---
title: "Shweta Rao A - Product Lead - Co-Selling for Partners in Cloud Marketplaces in Bengaluru | Tal"
description: "Meet Shweta Rao A, Product Manager - Co-selling in Partner Ecosystems | API-first | GTM Automation for Cloud marketplaces based in Bengaluru. AI stack includes claude code, gemini, and hugging face."
image: "https://tal.club/meet/shweta-rao/share-image"
---

# Shweta Rao A on Tal

## Headline

Product Manager \- Co\-selling in Partner Ecosystems \| API\-first \| GTM Automation for Cloud marketplaces

## About

Possible rewritten summary: I strive to bring more heart to product speak and showcase the value of products to their customers\. Before joining Saasify, I headed product comms at Uniqode and led content strategy for Razorpay's Partnerships team\. I have also provided consultations to digital agencies and worked with notable brands like Sephora, Estee Lauder, Hard Rock Hotels, Honda Motors, Abbott Nutrition, Oracle, Telekom Malaysia, and Amazon\.

## Location

Bengaluru

## AI stack

claude code

gemini

hugging face

replit

Langflow

Supabase

## Work experience

Product Lead \- Co\-Selling for Partners in Cloud Marketplaces at SaaSify, Nov 2024 \- Present · 1 yr 10 mos, Remote, \- Owned SaaSify’s multi\-cloud co\-sell integration roadmap across AWS, Microsoft Azure, Google for Salesforce, HubSpot, Zoho, Pipedrive, and Dynamics 365, enabling ISVs to scale partner\-led revenue motions from their existing CRM systems\. \- Built CRM\-native co\-sell workflows that helped sales and alliances teams create, submit, track, and sync partner opportunities across hyperscaler ecosystems without switching between multiple partner portals\. \- Led the HubSpot co\-sell app experience, improving sales productivity through deal\-prefilled submissions, embedded SaaSify context, partner opportunity tracking, and CRM writebacks\. \- Designed AI\-enabled account enrichment to improve customer context, account qualification, partner referral quality, and sales readiness for co\-sell submissions\. \- Developed AI\-augmented workflows inside CRM experiences to help sales reps access deal insights, readiness signals, and key recommendations directly within their opportunity workflow\. \- Defined standardized event notification models for ISVs and hyperscalers to support scalable partner lifecycle automation, marketplace updates, and downstream system integrations\. \`\- Defined product requirements for billing and metering integrations across Orb, Metronome, and ISV\-owned billing systems, supporting usage validation, error handling, reporting, and operational monitoring\. \- Shipped CRM automation patterns for co\-sell submissions, opportunity writebacks, lifecycle status synchronization, referral handling, duplicate detection, and partner opportunity linking\. \- Designed SaaSify opportunity\-level widget to give sales and partner teams better visibility into related Co\-sell, and action items directly within CRM workflows\.

Product Evangelist at Uniqode \(formerly Beaconstac\), Sep 2022 \- Oct 2024 · 2 yrs 2 mos

Marketing Manager \- Partnerships at Razorpay, Mar 2021 \- Sep 2022 · 1 yr 7 mos, Bangalore Urban, Karnataka, India

Senior Content Consultant at Hotwire Asia Pacific, Apr 2020 \- Dec 2020 · 9 mos, Malaysia

Senior Consultant at GetIt Communications \(Hotwire APAC\), Apr 2020 \- Dec 2020 · 9 mos, Built B2B go\-to\-market narratives for clients like Oracle, AWS, and Telekom Malaysia\. Created customer success stories and product messaging frameworks that improved campaign engagement by 23%\.

## Education

Executive Certificate Program for Data Analytics, Data Analytics, Indian Institute of Management Rohtak

Master's degree, Journalism, Indian institute of journalism and new media

[View the original profile](https://tal.club/meet/shweta-rao)

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