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Sibu Sahu

Hiring for Growth Marketing Roles | AVP - Global Marketing | 3x Founder | 1x Exit | ISB Trained Marketer

Hyderabad

3+ years of work experience

LanceSoft, Inc.
Feb 20267 mosPresent

Hyderabad

HummingBird - Total Talent Workforce Platform
Feb 20267 mosPresent

Hyderabad

Hummingbird is a Responsible AI-powered platform that redefines Talent Attraction, Engagement, and Experience by delivering a seamless, personalized, and data-driven journey for both candidates and employers. From sourcing and engagement to hiring and retention, Hummingbird uses cutting-edge AI to ensure every touchpoint in the talent lifecycle is optimised for the best experience Product Capabilities ❖ Create job descriptions with AI prompts ❖ Advanced candidate matching scores ❖ Intelligent candidate analysis ❖ Automated AI pre-screening interviews ❖ Pre-built analytics reports ❖ Build your own custom reports ❖ Data-driven decision-making process ❖ Predictive insights and forecasting ❖ Tap into employee networks effortlessly ❖ Effortlessly track referrals and rewards ❖ QR code job sharing capabilities ❖ Social media integration shortcuts ❖ Configure ATS/VMS stages and statuses ❖ Customize candidate scoring models ❖ Tailor candidate experience journeys ❖ White-labeled platform with your branding ❖ Access to 20 million+ global talents ❖ Strategic candidate segmentation ❖ Powerful filtering capabilities ❖ Continuous talent nurturing & engagement ❖ Quick and automated integration setup ❖ Enhanced operational efficiency ❖ Unified recruitment ecosystem ❖ Connects to all major VMS/ATS systems
PamGro - Employer of Record
Jul 20232 yrs 7 mosJan 2026

Hyderabad

Core Focus Areas: Employer of Record | Global Hiring | Payroll | SaaS | B2B Tech Employer of Record (EOR) Marketing Strategy Global Payroll, HRIS, and Workforce Expansion Campaigns GTM for SaaS-based Global Employment Platform B2B Demand Generation & Account-Based Marketing (ABM) ICP Targeting for Staffing, PEO & HR Tech Segments SEO & SEM Strategy for EOR & PEO Markets Event & Webinar-Led Demand Generation Content Strategy for HR Decision Makers (CHRO, CFO, HR Ops) Global Mobility & Remote Hiring Communication Product Positioning & Competitive Benchmarking (EOR vs PEO vs Contractor Management) Partner & Channel Marketing (Recruitment Agencies, Global HR Networks) Funnel Optimization & Marketing Attribution (MQL to SQL Conversion) Brand Positioning AI-Powered Marketing Workflows & Data Analytics
Avance Consulting
Jul 20232 yrs 7 mosJan 2026

Hyderabad

Avance Consulting is a Global HR, Recruitment, and Workforce Solutions Company spread across 13 Countries and Headquartered in United Kingdom My role as a AVP of Marketing Involved the following: Global B2B Marketing & Demand Generation (Staffing & Talent Solutions) Workforce Solutions & Recruitment Process Outsourcing (RPO) Marketing Employer Branding Campaigns & Talent Marketing Integrated Marketing Strategy for HR & Recruitment Tech GTM & ABM Strategy for Workforce Transformation Services Marketing Automation & Funnel Orchestration (HubSpot, Reply.io, Smartlead, Recruitment CRM) Digital Transformation in Marketing Operations SEO, Paid Media, and Content-Led Lead Generation Pipeline Attribution & Marketing Analytics C-Suite Stakeholder Management | Global Campaign Rollouts Talent Mobility & Workforce Augmentation Marketing Event-Led Marketing (HR Conferences, Job Fairs, CXO Summits) Marketing Budget Optimization & Vendor Management CRM-Based Outreach | Marketing Ops & Conversion Tracking Setting Up Freshdesk for enhancing CX along with entire Change Management Process C-suite Personal Branding over LinkedIn LinkedIn Management to Grow Followers from 70k to 3.5 Lakhs Took care of Online Reputation Management Trustpilot Score: 1.3 to 4.6 Ambition Box: 4.3 Glassdoor: 4.2 Initiated CSR activities like "Grow Trees" and Planted more than 1000 Trees in the last 300 Days
Wisestep
Jul 20232 yrs 7 mosJan 2026

