---
title: "Siddarth G S - Head of Growth & Marketing in Bengaluru | Tal"
description: "Meet Siddarth G S, Head of Growth & Marketing at Marrow based in Bengaluru. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/siddarth-g-s/share-image"
---

# Siddarth G S on Tal

## Headline

Head of Growth & Marketing at Marrow

## About

I didn’t take the usual route into marketing\. I trained as a doctor, but somewhere between studying about Fanconi's Anemia and treating patients, I found myself drawn to a different kind of pulse \- what makes people care, click and connect? That curiosity led me to the world of brand and growth marketing, where I helped scale Marrow, India’s largest medical education platform\. From launching viral campaigns to building content strategies that crossed 1M\+ views, I found my calling in story\-driven, data\-backed marketing\. Today, I lead with the belief that brands aren’t built with budgets alone \- they are built with emotion, clarity and consistency\. Whether I’m shaping a product narrative, mentoring the content team or crafting a video script, my focus is always on \- What’s the story? And why should anyone care?

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

lovable

meta

midjourney

## Work experience

Head of Growth & Marketing at DailyRounds / Marrow, Apr 2024 \- Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, Currently leading marketing, growth, and content strategy at Marrow\. My role blends performance with storytelling, driving measurable results across brand awareness, engagement and product adoption\. Key highlights: \- Led performance \+ brand marketing efforts, scaling content impressions to 100M\+ across Instagram & YouTube\. \- Ideated and led the design vision for 19 subject\-specific Marrow Notes covers, blending medical storytelling with visual art, reimagining how students experience textbooks\. \- Collaborated with media outlets, influencers, and stakeholders, resulting in a 30% increase in brand visibility and positive media coverage\.

Senior Manager \- Marketing & Communications at DailyRounds / Marrow, Apr 2023 \- Mar 2024 · 1 yr, Bengaluru, Karnataka, India, \- Led end\-to\-end development of high\-impact videos from concept to execution, aligning narrative with user insight to boost engagement\. \- Drove a 30% lift in app installs and subscription conversions in just 2 months through targeted optimisation of Google Ads and Meta campaigns\. \- Designed and launched influencer\-led content series, partnering with top medical creators to expand reach and deepen community trust\.

Manager \- Growth at DailyRounds / Marrow, Dec 2020 \- Mar 2023 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Key highlights: \- Conceptualised and launched “Marrow Rumble,” an interactive card game that engaged over 25,000 medical students, blending learning with play\. \- Managed a team of social media specialists and medical professionals to produce content across platforms like YouTube, Instagram, Twitter, and Facebook\. \- Achieved a 128% growth in social media channels, with content reaching over 500,000 doctors\.

Content Development at Meta16labs, Aug 2020 \- Nov 2020 · 4 mos, Bengaluru, Karnataka, India

## Education

Executive Education, Business Administration and Management, General, Indian Institute of Management Ahmedabad

Bachelor of Medicine, Bachelor of Surgery \- MBBS, Medicine, Ramaiah Medical College

[View the original profile](https://tal.club/meet/siddarth-g-s)

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