---
title: "Shyam Nair - Remarketing Manager in Bengaluru | Tal"
description: "Meet Shyam Nair, CRM & Lifecycle Marketing Manager | Driving Retention, Activation & Growth for Fintech Platforms | MoEngage · CleverTap · WhatsApp Business | 9+ Years in BFSI based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/shyam-nair/share-image"
---

# Shyam Nair on Tal

## Headline

CRM & Lifecycle Marketing Manager \| Driving Retention, Activation & Growth for Fintech Platforms \| MoEngage · CleverTap · WhatsApp Business \| 9\+ Years in BFSI

## About

With 5\+ years of experience in CRM, lifecycle, and growth marketing across the fintech and securities industry, I specialize in building data\-driven customer engagement strategies that improve activation, retention, and conversion\. Currently working as a Remarketing Manager at Alice Blue, I manage end\-to\-end CRM and engagement campaigns across Push Notifications, WhatsApp, Email, In\-App, and Native Display channels for trading and investment products\. Previously at Samco Securities and Angel One, I worked on similar customer lifecycle campaigns, cohort\-based targeting, A/B testing, and engagement funnel optimization to improve user experience and campaign performance\. Core Expertise: CRM & Lifecycle Marketing User Engagement & Retention Cohort Analysis & Audience Segmentation A/B Testing & Campaign Optimization Push Notification, WhatsApp & Email Marketing Growth Campaigns & Customer Activation KPI Monitoring & Performance Analysis Fintech & Securities Marketing Improved campaign CTR by 15%\+ through A/B testing and cohort\-based targeting in previous roles\. Executed 250\+ CRM campaigns across Push, WhatsApp, Email & In\-App channels Managed engagement campaigns for 5L\+ fintech users Reduced campaign execution errors by 30% through QA and process optimization Specialized in CRM automation, user retention, and lifecycle marketing strategies

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

## Work experience

Remarketing Manager at Alice Blue Financial Services Ltd, Dec 2025 \- Present · 10 mos, Bengaluru, Karnataka, India, Managing end\-to\-end CRM and engagement campaigns across Push Notifications, WhatsApp, Email, In\-App, and Native Display channels for trading and investment products\. Improving campaign CTR and user engagement through audience segmentation, cohort analysis, and A/B testing\. Coordinating with Product, Analytics, Design, and Tech teams for timely campaign execution and optimization\. Monitoring KPIs including Open Rate, CTR, Conversion Rate, Activation Rate, and Retention metrics to measure campaign performance\. Creating and optimizing promotional campaigns for brokerage offers, IPOs, mutual funds, and trading features\. Conducting campaign QA/testing to ensure accuracy, timely delivery, and reduced execution errors\. Utilizing CRM and analytics tools to derive customer insights and improve campaign effectiveness and user engagement\.

Engagement Manager at Samco Securities Limited, Aug 2024 \- Dec 2025 · 1 yr 5 mos, Mumbai, Maharashtra, India

Campaign Manager at Samco Securities Limited, Aug 2024 \- Dec 2025 · 1 yr 5 mos, Managed end\-to\-end engagement funnel operations, including promotional, native display, email marketing, and growth campaigns for stock market, mutual fund, and brokerage offers\. Ensured campaign accuracy and seamless execution through rigorous QA testing and validation processes\. Performed cohort analysis and audience segmentation to improve campaign targeting, engagement, and conversion rates\. Utilized Plotline to enhance app usability and customer experience through tooltips, banners, widgets, and in\-app engagement features, reducing dependency on the engineering team\. Collaborated with cross\-functional teams to execute customer engagement and retention initiatives effectively\.

Campaign Manager at Angel One, Sep 2022 \- Aug 2024 · 2 yrs, India, Executing push notification campaigns to the target customer base\. Daily analysis of the campaigns\. Generating reports of the campaigns\. Responsible to ensure, resolution teams close the issue within SLA so as to minimize the negative customer impact\. Experience in using netcore platform used for SMS and email notifications\.

Assistant Manager at Angel One, Sep 2022 \- Aug 2024 · 2 yrs, Managed end\-to\-end campaign execution, including promotional, native display, email marketing, and growth campaigns for stock market, mutual fund, and brokerage offers\. Ensured campaign accuracy and smooth execution through rigorous testing and quality assurance processes\. Collaborated with cross\-functional teams to achieve campaign objectives and improve operational efficiency\.

Executive Command Centre at Reliance Jio, Jun 2019 \- Sep 2022 · 3 yrs 4 mos, Mumbai, Maharashtra, India, Managing the campaigns and designing as per the marketing team's demand\. Executing crucial broadcasts of the messages that are sent to PAN India\. Responsible to monitor all proactive and real\-time customer & process KPIs and raising alerts to the resolution teams Also responsible to ensure, resolution teams close any pending issues\. Executing Routine cancelations resumption of involuntary activities suspension of active connection as per demand Experience of working in SAP CRM Module, clevertap and AWS\.

Executive at Reliance SMSL, Jun 2019 \- Aug 2022 · 3 yrs 3 mos, Executed 8\-12 email and SMS campaigns weekly handling audience preparation, segmentation, QA testing, and stakeholder reporting\. Developed campaign execution and audience segmentation methodology that became foundation for CRM approach in subsequent roles\.

## Education

Master of Business Administration \- MBA, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

Master of Business Administration, Operations Management and Supervision, NMIMS CDOE

[View the original profile](https://tal.club/meet/shyam-nair)

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