Shweta Yadav profile photo 1 on Tal

Shweta Yadav

User Experience Designer | Gen AI Strategist | B2B Product Management / Innovation | Vibe Coding | Ex - Amazon |

Mumbai

6+ years of work experience

SprintCo
Jan 20242 yrs 8 mosPresent

Mumbai, Maharashtra, India

Hybrid role across marketing, product, and brand design Redesigned the complete SprintCo website and landing pages using Figma, resulting in a 25% decrease in bounce rates and a 40% improvement in form submission completion. Built the FlatPackCo website from scratch using Webflow and Wix, improving mobile performance and reducing user drop-off by 30%. Created a centralized design system for multiple brand verticals, which improved cross-brand consistency and reduced design turnaround time by 35%. Led 10+ successful project pitch decks, directly contributing to deal closures through strategic visuals and compelling design narratives. Used Midjourney and ChatGPT for design ideation and creative content development, reducing ideation time by 50% and increasing visual output options. Collaborated closely with sales, marketing, and content teams to launch a fully AI-generated campaign, which performed 2x better than previous benchmarks in engagement and lead conversions. Conducted stakeholder workshops and usability tests to evaluate product desirability, feasibility, and viability—leading to better-aligned product roadmaps and increased user satisfaction scores. Designed and deployed internal onboarding templates and brand systems that helped reduce onboarding time by 40% for new team members. Managed all social media design assets—grew Instagram following from 1,000 to 4,335 and LinkedIn from 0 to 2,000, with creatives contributing to a 60% increase in engagement and a 3x increase in inbound leads.
SprintCo
Jan 20242 yrs 8 mosPresent

Identified user friction points across website and lead funnels using session analytics and behavioral data, leading to 35% increase in form completion rates. Redesigned key user flows and landing page experiences, improving session engagement by 28%. Contributed to ₹62L qualified lead pipeline from ₹4L spend (15.5x ROI) by aligning UX design with performance marketing strategies. Designed high-converting ad creatives and landing experiences, generating 482+ leads in one financial year. Built and implemented modular design systems, improving consistency and scalability across 15+ projects. Conducted usability testing and iterative design improvements, increasing task success rates by 30%. Collaborated with marketing, product, and leadership teams to align UX decisions with business goals and reduce rework. Led AI-assisted workflows to reduce content production effort by 50% and increase campaign reach by 2.5x. Leveraging AI-driven workflows (ChatGPT, Claude, Perplexity, Midjourney, DALL·E, Notion AI, Gemini, Meta Ads Manager, Google Ads) for research, design automation, and performance optimization.
Amazon
Nov 20202 yrs 10 mosAug 2023

Bengaluru, Karnataka, India

Responsible for identifying and preventing fraudulent activity on Amazon's various marketplaces. Using sophisticated software tools, data analysis, and investigative techniques to identify and investigate suspicious transactions, to protect Amazon and its customers from financial loss and reputational harm. - Analyzing customer accounts and transactions to identify suspicious behavior and potential fraud. -Collaborating with other teams, such as Legal, Compliance, and Customer Service, to investigate and resolve fraud cases. -Investigating and reporting instances of account takeovers, phishing, and other types of fraud. -Contributing to the development and improvement of Amazon's fraud prevention systems and processes. -Maintaining a high level of confidentiality and professionalism in handling sensitive information. -Raised two Process requests that were approved and implemented to enhance the efficiency and productivity of the company's operational processes. -Awarded equity on multiple pilot programs for providing valuable insights on tool improvements, highlighting my ability to identify areas for improvement and drive innovation within the organization. Overall, an Investigation Specialist plays a critical role in protecting Amazon's business and ensuring a safe and trustworthy marketplace for its millions of customers and sellers around the world.
Chloros Technologies-Product Based Development company serving clients all over the world.
Mar 20203 mosMay 2020

-Experienced in SEO, SMM, blog commenting, and blog posting. -I successfully onboarded a new client to the company, during my internship.
BizRuntime IT Services
Jan 20203 mosMar 2020

Developed applications using VC#, JavaScript, ASP.NET, and Angular 8.
Hindustan Aeronautics Limited
Jun 20182 mosJul 2018

Bengaluru Area, India

Gained valuable experience in developing web pages and dashboards using ASP.NET and SQL. Through this work, I developed a deep understanding of SQL and its applications in building robust and user-friendly web applications.

Shweta’s AI Stack

claude code
claude code
cursor
cursor
dalle
dalle
midjourney
midjourney
perplexity
perplexity
Framer AI
Framer AI

Education

Indian Institute of Management, Kozhikode

Design Thinking and Innovation with Artificial Intelligence

Indian Institute of Management, Kozhikode

20251 yr2026
IxDF - The Interaction Design Foundation

IxDF - The Interaction Design Foundation

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Headline

User Experience Designer | Gen AI Strategist | B2B Product Management / Innovation | Vibe Coding | Ex - Amazon |

