Headline

I keep clients from crashing & campaigns from stalling.

About

Most companies are great at either keeping clients happy or running marketing that converts. I do both and that's what makes me useful. I studied aeronautical engineering. Then I joined advertising. Plot twist. I sell without making anyone feel sold to. Ask my clients. As a Client success lead. I pitch it, plan it, ship it & bill it. 10+ years in ads, and I’ve learned one thing. You can’t make people want what they don’t need. You can only show people what they didn’t know they needed. That’s the job. Do it honestly, and clients stay. I've been doing that for brands like Dell, Intel, Thomson Reuters, AB InBev, Prestige Group, Sakthi Group and Weir Group for more than a Decade now. What I do: - Run client success teams that clients actually like - Pitch, plan, deliver and bill, end to end - Spot upsell chances before the client does - Fix messy workflows until they stop being messy Numbers I’m proud of: - 90%+ client retention - 100% on-time delivery across 30+ projects - $8.2M a year in email campaign spend, managed without breaking a sweat Right now I’m at Honeycomb, running the Client Success team and the digital accounts. Got a brand that needs growing or an account that needs saving? Message me. I’ll jump on a call. If you're hiring or want to talk through how I can help your team, reach me at shyam.maathan@gmail.com or connect with me here on LinkedIn.

Location

Bengaluru

AI stack

claude code

elevenlabs

gemini

claudecode

Adobe Firefly

Fireflies.ai

Work experience

Consultant – Digital Marketing & Customer Success at Freelance, Nov 2025 - Present · 1 yr, Helped clients with their agencies Provide end-to-end digital marketing and creative consulting for startups and growing businesses. Design and execute advertising strategies across Google Ads and Meta Ads, boosting campaign performance and ROI. Develop and oversee web application and website builds (Shopify, Wix) from strategy to deployment. Act as a Customer Success strategist, enhancing onboarding flows, engagement models, and retention strategies. Create high-impact content (campaign messaging, landing pages, brand narratives) aligned to GTM goals. Collaborate with founders and teams to translate business objectives into structured execution plans.

Full-time parenting at Career Break, May 2025 - Nov 2025 · 7 mos, The Nilgiris, Tamil Nadu, India, My toughest campaign yet, launching a new human. No budget, no timeline, and the target audience runs the show. Learned to manage a stakeholder who cries at 3 am and doesn’t take feedback. Best client success training I’ve had. the best project of my life. Zero sleep, no briefs, one very demanding client. Back to work in Nov 2025 with sharper priorities and a lot more patience.

Founder & Ceo at Ruf Note, Nov 2022 - May 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India, Founding team, specializing in client servicing and marketing Owned end-to-end customer success for 15+ mid-market and enterprise accounts, driving onboarding, adoption, retention, and expansion. Improved customer retention to 90%+ by proactively resolving escalations and strengthening engagement frameworks. Directed onboarding processes, reducing project kickoff delays by 25% through clear scope definition and stakeholder alignment. Built structured communication and feedback systems, improving client transparency and satisfaction scores. Carried out quarterly business reviews (QBRs), identifying upsell opportunities and contributing to revenue growth across key accounts. Coordinated cross-functional teams using Jira to ensure on-time delivery across 30+ campaigns/projects.

Manager Client Services / Account Strategist at Freelance, Oct 2021 - Nov 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, Specialized in digital platforms and marketing technology solutions Provided consultative customer success support across 10+ digital and marketing tech clients. Amplified engagement and ROI through campaigns performed on Marketo, HubSpot, and Mailchimp. Oversaw onboarding and adoption processes, improving tool utilization and customer satisfaction. Partnered with stakeholders to define KPIs and success metrics, improving reporting clarity. Ensured 100% adherence to timelines and deliverables.

Senior Client Success Manager / Project Manager at Verticurl (a WPP Company), Sep 2018 - Sep 2021 · 3 yrs 1 mo, Coimbatore, Tamil Nadu, India, Focus on enterprise customer relationship management Supervised enterprise accounts including Dell, Intel, Thomson Reuters, Riverbed, and Wiley. Provided global marketing automation programs using Oracle Eloqua and Adobe Marketo. Reduced issue resolution time by 20% through workflow optimization. Presented insights using Google Analytics and CRM dashboards, improving campaign performance. Supported account growth through upsell identification and execution

Education

Bachelor's degree, Aeronautical Engineering, Mahendra engineering college

SSLC, St. Mary's Home School