Hyderabad

• Led global product marketing initiatives at Wisestep, optimizing onboarding and sign-up flows to drive user acquisition and retention. • Developed sales collaterals to support the sales team in closing deals and achieving revenue targets. • Successfully reduced payback periods from 11 months to 5 months within 2 quarters, resulting in increased profitability. ATS | CRM for Staffing Firms | Talent Tech | Recruitment Automation | Hiring Software | SaaS | Candidate Engagement | Talent CRM | Recruitment Analytics Product Marketing for Recruitment SaaS (ATS + CRM) B2B SaaS Growth Marketing | Funnel Optimization SEO & PPC for Talent Acquisition Software Marketing Automation & Lead Scoring (HubSpot, Freshsales, Clay, Heyreach) ICP Development for Staffing & Recruitment Agencies Content Marketing for Recruiters, Sourcers & Talent Managers Lifecycle Marketing & Customer Onboarding Optimisation Feature Adoption & Product Engagement Campaigns GTM Strategy for Talent Tech Solutions Conversion Rate Optimization (Demo to Subscription) Recruitment Analytics & Reporting Dashboards Partner & Integration Marketing (Zoho Recruit, Workable) Brand Storytelling for HR Tech & SaaS Buyers ABM Campaigns Targeting Enterprise Recruitment Firms

Education

Indian School of Business

Executive Education in Strategic Digital Leadership, Artificial Intelligence

Indian School of Business

20251 yr2026
Vidyalankar Institute of Technology, Mumbai

Bachelor's Degree, Computer Engineering

Vidyalankar Institute of Technology, Mumbai

20114 yrs2015

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Headline

Hiring for Growth Marketing Roles | AVP - Global Marketing | 3x Founder | 1x Exit | ISB Trained Marketer

About

ISB trained Marketer | 3x Founder | 1x Exit | 10+ Years of Exp | Full Stack Marketer

Location

Hyderabad

Work experience

Global AVP Marketing at LanceSoft, Inc., Feb 2026 - Present · 7 mos, Hyderabad

Global AVP Marketing - Brand of LanceSoft at HummingBird - Total Talent Workforce Platform, Feb 2026 - Present · 7 mos, Hyderabad, Hummingbird is a Responsible AI-powered platform that redefines Talent Attraction, Engagement, and Experience by delivering a seamless, personalized, and data-driven journey for both candidates and employers. From sourcing and engagement to hiring and retention, Hummingbird uses cutting-edge AI to ensure every touchpoint in the talent lifecycle is optimised for the best experience Product Capabilities ❖ Create job descriptions with AI prompts ❖ Advanced candidate matching scores ❖ Intelligent candidate analysis ❖ Automated AI pre-screening interviews ❖ Pre-built analytics reports ❖ Build your own custom reports ❖ Data-driven decision-making process ❖ Predictive insights and forecasting ❖ Tap into employee networks effortlessly ❖ Effortlessly track referrals and rewards ❖ QR code job sharing capabilities ❖ Social media integration shortcuts ❖ Configure ATS/VMS stages and statuses ❖ Customize candidate scoring models ❖ Tailor candidate experience journeys ❖ White-labeled platform with your branding ❖ Access to 20 million+ global talents ❖ Strategic candidate segmentation ❖ Powerful filtering capabilities ❖ Continuous talent nurturing & engagement ❖ Quick and automated integration setup ❖ Enhanced operational efficiency ❖ Unified recruitment ecosystem ❖ Connects to all major VMS/ATS systems