About

Designing scalable systems, intuitive interfaces, and powerful visual stories for product-led growth. 👋 Designing with Purpose, Building with Impact. I believe design is more than just aesthetics—it’s about creating experiences that engage, convert, and grow businesses. As a UX Designer at SprintCo, I specialize in website design, branding, and ad creatives that drive measurable results. 💡 How I Add Value: ✔ UX & No-Code Web Design – Built landing pages that generate leads & sales. (www.flatpackco.com) ✔ Social Media & Content Strategy – Managing LinkedIn and brand storytelling. ✔ SEO Ad Campaign Design – Crafting compelling visuals that boost performance. ✔ Branding & Identity Design – Logos, business cards, flyers, and more. ✔ Creative Ideation & Innovation with GEN AI – Using MidJourney, Sora, Runway for unique concept decks. ✔ Client Growth & Engagement – Helping secure long-term partnerships. From high-converting landing pages to SEO-driven ad campaigns, I design with a strategic mindset to ensure every pixel contributes to business success. Always learning, always evolving—let’s connect and create something impactful! 🚀

Location

Mumbai

AI stack

claude code

cursor

dalle

midjourney

perplexity

Framer AI

Work experience

Senior Graphics & Visual Designer at SprintCo, Jan 2024 - Present · 2 yrs 8 mos, Mumbai, Maharashtra, India, Hybrid role across marketing, product, and brand design Redesigned the complete SprintCo website and landing pages using Figma, resulting in a 25% decrease in bounce rates and a 40% improvement in form submission completion. Built the FlatPackCo website from scratch using Webflow and Wix, improving mobile performance and reducing user drop-off by 30%. Created a centralized design system for multiple brand verticals, which improved cross-brand consistency and reduced design turnaround time by 35%. Led 10+ successful project pitch decks, directly contributing to deal closures through strategic visuals and compelling design narratives. Used Midjourney and ChatGPT for design ideation and creative content development, reducing ideation time by 50% and increasing visual output options. Collaborated closely with sales, marketing, and content teams to launch a fully AI-generated campaign, which performed 2x better than previous benchmarks in engagement and lead conversions. Conducted stakeholder workshops and usability tests to evaluate product desirability, feasibility, and viability—leading to better-aligned product roadmaps and increased user satisfaction scores. Designed and deployed internal onboarding templates and brand systems that helped reduce onboarding time by 40% for new team members. Managed all social media design assets—grew Instagram following from 1,000 to 4,335 and LinkedIn from 0 to 2,000, with creatives contributing to a 60% increase in engagement and a 3x increase in inbound leads.

Product Designer at SprintCo, Jan 2024 - Present · 2 yrs 8 mos, Identified user friction points across website and lead funnels using session analytics and behavioral data, leading to 35% increase in form completion rates. Redesigned key user flows and landing page experiences, improving session engagement by 28%. Contributed to ₹62L qualified lead pipeline from ₹4L spend (15.5x ROI) by aligning UX design with performance marketing strategies. Designed high-converting ad creatives and landing experiences, generating 482+ leads in one financial year. Built and implemented modular design systems, improving consistency and scalability across 15+ projects. Conducted usability testing and iterative design improvements, increasing task success rates by 30%. Collaborated with marketing, product, and leadership teams to align UX decisions with business goals and reduce rework. Led AI-assisted workflows to reduce content production effort by 50% and increase campaign reach by 2.5x. Leveraging AI-driven workflows (ChatGPT, Claude, Perplexity, Midjourney, DALL·E, Notion AI, Gemini, Meta Ads Manager, Google Ads) for research, design automation, and performance optimization.

Investigation Specialist at Amazon, Nov 2020 - Aug 2023 · 2 yrs 10 mos, Bengaluru, Karnataka, India, Responsible for identifying and preventing fraudulent activity on Amazon's various marketplaces. Using sophisticated software tools, data analysis, and investigative techniques to identify and investigate suspicious transactions, to protect Amazon and its customers from financial loss and reputational harm. - Analyzing customer accounts and transactions to identify suspicious behavior and potential fraud. -Collaborating with other teams, such as Legal, Compliance, and Customer Service, to investigate and resolve fraud cases. -Investigating and reporting instances of account takeovers, phishing, and other types of fraud. -Contributing to the development and improvement of Amazon's fraud prevention systems and processes. -Maintaining a high level of confidentiality and professionalism in handling sensitive information. -Raised two Process requests that were approved and implemented to enhance the efficiency and productivity of the company's operational processes. -Awarded equity on multiple pilot programs for providing valuable insights on tool improvements, highlighting my ability to identify areas for improvement and drive innovation within the organization. Overall, an Investigation Specialist plays a critical role in protecting Amazon's business and ensuring a safe and trustworthy marketplace for its millions of customers and sellers around the world.

Summer Intern at Chloros Technologies-Product Based Development company serving clients all over the world., Mar 2020 - May 2020 · 3 mos, -Experienced in SEO, SMM, blog commenting, and blog posting. -I successfully onboarded a new client to the company, during my internship.

Engineering Intern at BizRuntime IT Services, Jan 2020 - Mar 2020 · 3 mos, Developed applications using VC#, JavaScript, ASP.NET, and Angular 8.

Summer Intern at HAL- Bangalore at Hindustan Aeronautics Limited, Jun 2018 - Jul 2018 · 2 mos, Bengaluru Area, India, Gained valuable experience in developing web pages and dashboards using ASP.NET and SQL. Through this work, I developed a deep understanding of SQL and its applications in building robust and user-friendly web applications.

Education

Design Thinking and Innovation with Artificial Intelligence, Indian Institute of Management, Kozhikode

IxDF - The Interaction Design Foundation