Headline

Brand and marketing strategies in E-commerce, Logistics, Insurance & EdTech - Star Health Insurance, Porter, Swiggy

About

A results-driven marketing professional with over 8 years of experience across e-commerce, logistics, insurance, and ed-tech, I specialize in transforming strategic insights into impactful marketing campaigns that drive brand growth and customer engagement. My expertise spans across brand management, P&L oversight, data analytics, and customer acquisition/retention strategies

Location

Kolkata

AI stack

Canva Magic Studio

Work experience

Senior Marketing Coordinator at Routematic, Jul 2025 - Present · 1 yr 3 mos

Marketing Consultant at Freelance, Aug 2024 - Jul 2025 · 1 yr, Hybrid, Marketing consultant for brands such as Slay Coffee, Griddle’s, and Gintaa. Offering expertise in strategy development, campaign execution, and brand growth initiatives - Increase Brand Presence - Managing Online Aggregator & Marketplaces - Campaign Strategy & Digital Marketing - New Product Launch Marketing

Senior Manager - Marketing and Strategy at Star Health and Allied Insurance Co. Ltd, Aug 2023 - Jun 2024 · 11 mos, Mumbai, Maharashtra, India, Collaborated with multiple bank partners and internal stakeholders to develop impactful promotional campaigns, spearhead media initiatives, and refine content strategies, thereby enhancing the Star Health Insurance Banca team's visibility and engagement - Campaign Design and Implementation: Conceptualised and designed campaigns for AU Small Finance Bank, IDFC First Bank, and Standard Chartered which includes graphics and video assets, for product promotions and educational initiatives - Social Media Initiatives: Collaborated with the Head Office (HO) Public Relations (PR) teams for Bank of Maharashtra AU Small Finance Bank & Bank of Baroda to enhance the visibility of the Banca team in social media spaces Crafted and End-to-End Organised Leadership Conclave with senior leadership of BSF Industry - BTL Marketing: Successfully organized launch events for new bank partnerships and recognition programs to honor top-performing bank leadership. Actively collaborated in partner-organized initiatives such as IDFC Lead and BOI Nari Shakti Enclave, enhancing Star Banca's visibility and strengthening relationships with key stakeholders - New Initiatives: Started campaigns like Star Premier League and Health Heroes that have led to an 8% increase in insurance premiums MoM and an increase in Sales productivity by 5%

Marketing Manager at Porter, Jan 2022 - Jul 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, Responsible for the growth and development of Porter's B2C Retail vertical. Executed key actions such as spearheading the lead generation charter, forging brand alliances, and overhauling branding efforts - Customer Acquisition: Developed and implemented the marketing campaign “Delivery Hai? Ho Jayega!” which resulted in a 20% increase in customer acquisition and 12% in awareness (Oct 22- Dec 22) - Branding Campaign: Designed an omni-channel ad campaign driven by surveys and focus groups. Collaborated with agencies to craft a branding strategy highlighting key visuals (KVs) through impactful content. Analyzed performance metrics and provided data-driven recommendations for improvement - Campaign Management: Designed customer journeys-based re-targeting campaigns on CRM Platforms such as Webengage across channels (Emailers, SMS, WhatsApp, In-app, etc.) to communicate to different cohorts for engagement, retention, and cross-selling - Pricing Strategy: Developed and executed a hyperlocal pricing strategy for the House-shifting vertical by analyzing funnel drop-offs, competitor insights resulting in higher conversions, and boosting market share - Funnel management: Enhanced and optimized Porter's website and app by reimagining the customer journey and maximizing the impact of merchandising features, reviews, and ratings, culminating in A/B testing - Strategic Alliances: Forged successful alliances with ZoloStays, Livspace, Sriram Builders, Bharat Matrimony, Housing.com etc. - Stakeholder Management: Collaborated with LMS, Operations, Product, and Engineering teams to ensure that marketing activities were aligned with Porter's overall business and branding strategy Mentored a highly efficient team of 2 who were involved in high-priority projects

Quality Analyst at WhiteHat Jr, Sep 2020 - Dec 2021 · 1 yr 4 mos, Bengaluru, Karnataka, India, -Managed diverse responsibilities at WhiteHat Jr., focusing on achieving sales targets, conducting comprehensive quality assessments for both internal teams and client-service interactions, and resolving end-user queries focusing on improving the customer journey. -Aided in the introduction of accessibility programs for specially-abled children.

Marketing and Growth at Swiggy, Sep 2015 - Sep 2022 · 7 y, Bangalore

Education

Bachelor of Science (B.Sc.), Human Development, J.D Birla Institute

Business/Commerce, General, G.D Birla Centre For Education