Headline

Sales/Performance/Growth | UPES ‘18

About

I am a Performance Lead who approaches growth with a salesperson’s P&L mindset. With a foundation of 8 years in B2B Sales followed by 3+ years in high-velocity Growth Marketing, I don’t just look at ad dashboards—I look at the entire business unit economics. I specialise in bridging the gap between high-scale ad spend and actual bottom-line revenue. What I bring to the table: 📈 Full-Funnel Ownership: Managed $50k+ monthly spend across Meta & Google Ads for venture-funded startups. ⚙️ Technical Infrastructure: Implementation of Meta CAPI, GA4, and CRM automation to solve attribution and scale conversion. 💰 Owner Mindset: Expertise in D2C & Marketplace economics—focusing on TACoS, ACoS, and Contribution Margin rather than just ROAS. 🤝 B2B Roots: Leveraging a decade of sales experience to build lead-gen engines that actually convert into qualified pipeline. Core Stack: Meta Business Manager, Google Ads, GA4, Shopify, HubSpot, CRO, & Technical Performance Tracking. Currently driving growth at Cakeday Bakehouse and seeking my next challenge in a high-trajectory Tech or Fintech startup.

Location

Bengaluru

AI stack

claude

openai

Work experience

Growth Manager at CAKEDAY BAKEHOUSE, May 2024 - Aug 2026 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Achieved 3.98x ROAS on Meta Ads and scaled marketplace daily purchases by 278% through unit economic optimisation. Implemented Meta Conversions API (CAPI) to solve attribution gaps and scale technical tracking. Owned the full growth loop across D2C and B2B — Meta Ads, WhatsApp marketing, marketplace, and partnerships — managing acquisition, retention, and revenue across multiple verticals.

Growth Specialist at Createfunnels, Jan 2023 - May 2024 · 1 yr 5 mos, Gurugram, Haryana, India, Managed performance marketing campaigns across Meta and Google Ads for multiple clients.

Co-Founder at Hawt’s, Aug 2020 - Dec 2022 · 2 yrs 5 mos, Brahmapur, Odisha, India, Established a new-age snack brand- Hawt's Established 10k units/month supply chain at the local market. Onboarded 5 major C/F and Distributors in the supply chain. Established 20k units/month supply chain in Western Odisha region.

Managing Partner at AIASA, Apr 2020 - Jun 2021 · 1 yr 3 mos, Hyderabad, Telangana, India

Sr. Sales & Technical Engineer - Carlson Software & LMDs at Shotam Instruments, Jul 2018 - Apr 2020 · 1 yr 10 mos, New Delhi, Delhi, India, Learnt about B2B Sales cycle - PNB structure, Technical approach to sales solution, Commercial acumen, Consultative selling, and Organisational discipline. Achieved ₹1.8Cr in Sales revenue.

Education

Bachelor of Technology - BTech, UPES

Postgraduate Degree, Public Policy, Design and Management, Indian School of Public Policy (ISPP)