Shubh Bhattacharya profile photo 4 on Tal
Shubh Bhattacharya profile photo 1 on Tal
Shubh Bhattacharya profile photo 2 on Tal
Shubh Bhattacharya profile photo 3 on Tal
Shubh Bhattacharya profile photo 4 on Tal
Shubh Bhattacharya profile photo 1 on Tal

Shubh Bhattacharya

Figuring what’s next • 2x founder (Novelty, Iterate AI) • Ex-Product (Stable Money, Loadshare) • IIT KGP’21 • Ex-400m sprinter

Bengaluru

5+ years of work experience

Novelty (Backed by EF)
Dec 20259 mosAug 2026

San Francisco, CA

Built a 13 person team of AI filmmakers and AI engineers to make agents that produce campaign-ready performance marketing videos. Scaled from 10 to 110 videos/week in 4 months, working with 35+ US consumer brands. We wanted to build an end-to-end agentic service to manage performance marketing on Meta, Tiktok, Youtube for consumer brands across the globe. Raised pre-seed from EF (their 2nd bet on me) and other US angels.
Career Break
Mar 20258 mosOct 2025

Got diagnosed with Gullain Bairre Syndrome (an acute nerve problem that happens to 1 in 100,000 individuals). In 10 days, I lost all the fitness I built in the last 10 years... ventilated in ICU, full body paralysed. Was about to die, but survived... god's plan! What followed next was 6 months of intense rehab - rigorous physiotherapy 7 hrs/day, same meal 3x/day, locked in one small room at a neuro-rehab center. I have now started my fitness journey from scratch again. Writing this on 29 oct 2025: - can deadlift 40 kg - can bench press 35 kg - can shoulder press 20 kg - can squat 25 kg At this time, I also had to shut down Iterate and am in the process of returning money to investors.
Iterate AI (Backed by EF and Transpose)
Jan 20241 yr 3 mosMar 2025

San Francisco Bay Area

Built a team of 6 AI engineers to make agents that can plan, instrument and QA product analytics events on a consumer app. Cracked a few US design partnerships (it was my first time selling into the US). Also, cold-outreached my way into the leadership teams and CXOs of Mixpanel, Amplitude, Moengage, Snowplow, and Aampe to discuss GTM partnerships. Raised pre-seed from EF and Transpose Platform. Had to shut down as I got GBS and was about to die.
Entrepreneur First
Sep 20239 mosMay 2024

Explored different problem statements, and finally started up Iterate with Saksham as my co-founder.
Stable Money
Jun 20233 mosAug 2023

Bengaluru, Karnataka, India

I was part of the team that built the MVP & I owned product analytics for the app, end-to-end.
LoadShare Networks Pvt Ltd
Jan 20212 y 4 moMay 2023

Bengaluru

Built TransportBook (app for SMB truck owners to manage their ledger for customers, drivers, and trucks) from scratch. Scaled to over 1M users, 25% WoW stable retention, $3.5M monthly transactions happening thru the app.

Shubh’s AI Stack

claude code
claude code
claude
claude
notion
notion
replit
replit
Granola
Granola
Wispr Flow
Wispr Flow

Education

Indian Institute of Technology, Kharagpur

Bachelors in Mechanical Engineering, Masters in Thermal Sciences

Indian Institute of Technology, Kharagpur

20165 yrs2021
GrowthX®

Product Led Growth

GrowthX®

20232023

Join Shubh and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Shubh Bhattacharya on Tal

Headline

Figuring what’s next • 2x founder (Novelty, Iterate AI) • Ex-Product (Stable Money, Loadshare) • IIT KGP’21 • Ex-400m sprinter

About

I graduated from IIT KGP in 2021... started working as an early PM at Loadshare, contributed to its series A to C journey by building an app for SMB truck owners and scaling it to over 1M users... this was a very rewarding journey as I could build something meaningful for an otherwise tech-averse audience. Then, I started my own company Iterate with Saksham and soon we became very close friends... together we raised VC money, launched our product and got early customers. And then, the hardest phase of my life hit... I had an acute rare nerve problem that paralysed me, took away all the fitness I built over the last decade and also forced us to shut down Iterate. Despite doctors suggesting a 3-4 yr recovery to normal life, I ended up making it in 8 months and started hitting PRs at the gym again. I wanted to build once again... so I started Novelty with my closest friends from the past 8 years.

Location

Bengaluru

AI stack

claude code

claude

notion

replit

Granola

Wispr Flow

Work experience

Co-Founder & CEO at Novelty (Backed by EF), Dec 2025 - Aug 2026 · 9 mos, San Francisco, CA, Built a 13 person team of AI filmmakers and AI engineers to make agents that produce campaign-ready performance marketing videos. Scaled from 10 to 110 videos/week in 4 months, working with 35+ US consumer brands. We wanted to build an end-to-end agentic service to manage performance marketing on Meta, Tiktok, Youtube for consumer brands across the globe. Raised pre-seed from EF (their 2nd bet on me) and other US angels.

Health and well-being at Career Break, Mar 2025 - Oct 2025 · 8 mos, Got diagnosed with Gullain Bairre Syndrome (an acute nerve problem that happens to 1 in 100,000 individuals). In 10 days, I lost all the fitness I built in the last 10 years... ventilated in ICU, full body paralysed. Was about to die, but survived... god's plan! What followed next was 6 months of intense rehab - rigorous physiotherapy 7 hrs/day, same meal 3x/day, locked in one small room at a neuro-rehab center. I have now started my fitness journey from scratch again. Writing this on 29 oct 2025: - can deadlift 40 kg - can bench press 35 kg - can shoulder press 20 kg - can squat 25 kg At this time, I also had to shut down Iterate and am in the process of returning money to investors.

Co-Founder & CEO at Iterate AI (Backed by EF and Transpose), Jan 2024 - Mar 2025 · 1 yr 3 mos, San Francisco Bay Area, Built a team of 6 AI engineers to make agents that can plan, instrument and QA product analytics events on a consumer app. Cracked a few US design partnerships (it was my first time selling into the US). Also, cold-outreached my way into the leadership teams and CXOs of Mixpanel, Amplitude, Moengage, Snowplow, and Aampe to discuss GTM partnerships. Raised pre-seed from EF and Transpose Platform. Had to shut down as I got GBS and was about to die.

W23 cohort at Entrepreneur First, Sep 2023 - May 2024 · 9 mos, Explored different problem statements, and finally started up Iterate with Saksham as my co-founder.

Product Consultant at Stable Money, Jun 2023 - Aug 2023 · 3 mos, Bengaluru, Karnataka, India, I was part of the team that built the MVP & I owned product analytics for the app, end-to-end.

Product Manager at LoadShare Networks Pvt Ltd, Jan 2021 - May 2023 · 2 y 4 mo, Bengaluru, Built TransportBook (app for SMB truck owners to manage their ledger for customers, drivers, and trucks) from scratch. Scaled to over 1M users, 25% WoW stable retention, $3.5M monthly transactions happening thru the app.

Education

Bachelors in Mechanical Engineering, Masters in Thermal Sciences, Indian Institute of Technology, Kharagpur

Product Led Growth, GrowthX®