Headline

Driving Growth with Cross-Industry Expertise (Real Estate, Automotive, Alcobev, Healthcare) | Marketing | IIM Bangalore

About

I’m a Brand & Digital Marketing Manager with 7+ years of cross-industry experience spanning real estate, alcobev, healthcare, and automotive. I have orchestrated luxury brand campaigns generating ₹700 Cr+ in revenue, delivered 360° omnichannel campaigns, and built influencer, digital, and partner ecosystems. My journey has been shaped by diverse experiences, from leading product engineering at Mahindra to developing brand positioning for premium alcobev at Pernod Ricard, to building performance-driven digital campaigns for healthcare and real estate brands. I thrive at the intersection of creativity, analytics, and strategy with expertise in consumer insights, performance marketing, ATL/BTL/Digital integration, and channel partner activation.

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

gemini

lovable

meta

Work experience

Digital Marketing Manager at Xanadu, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, Karnataka, India

Brand Manager at Xanadu, Jun 2023 - Mar 2025 · 1 yr 10 mos, Mumbai, Maharashtra, India, • Orchestrated a comprehensive luxury marketing campaign across various channels to drive brand awareness and engagement. • Collaborated with internal and external stakeholders to ensure seamless execution of marketing strategies. • Conducted in-depth market research to identify consumer needs and preferences for effective product and campaign planning.

Brand Marketing Intern at Pernod Ricard India, Apr 2022 - May 2022 · 2 mos, Gurugram, Haryana, India, • Recognised among top 5 projects in Summer Internship Program 2022, pitched in front of CXOs • Winner, 1/6 teams, Campus Engagement Program, strategised to increase the campus engagement • Conducted in-depth market research, 20+ market visits, and presented key insights to the stakeholders • Analysed competitive landscape for 50+ brands and 8 categories for alcobev industry and identified opportunities for new brand positioning • Spearheaded product ideation, product design, packaging, brand story & brand communication strategies

Senior Engineer at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], Aug 2020 - Jun 2021 · 11 mos, Tamil Nadu, India, • Led and mentored a team of 3 contractual employees, overseeing the PLM engineering workflow for 150+ components. • Accelerated project delivery by a month through proactive planning, earning 5 Certificates of Excellence from the Department Head. • Drove strategic initiatives by conducting tractor design feasibility studies and finalizing business cases for 4 export vehicle models. • Orchestrated cross-functional collaboration across 100+ stakeholders in design, costing, procurement, and manufacturing to ensure seamless execution. • Streamlined product development by optimizing 200+ parts and achieving 80% commonization, resulting in substantial cost savings. • Delivered cost-efficiency of INR 1.02 lakh/unit through innovative cabin design solutions and cost-saving measures. • Championed process excellence by optimizing 3 assembly line processes and improving inventory management at the Nashik Plant. • Enhanced productivity by deploying process improvements aligned with departmental goals and KPIs. • Ensured regulatory compliance by replicating homologation and statutory requirements for 6 cabin projects. • Standardized quality practices through perceived quality hardware improvements and formulation of global process guidelines. • Strengthened competitive intelligence by building a benchmarking database of 50+ competitor vehicles, contributing to design finalization of 8 new models. • Institutionalized best practices by introducing 2 new global vehicle design guidelines, adopted across Mahindra R&D.

Engineer at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], Aug 2018 - Jul 2020 · 2 yrs, Chennai Area, India

Graduate Engineering Trainee at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], Aug 2017 - Jul 2018 · 1 yr, Chennai, Tamil Nadu, India

Education

Master of Business Administration - MBA, Indian Institute of Management Bangalore

Bachelor's degree, Mechanical & Automation Engineering, Indira Gandhi Delhi Technical University for Women