS | Ed-Tech • Developing buy-in strategies and messaging to achieve measurable ROI • Providing recommendations and executing strategies

Education

JNTUH College of Engineering Hyderabad