---
title: "Subhankar Deb - Head of Growth in Bengaluru | Tal"
description: "Meet Subhankar Deb, Sales & BD Leader | Ex-Head of Growth @ Bencos | Ex-TikTok ($200K+/mo) & OYO (₹11Cr+/mo) | IIM-A MBA | Enterprise GTM: India · MENA · SEA · EU based in Bengaluru. AI stack includes claude, gemini, and openai. Explore public work links including drive.google.com."
image: "https://tal.club/meet/shubhankar-deb/share-image"
---

# Subhankar Deb on Tal

## Headline

Sales & BD Leader \| Ex\-Head of Growth @ Bencos \| Ex\-TikTok \($200K\+/mo\) & OYO \(₹11Cr\+/mo\) \| IIM\-A MBA \| Enterprise GTM: India · MENA · SEA · EU

## About

I help companies turn unknown or hard\-to\-sell products into category contenders — through pricing, positioning, and enterprise deals that actually close\. 13\+ years in sales and business development across AI/SaaS, deep\-tech, ad\-tech and digital monetization, selling into India, the Middle East and Southeast Asia\. IIM Ahmedabad MBA — equally comfortable in a boardroom pitch and in the technical detail of the product I'm selling\. A few things I've done: • Scaled OYO/Weddingz's East India revenue 5X to ₹11 Cr\+/month, leading 160\+ people across 6 cities • Ran $200K\+/month in ad\-sales at TikTok across India, MENA & SEA; recovered ₹4 Cr\+ in stalled receivables • Renegotiated global OEM pricing \(up to 75% off\) to grow unit sales 10X in 3 months • Originated and am structuring what's on track to be the largest enterprise deal in my current company's history • Raised ₹4 Cr\+ for the IIM Ahmedabad Endowment Fund — a first for the institution at that vintage What I'm good at: enterprise & B2B sales, GTM and pricing strategy, OEM/vendor negotiation, building and leading sales teams, and ramping fast into unfamiliar technical domains — I went from ad\-tech into life sciences/NGS and was renegotiating global contracts within months\. I'm exploring senior sales/BD leadership roles and am open to relocation across India, the GCC, Singapore, ANZ and Europe\. Reach me via DM

## Location

Bengaluru

## AI stack

claude

gemini

openai

## Work experience

Head of Growth at Bencos360, Sep 2025 \- Aug 2026 · 1 yr, India, • Renegotiated global OEM pricing for clinical software, achieving up to a 75% reduction and increasing unit sales by 10X in 3 months\. • Originated a landmark deal with a European enterprise client, incorporating milestone\-based pricing and EU market exclusivity\. • Repositioned an AI\-powered climate\-resilience tool into a commercial value driver, enhancing ROI for various industries\. • Build a demand generation engine through bioinformatics bootcamp, gathering 200\+ leads in 3 iterations across company's products and services • Hands on experience in product showcase at International/ National Trade Shows & Conferences

Independent Consultant at Self Employed, Jul 2021 \- Sep 2025 · 4 yrs 3 mos, India, Sales, GTM and fundraising consulting across government, education, AI and consumer tech\. • IIM Ahmedabad Endowment Fund: raised ₹4 Cr\+ from two alumni batches \(a first for IIMA at that vintage\) and enabled ₹5 Cr\+ more via stewardship; expanded the donor product portfolio 25%; built pitch decks, donor\-engagement journeys and a CSR\-linked recognition system\. • NCIIPC \(Government of India\): built a Work\-From\-Home security framework, validated GRC compliance across 5 partner organizations, led VA/RVDP teams \(\+50% productivity\), and produced a showcase film presented to the Prime Minister of India\. • Additional clients \(Alphadynamic, Journey of Objects, Introbot\.ai, EdTech/fashion/media start\-ups\): GTM design, price\-point testing, sales\-process revamp, customer/consumer FGDs, pitch & collateral development\.

Senior Manager, Monetization \(Agency Partnerships\) \- Indonesia at ByteDance, Apr 2021 \- Jun 2021 · 3 mos, • Created case study decks for agencies that primarily ran branding campaigns to also start performance campaigns • Created pitch decks to help agencies influence existing clients to adopt TikTok, as well as to onboard new clients

Senior Manager, Monetization \(Key Accounts & SMB\) \- METAP at ByteDance, Nov 2020 \- Mar 2021 · 5 mos, • First Indian salesperson to sign contract with a MENAT client, first Indian Key Accounts salesperson to start campaigns \(with the most premium branding property – TopView\)\. Obtained bulk booking & increased target country from 1 to 2 • Highest lead to pitch & pitch to conversion ratio amongst all Indian Key Account salespersons in MENAT

Senior Manager, Monetization \(Key Accounts\) \- India at ByteDance, Mar 2020 \- Oct 2020 · 8 mos, Gurugram, Haryana, India, • Managed $200K\+/month in ad\-sales revenue across North India key accounts • Scaled well known skincare & e\-commerce brands by more than 250%, taking their spends to more than pre\-covid numbers, restarted & scaled campaigns of other e\-commerce brands & overachieved bimonthly sales targets • Onboarded 3 new clients in 2 months & advanced talks up to contract sharing stage for 3 more \(paused due to ban\) • Recovered approx\. Rs\. 4 Cr in outstanding from advertisers, including Rs\. 1\.8\+ Cr post ban • Trained teams from US & Indian market on new products & features, contributed in creating branding pitch deck for performance clients & industry insights deck on the e\-commerce industry

Deputy Regional Head \- East at Weddingz\.in, Mar 2019 \- Jan 2020 · 11 mos, Kolkata, West Bengal, India, • Scaled East India revenue 5X to ₹11 Cr\+/month \(from ₹2 Cr\), grew from 1 city to 6, partner venues 10X, and the sales force to 160\+; full regional P&L with 20\+ BDMs\. • Redesigned the high\-value/concierge sales process — call\-connect rates \+50%, venue\-visit conversion \+20% and project\-managed mobile & desktop productivity apps that lifted regional productivity 25%\. • Drove brand activations across radio, OOH and on\-ground: negotiated a 70% discount on an FM radio campaign \(Radio One 94\.3, "Wedding No\.1"\) and owned messaging \(website visits \+30%, conversions \+10%\); ran a Kolkata OOH campaign that grew venue partners 20%\. • Ran a venue\-discovery drive that quadrupled the venue lead list and grew partner venues 30%\.

Founding President at Comedy Club, IIM Ahmedabad \- Unofficial, May 2018 \- Mar 2019 · 11 mos, Ahmedabad, Gujarat, India, • Built it into the campus's second\-most\-attended student club within a year — running social\-media \(LinkedIn/FB/YouTube, 200k\+ hits\), e\-newsletter, offline ATL and celebrity/guest\-performer campaigns end\-to\-end\.

## Education

MBA, Business Administration and Management, General, Indian Institute of Management Ahmedabad

Master of Engineering \(M\.E\.\), Computer Science, Birla Institute of Technology and Science, Pilani

## Public links

- drive\.google\.com: https://drive\.google\.com/drive/folders/1ERiWnF2YSTmNSt1gjjIpZOdecRfdHV5b

[View the original profile](https://tal.club/meet/shubhankar-deb)

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