Headline

Sales & BD Leader | Ex-Head of Growth @ Bencos | Ex-TikTok ($200K+/mo) & OYO (₹11Cr+/mo) | IIM-A MBA | Enterprise GTM: India · MENA · SEA · EU

About

I help companies turn unknown or hard-to-sell products into category contenders — through pricing, positioning, and enterprise deals that actually close. 13+ years in sales and business development across AI/SaaS, deep-tech, ad-tech and digital monetization, selling into India, the Middle East and Southeast Asia. IIM Ahmedabad MBA — equally comfortable in a boardroom pitch and in the technical detail of the product I'm selling. A few things I've done: • Scaled OYO/Weddingz's East India revenue 5X to ₹11 Cr+/month, leading 160+ people across 6 cities • Ran $200K+/month in ad-sales at TikTok across India, MENA & SEA; recovered ₹4 Cr+ in stalled receivables • Renegotiated global OEM pricing (up to 75% off) to grow unit sales 10X in 3 months • Originated and am structuring what's on track to be the largest enterprise deal in my current company's history • Raised ₹4 Cr+ for the IIM Ahmedabad Endowment Fund — a first for the institution at that vintage What I'm good at: enterprise & B2B sales, GTM and pricing strategy, OEM/vendor negotiation, building and leading sales teams, and ramping fast into unfamiliar technical domains — I went from ad-tech into life sciences/NGS and was renegotiating global contracts within months. I'm exploring senior sales/BD leadership roles and am open to relocation across India, the GCC, Singapore, ANZ and Europe. Reach me via DM

Location

Bengaluru

AI stack

claude

gemini

openai

Work experience

Head of Growth at Bencos360, Sep 2025 - Aug 2026 · 1 yr, India, • Renegotiated global OEM pricing for clinical software, achieving up to a 75% reduction and increasing unit sales by 10X in 3 months. • Originated a landmark deal with a European enterprise client, incorporating milestone-based pricing and EU market exclusivity. • Repositioned an AI-powered climate-resilience tool into a commercial value driver, enhancing ROI for various industries. • Build a demand generation engine through bioinformatics bootcamp, gathering 200+ leads in 3 iterations across company's products and services • Hands on experience in product showcase at International/ National Trade Shows & Conferences

Independent Consultant at Self Employed, Jul 2021 - Sep 2025 · 4 yrs 3 mos, India, Sales, GTM and fundraising consulting across government, education, AI and consumer tech. • IIM Ahmedabad Endowment Fund: raised ₹4 Cr+ from two alumni batches (a first for IIMA at that vintage) and enabled ₹5 Cr+ more via stewardship; expanded the donor product portfolio 25%; built pitch decks, donor-engagement journeys and a CSR-linked recognition system. • NCIIPC (Government of India): built a Work-From-Home security framework, validated GRC compliance across 5 partner organizations, led VA/RVDP teams (+50% productivity), and produced a showcase film presented to the Prime Minister of India. • Additional clients (Alphadynamic, Journey of Objects, Introbot.ai, EdTech/fashion/media start-ups): GTM design, price-point testing, sales-process revamp, customer/consumer FGDs, pitch & collateral development.

Senior Manager, Monetization (Agency Partnerships) - Indonesia at ByteDance, Apr 2021 - Jun 2021 · 3 mos, • Created case study decks for agencies that primarily ran branding campaigns to also start performance campaigns • Created pitch decks to help agencies influence existing clients to adopt TikTok, as well as to onboard new clients

Senior Manager, Monetization (Key Accounts & SMB) - METAP at ByteDance, Nov 2020 - Mar 2021 · 5 mos, • First Indian salesperson to sign contract with a MENAT client, first Indian Key Accounts salesperson to start campaigns (with the most premium branding property – TopView). Obtained bulk booking & increased target country from 1 to 2 • Highest lead to pitch & pitch to conversion ratio amongst all Indian Key Account salespersons in MENAT

Senior Manager, Monetization (Key Accounts) - India at ByteDance, Mar 2020 - Oct 2020 · 8 mos, Gurugram, Haryana, India, • Managed $200K+/month in ad-sales revenue across North India key accounts • Scaled well known skincare & e-commerce brands by more than 250%, taking their spends to more than pre-covid numbers, restarted & scaled campaigns of other e-commerce brands & overachieved bimonthly sales targets • Onboarded 3 new clients in 2 months & advanced talks up to contract sharing stage for 3 more (paused due to ban) • Recovered approx. Rs. 4 Cr in outstanding from advertisers, including Rs. 1.8+ Cr post ban • Trained teams from US & Indian market on new products & features, contributed in creating branding pitch deck for performance clients & industry insights deck on the e-commerce industry

Deputy Regional Head - East at Weddingz.in, Mar 2019 - Jan 2020 · 11 mos, Kolkata, West Bengal, India, • Scaled East India revenue 5X to ₹11 Cr+/month (from ₹2 Cr), grew from 1 city to 6, partner venues 10X, and the sales force to 160+; full regional P&L with 20+ BDMs. • Redesigned the high-value/concierge sales process — call-connect rates +50%, venue-visit conversion +20% and project-managed mobile & desktop productivity apps that lifted regional productivity 25%. • Drove brand activations across radio, OOH and on-ground: negotiated a 70% discount on an FM radio campaign (Radio One 94.3, "Wedding No.1") and owned messaging (website visits +30%, conversions +10%); ran a Kolkata OOH campaign that grew venue partners 20%. • Ran a venue-discovery drive that quadrupled the venue lead list and grew partner venues 30%.

Founding President at Comedy Club, IIM Ahmedabad - Unofficial, May 2018 - Mar 2019 · 11 mos, Ahmedabad, Gujarat, India, • Built it into the campus's second-most-attended student club within a year — running social-media (LinkedIn/FB/YouTube, 200k+ hits), e-newsletter, offline ATL and celebrity/guest-performer campaigns end-to-end.

Education

MBA, Business Administration and Management, General, Indian Institute of Management Ahmedabad

Master of Engineering (M.E.), Computer Science, Birla Institute of Technology and Science, Pilani

Public links

drive.google.com: https://drive.google.com/drive/folders/1ERiWnF2YSTmNSt1gjjIpZOdecRfdHV5b