Headline

Where Strategy Meets Story: Elevating employee experience through Communications and Culture

About

As a Branding and Communications Specialist at Weir EnSci - A business unit of Weir Minerals, I lead strategies in Brand Development, Internal & External Communications, Employee Engagement, Talent Branding, ID&E and Corporate Social Responsibility (CSR). My expertise lies in crafting impactful communication strategies and stories that elevate brand reputation and amplify the Employee Value Proposition. At the heart of innovation in the mining and minerals sector, my contributions to brand storytelling and strategic communication and storytelling have strengthened Weir EnSci’s positioning in engineering and technology. By driving engaging narratives, I have championed initiatives that encourage collaboration and inclusivity across teams. With a career spanning diverse industries, including academia, technology, manufacturing, entertainment, facilities, and PR, I have gained valuable experience in creating compelling narratives and managing complex communications along with change management. My background as a journalist with renowned publications has equipped me with a keen sense for impactful storytelling and thought leadership. Passionate about connecting people through meaningful communication, I strive to bridge the gap between business goals and employee engagement, ensuring every voice is heard.

Location

Bengaluru

AI stack

antigravity

claude

gemini

openai

Canva Magic Studio

ChatGPT

Work experience

Branding and Communications Specialist at Weir Minerals, Feb 2025 - Present · 1 yr 7 mos

Communications Specialist at Weir Minerals, Feb 2023 - Present · 3 yrs 7 mos, Bengaluru, Karnataka, India

Brand Specialist at Weir Minerals, Feb 2023 - Present · 3 yrs 7 mos, Developed and executed a comprehensive internal and external communications strategy aligned with business objectives, delivering a 50% increase in message reach and employee engagement across all channels.

Communications Manager at CBRE, Sep 2022 - Jan 2023 · 5 mos, Bengaluru, Karnataka, India, Led corporate transformation communication, supporting senior leadership in delivering key messages across APAC.

Communications Professional at Jain (Deemed-to-be University), May 2019 - Sep 2022 · 3 yrs 5 mos, Bengaluru, Karnataka, India

Associate Editor at Jain (Deemed-to-be University), May 2019 - Sep 2022 · 3 yrs 5 mos, Created and executed internal and external branding campaigns, enhancing institutional visibility across channels.

Talent Management Specialist at Consultant, Jan 2014 - Jan 2019 · 5 yrs 1 mo, Led 10+ end-to-end film publicity and promotional campaigns, driving multi-channel visibility across print, digital, and television platforms.

Special Correspondent at Southscope, Jan 2014 - Jan 2019 · 5 y, Bangalore

Feature Editor at Zoom Bangalore, Jun 2012 - Jan 2014 · 1 y 7 mo, Bengaluru

Education

MS MASS COMMUNICATION, Mass Communication/Media Studies, Jain (Deemed-to-be University)

B.Sc, Electronics and Computer Science, JAIN College