---
title: "Siba Das - Growth Manager in Bengaluru | Tal"
description: "Meet Siba Das, Sales/Performance/Growth | UPES ‘18 based in Bengaluru. AI stack includes claude and openai."
image: "https://tal.club/meet/siba-sagar-das/share-image"
---

# Siba Das on Tal

## Headline

Sales/Performance/Growth \| UPES ‘18

## About

I am a Performance Lead who approaches growth with a salesperson’s P&L mindset\. With a foundation of 8 years in B2B Sales followed by 3\+ years in high\-velocity Growth Marketing, I don’t just look at ad dashboards—I look at the entire business unit economics\. I specialise in bridging the gap between high\-scale ad spend and actual bottom\-line revenue\. What I bring to the table: 📈 Full\-Funnel Ownership: Managed $50k\+ monthly spend across Meta & Google Ads for venture\-funded startups\. ⚙️ Technical Infrastructure: Implementation of Meta CAPI, GA4, and CRM automation to solve attribution and scale conversion\. 💰 Owner Mindset: Expertise in D2C & Marketplace economics—focusing on TACoS, ACoS, and Contribution Margin rather than just ROAS\. 🤝 B2B Roots: Leveraging a decade of sales experience to build lead\-gen engines that actually convert into qualified pipeline\. Core Stack: Meta Business Manager, Google Ads, GA4, Shopify, HubSpot, CRO, & Technical Performance Tracking\. Currently driving growth at Cakeday Bakehouse and seeking my next challenge in a high\-trajectory Tech or Fintech startup\.

## Location

Bengaluru

## AI stack

claude

openai

## Work experience

Growth Manager at CAKEDAY BAKEHOUSE, May 2024 \- Aug 2026 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Achieved 3\.98x ROAS on Meta Ads and scaled marketplace daily purchases by 278% through unit economic optimisation\. Implemented Meta Conversions API \(CAPI\) to solve attribution gaps and scale technical tracking\. Owned the full growth loop across D2C and B2B — Meta Ads, WhatsApp marketing, marketplace, and partnerships — managing acquisition, retention, and revenue across multiple verticals\.

Growth Specialist at Createfunnels, Jan 2023 \- May 2024 · 1 yr 5 mos, Gurugram, Haryana, India, Managed performance marketing campaigns across Meta and Google Ads for multiple clients\.

Co\-Founder at Hawt’s, Aug 2020 \- Dec 2022 · 2 yrs 5 mos, Brahmapur, Odisha, India, Established a new\-age snack brand\- Hawt's Established 10k units/month supply chain at the local market\. Onboarded 5 major C/F and Distributors in the supply chain\. Established 20k units/month supply chain in Western Odisha region\.

Managing Partner at AIASA, Apr 2020 \- Jun 2021 · 1 yr 3 mos, Hyderabad, Telangana, India

Sr\. Sales & Technical Engineer \- Carlson Software & LMDs at Shotam Instruments, Jul 2018 \- Apr 2020 · 1 yr 10 mos, New Delhi, Delhi, India, Learnt about B2B Sales cycle \- PNB structure, Technical approach to sales solution, Commercial acumen, Consultative selling, and Organisational discipline\. Achieved ₹1\.8Cr in Sales revenue\.

## Education

Bachelor of Technology \- BTech, UPES

Postgraduate Degree, Public Policy, Design and Management, Indian School of Public Policy \(ISPP\)

[View the original profile](https://tal.club/meet/siba-sagar-das)

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