Headline

Assistant Project Manager with experience in SEO, PPC, Social Media & E-commerce | Passionate about Business Growth, Product Strategy & AI

About

Hi there! As an ambitious digital marketing professional with an MBA in Marketing Specialization, I bring beginner level of experience in on-page and off-page SEO, lead generation, email campaigns, keyword research, directory submissions, blog drafting, Instagram Marketing, and Facebook marketing. My passion lies in data-driven marketing, and I thrive on the challenge of delivering results for businesses. With a creative mindset and a strategic approach, I'm committed to making a meaningful impact on any marketing team I'm a part of.

Location

Odisha

AI stack

aistudio

anthropic apis

gemini

openai

Work experience

Assistant Project Manager at TechShu.com - 360 Degree Digital Marketing, Jul 2023 - Present · 2 yrs 11 mos, Kolkata, West Bengal, India

Assistant Project Manager at Indus Net Techshu Digital Pvt. Ltd., Jul 2023 - Present · 2 yrs 11 mos, Coordinated end-to-end marketing execution across PPC, SEO, content, design, and influencer campaigns. Supported campaign launches by creating landing page wireframes, engagement plans, and execution checklists. Actively used ChatGPT, Claude, and Gemini for campaign ideation and ad copy concepts. Performance report summaries and insights. Planning documents and internal communication. Built and maintained dashboards to track KPIs, ROAS, and campaign performance. Executed A/B testing on creatives, ad copies, and listings to improve CTR and conversions. Managed influencer marketing initiatives: Shortlisted influencers based on brand fit and reach, Reviewed and approved scripts and content formats, Coordinated product reviews and promotional timelines. Supported product promotions through influencer reviews, paid ads, and landing pages. Created and reviewed web copy, ad creatives, and infographics for blogs. Collated research resources, references, and assets for brand campaigns and content teams. Experimented with AI agents to automate repetitive reporting and coordination tasks. Acted as the primary point of contact for clients, ensuring smooth communication and delivery. Impact: Faster campaign execution through AI-assisted workflows, Improved coordination between creative, media, and influencer teams, Reduced reporting effort and turnaround time.

Digital Marketing Intern at Dizital Square Pvt. Ltd., Apr 2023 - Jul 2023 · 4 mos, Blog creation, SEO basics, paid ads execution, and content calendar planning.

Digital Marketing Training and Institution at DizitalSquare, Apr 2023 - Jun 2023 · 3 mos

Social Media Marketing Intern at Indusverse Pvt. Ltd., Aug 2022 - Dec 2022 · 5 mos, Social media content planning and on-ground promotion support. Assisted in creating and scheduling posts across various social media channels. Generated ideas for creative content initiatives. Handled end-to-end comic book sales at exhibitions, including customer engagement, product presentation, and on-the-spot deal closures.

Education

Master of Business Administration - MBA, Integrated MBA, Utkal University

10th and 12th, science, Prabhujee English Medium School