---
title: "Shweta S. - Delivery Lead in Dallas-Fort Worth Metroplex | Tal"
description: "Meet Shweta S., Delivery Leader based in Dallas-Fort Worth Metroplex."
image: "https://tal.club/meet/shweta-46/share-image"
---

# Shweta S\. on Tal

## Headline

Delivery Leader

## About

Digital Transformation & Marketing professional with 19\+ years of experience in defining digital strategy & analytics, media buying/planning, and leveraging agile concepts, design thinking, and cloud technologies to set up an implementation roadmap that delivers business value and creates customer\-centric platforms\. Specialties: Strategic planning and execution, roadmap planning, risk analysis and risk mitigation, governance and operational processes, performance and controls metrics, program and project management, stakeholder management, change management, collaboration, and transformation, design thinking\.

## Location

Dallas\-Fort Worth Metroplex

## Work experience

Delivery Lead at Tata Consultancy Services, Apr 2016 \- Present · 10 yrs 4 mos, Dallas, Texas, United States

Digital Marketing Partner at Cognizant, 2014 \- 2016 · 2 yrs, San Francisco Bay Area, Part of Cognizant Agency Services, North America; the function specializes in digital marketing \- digital project management, strategy & analytics, technology and design\. Clients: • Apple: Design Producer Working with the iAd Creative Development Team to oversee the Design, Development & Technical Capabilities of Rich Media\. Managed multiple programs across cross\-functional teams, building processes and coordinating campaigns schedules\. Tracked and reported project health, negotiated priorities for the design & dev team\. • PepsiCo • Avis Budget Group

Senior Digital Analyst at OMD USA, 2012 \- 2013 · 1 yr, Greater New York City Area, Client: • Pepsi • Lowes • Fedex Track and analyze performance of all digital campaigns\. Led client dashboard and insights presentations for all digital media including Display, Search and Social across multiple regions\. Recommended media strategy for optimal digital performance consistent with brand's overall marketing objective\.

Strategy & Analytics at Big Fuel, 2010 \- Apr 2012 · 2 yrs 4 mos, Greater New York City Area, Clients: • General Motors • Children Palace • Weight Watchers

Media Planner at Metro Newspaper Advertising Services, 2008 \- 2010 · 2 yrs, Greater New York City Area

## Education

Design and Visual Communications, General, Stanford University

Integrated Online Strategies, University of California, San Francisco

[View the original profile](https://tal.club/meet/shweta-46)

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