AVP Marketing - Brand of Avance Group at PamGro - Employer of Record, Jul 2023 - Jan 2026 · 2 yrs 7 mos, Hyderabad, Core Focus Areas: Employer of Record | Global Hiring | Payroll | SaaS | B2B Tech Employer of Record (EOR) Marketing Strategy Global Payroll, HRIS, and Workforce Expansion Campaigns GTM for SaaS-based Global Employment Platform B2B Demand Generation & Account-Based Marketing (ABM) ICP Targeting for Staffing, PEO & HR Tech Segments SEO & SEM Strategy for EOR & PEO Markets Event & Webinar-Led Demand Generation Content Strategy for HR Decision Makers (CHRO, CFO, HR Ops) Global Mobility & Remote Hiring Communication Product Positioning & Competitive Benchmarking (EOR vs PEO vs Contractor Management) Partner & Channel Marketing (Recruitment Agencies, Global HR Networks) Funnel Optimization & Marketing Attribution (MQL to SQL Conversion) Brand Positioning AI-Powered Marketing Workflows & Data Analytics

AVP Marketing at Avance Consulting, Jul 2023 - Jan 2026 · 2 yrs 7 mos, Hyderabad, Avance Consulting is a Global HR, Recruitment, and Workforce Solutions Company spread across 13 Countries and Headquartered in United Kingdom My role as a AVP of Marketing Involved the following: Global B2B Marketing & Demand Generation (Staffing & Talent Solutions) Workforce Solutions & Recruitment Process Outsourcing (RPO) Marketing Employer Branding Campaigns & Talent Marketing Integrated Marketing Strategy for HR & Recruitment Tech GTM & ABM Strategy for Workforce Transformation Services Marketing Automation & Funnel Orchestration (HubSpot, Reply.io, Smartlead, Recruitment CRM) Digital Transformation in Marketing Operations SEO, Paid Media, and Content-Led Lead Generation Pipeline Attribution & Marketing Analytics C-Suite Stakeholder Management | Global Campaign Rollouts Talent Mobility & Workforce Augmentation Marketing Event-Led Marketing (HR Conferences, Job Fairs, CXO Summits) Marketing Budget Optimization & Vendor Management CRM-Based Outreach | Marketing Ops & Conversion Tracking Setting Up Freshdesk for enhancing CX along with entire Change Management Process C-suite Personal Branding over LinkedIn LinkedIn Management to Grow Followers from 70k to 3.5 Lakhs Took care of Online Reputation Management Trustpilot Score: 1.3 to 4.6 Ambition Box: 4.3 Glassdoor: 4.2 Initiated CSR activities like "Grow Trees" and Planted more than 1000 Trees in the last 300 Days

AVP Marketing - Brand of Avance Group at Wisestep, Jul 2023 - Jan 2026 · 2 yrs 7 mos, Hyderabad, • Led global product marketing initiatives at Wisestep, optimizing onboarding and sign-up flows to drive user acquisition and retention. • Developed sales collaterals to support the sales team in closing deals and achieving revenue targets. • Successfully reduced payback periods from 11 months to 5 months within 2 quarters, resulting in increased profitability. ATS | CRM for Staffing Firms | Talent Tech | Recruitment Automation | Hiring Software | SaaS | Candidate Engagement | Talent CRM | Recruitment Analytics Product Marketing for Recruitment SaaS (ATS + CRM) B2B SaaS Growth Marketing | Funnel Optimization SEO & PPC for Talent Acquisition Software Marketing Automation & Lead Scoring (HubSpot, Freshsales, Clay, Heyreach) ICP Development for Staffing & Recruitment Agencies Content Marketing for Recruiters, Sourcers & Talent Managers Lifecycle Marketing & Customer Onboarding Optimisation Feature Adoption & Product Engagement Campaigns GTM Strategy for Talent Tech Solutions Conversion Rate Optimization (Demo to Subscription) Recruitment Analytics & Reporting Dashboards Partner & Integration Marketing (Zoho Recruit, Workable) Brand Storytelling for HR Tech & SaaS Buyers ABM Campaigns Targeting Enterprise Recruitment Firms

Education

Executive Education in Strategic Digital Leadership, Artificial Intelligence, Indian School of Business

Bachelor's Degree, Computer Engineering, Vidyalankar Institute of Technology, Mumbai