Siddarth G S profile photo 1 on Tal

Siddarth G S

Head of Growth & Marketing at Marrow

Bengaluru

6+ years of work experience

DailyRounds / Marrow
Apr 20242 yrs 7 mosPresent

Bengaluru, Karnataka, India

Currently leading marketing, growth, and content strategy at Marrow. My role blends performance with storytelling, driving measurable results across brand awareness, engagement and product adoption. Key highlights: - Led performance + brand marketing efforts, scaling content impressions to 100M+ across Instagram & YouTube. - Ideated and led the design vision for 19 subject-specific Marrow Notes covers, blending medical storytelling with visual art, reimagining how students experience textbooks. - Collaborated with media outlets, influencers, and stakeholders, resulting in a 30% increase in brand visibility and positive media coverage.
DailyRounds / Marrow
Apr 20231 yrMar 2024

Bengaluru, Karnataka, India

- Led end-to-end development of high-impact videos from concept to execution, aligning narrative with user insight to boost engagement. - Drove a 30% lift in app installs and subscription conversions in just 2 months through targeted optimisation of Google Ads and Meta campaigns. - Designed and launched influencer-led content series, partnering with top medical creators to expand reach and deepen community trust.
DailyRounds / Marrow
Dec 20202 yrs 4 mosMar 2023

Bengaluru, Karnataka, India

Key highlights: - Conceptualised and launched “Marrow Rumble,” an interactive card game that engaged over 25,000 medical students, blending learning with play. - Managed a team of social media specialists and medical professionals to produce content across platforms like YouTube, Instagram, Twitter, and Facebook. - Achieved a 128% growth in social media channels, with content reaching over 500,000 doctors.
Meta16labs
Aug 20204 mosNov 2020

Bengaluru, Karnataka, India

Siddarth’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
meta
meta
midjourney
midjourney

Education

Indian Institute of Management Ahmedabad

Executive Education, Business Administration and Management, General

Indian Institute of Management Ahmedabad

20211 yr2022
Ramaiah Medical College

Bachelor of Medicine, Bachelor of Surgery - MBBS, Medicine

Ramaiah Medical College

20146 yrs2020

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Headline

Head of Growth & Marketing at Marrow

About

I didn’t take the usual route into marketing. I trained as a doctor, but somewhere between studying about Fanconi's Anemia and treating patients, I found myself drawn to a different kind of pulse - what makes people care, click and connect? That curiosity led me to the world of brand and growth marketing, where I helped scale Marrow, India’s largest medical education platform. From launching viral campaigns to building content strategies that crossed 1M+ views, I found my calling in story-driven, data-backed marketing. Today, I lead with the belief that brands aren’t built with budgets alone - they are built with emotion, clarity and consistency. Whether I’m shaping a product narrative, mentoring the content team or crafting a video script, my focus is always on - What’s the story? And why should anyone care?

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

lovable

meta

midjourney

Work experience

Head of Growth & Marketing at DailyRounds / Marrow, Apr 2024 - Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, Currently leading marketing, growth, and content strategy at Marrow. My role blends performance with storytelling, driving measurable results across brand awareness, engagement and product adoption. Key highlights: - Led performance + brand marketing efforts, scaling content impressions to 100M+ across Instagram & YouTube. - Ideated and led the design vision for 19 subject-specific Marrow Notes covers, blending medical storytelling with visual art, reimagining how students experience textbooks. - Collaborated with media outlets, influencers, and stakeholders, resulting in a 30% increase in brand visibility and positive media coverage.

Senior Manager - Marketing & Communications at DailyRounds / Marrow, Apr 2023 - Mar 2024 · 1 yr, Bengaluru, Karnataka, India, - Led end-to-end development of high-impact videos from concept to execution, aligning narrative with user insight to boost engagement. - Drove a 30% lift in app installs and subscription conversions in just 2 months through targeted optimisation of Google Ads and Meta campaigns. - Designed and launched influencer-led content series, partnering with top medical creators to expand reach and deepen community trust.

Manager - Growth at DailyRounds / Marrow, Dec 2020 - Mar 2023 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Key highlights: - Conceptualised and launched “Marrow Rumble,” an interactive card game that engaged over 25,000 medical students, blending learning with play. - Managed a team of social media specialists and medical professionals to produce content across platforms like YouTube, Instagram, Twitter, and Facebook. - Achieved a 128% growth in social media channels, with content reaching over 500,000 doctors.

Content Development at Meta16labs, Aug 2020 - Nov 2020 · 4 mos, Bengaluru, Karnataka, India

Education

Executive Education, Business Administration and Management, General, Indian Institute of Management Ahmedabad

Bachelor of Medicine, Bachelor of Surgery - MBBS, Medicine, Ramaiah Medical College