---
title: "Shweta Dahiya - Senior Category Manager in Bengaluru | Tal"
description: "Meet Shweta Dahiya, E-Commerce | Tata Croma | Meesho | IIM Shillong ’22 based in Bengaluru. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/shweta-dahiya/share-image"
---

# Shweta Dahiya on Tal

## Headline

E\-Commerce \| Tata Croma \| Meesho \| IIM Shillong ’22

## About

Category management and growth professional with 5\+ years of experience scaling online businesses at Croma \(Tata Group\) and Meesho\. I own the full category lifecycle — GTM strategy, audience segmentation, pricing, promotions, and P&L — across portfolios of ₹100–200 Cr monthly GMV\. I combine strong analytical skills \(SQL, PowerBI, A/B testing\) with sharp commercial instincts to turn customer insights into revenue impact\. Actively looking for remote/hybrid roles in category/e\-commerce/DTC companies\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

notion

ChatGPT

## Work experience

Senior Category Manager at Croma, Oct 2024 \- Present · 2 yrs, Responsible for end\-to\-end strategy for ₹100 Cr\+ monthly portfolio across design\-led product categories \(iPhones, Macbooks, iPads, Wearables\)\. Segment Strategy & Campaign Execution • Design and execut segment\-specific marketing campaigns across Apple ecosystem products while maintaining positive contribution margin • Built and executed pricing and promotional strategy for student\-adjacent audiences \(first\-device buyers, premium aspirants\), improving conversion by 25% on Macbooks through targeted availability and pricing campaigns • Delivered 2x YoY revenue growth across key wearable brands \(boAt, Samsung, Noise\) through campaign planning, assortment building, and go\-to\-market execution — despite category\-level slowdown • Grew Smart Ring category share from 2\.5% → 6% with 2\.5x YoY GMV uplift through targeted new\-to\-category acquisition campaigns P&L Ownership & Growth Initiatives • Improved contribution margin from 3\.5% → 4\.3% by pivoting campaign investments towards high\-ASP premium brands • Scaled printers & monitors 3x within 5 months through regional planning and category\-building efforts, demonstrating speed\-to\-market execution • Maintained 80%\+ price competitiveness across key SKUs through structured benchmarking frameworks • Built and owned Annual Operating Plan \(AOP\) with targets across GMV, traffic, conversion, and ASP — driving cross\-functional alignment with supply chain, merchandising, and brand teams

Category Lead \- Footwear at Meesho, Jun 2023 \- Sep 2024 · 1 yr 4 mos, Owned ₹200 Cr monthly GMV category with full P&L accountability\. Led a team of 16 \(Category Associates \+ Key Account Managers\) to drive growth across branded and unbranded footwear through segment\-driven marketing and GTM strategies\. Audience Segmentation & Growth • Pioneered gender and geography segmentation strategy across all fashion categories — directly driving more relevant, targeted marketing that improved click\-through rates by 6% and engagement\-to\-purchase conversion • Grew branded footwear share from 5% → 10% by identifying and cultivating the right brand mix for a value\-conscious yet aspiration\-driven audience • Generated 4% incremental revenue uplift through targeted audience campaigns, with consistent execution discipline across segment planning, content, and promotional calendars Go\-To\-Market & Product Marketing • Delivered highest GMV growth within all fashion categories for 3 consecutive months through sustained campaign planning, demand forecasting, and cross\-functional execution • Achieved 2% NMV uplift via merchandising improvements — curating the right product stories for the right audience at key funnel entry points

Associate Program Manager at Meesho, May 2022 \- May 2023 · 1 yr 1 mo

Summer Intern at Piramal Enterprises Limited, Apr 2021 \- Jun 2021 · 3 mos, Received PPO on the basis of performance during the summer internship\. Projects' description: Identified gaps and drove the implementation of solutions in three major processes of e\-commerce operations 1\. Automation of pre\-intimation of overdues: Collaborated with IT Team to develop dashboard and automate email intimation on overdues saving delay of \~3\-4 days during order processing cycle enabling timely delivery of goods 2\. Efficiency in claims settlements: Developed the workflow for claims settlements & coordinated with the vendor team to implement functionalities to identify points of delay ensuring timely payment of claims to distributors 3\. Automation of shipment planning: Onboarded the IT team for instituting automation that will use the RPA technology saving \~8hours/week of manhours & help in avoiding out of stock situation on e\-commerce platforms

Senior Program Specialist at TechnoServe, Jun 2018 \- Jun 2019 · 1 yr 1 mo, Mumbai, Maharashtra, India, 1\. Carried out business development activities & onboarded five colleges as partners for the employability program 2\. Enhanced the employability skills of 308 students by conducting training and counseling across five colleges 3\. Achieved 2nd highest placement rate in a team of 10 trainers and subsequently managed the data for the team 4\. Led a team of 5 trainers as Mumbai Western Zone Coordinator to support long term career goals of 1574 students

Fellow at Piramal Foundation, Jun 2016 \- May 2018 · 2 yrs, Udaipur Area, India, 1\. Consulted 19 government school principals & collaborated with them towards strengthening monitoring mechanism and enabling them in data\-driven decision making thereby improving student learning outcomes by 47% 2\. Facilitated on\-ground learning and conducted 5 workshops for 46 government school principals & teachers on pedagogy, institutional leadership and administrative efficiency towards school development across 19 schools 3\. Attained ‘A’ grade consistently across four performance evaluations during the two years of the Fellowship

## Education

Master of Business Administration \- MBA, Indian Institute of Management, Shillong

Bachelor of Mass Media, Journalism, KC College

[View the original profile](https://tal.club/meet/shweta-dahiya)

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