Founding team @ CREW

Bengaluru, Karnataka, India







Bachelor of Arts - BA, Political Science
Ashoka University
St. Mary's Convent High school
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Bengaluru
claude
notion
openai
Manager - Category at CREW, Jan 2025 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India, Joined Crew as a founding team member, building Swiggy's premium concierge lifestyle service from the ground up across gifting, dining, and travel. Within the gifting vertical specifically: - Scaled GMV by 27x - Helped build an autocuration engine that cut meaningful response time from hours to minutes - Grew the team from 6 to 17, while operating across partnerships, growth, and ops
Creative Producer at Kuku FM, Jun 2024 - Dec 2024 · 7 mos, - Developed and executed a content plan to scale the US English-language creative business, blending fiction and non-fiction for broader appeal. - Led two teams, optimizing their workflows and timelines, while using Generative AI (Claude, ChatGPT, MidJourney) to increase efficiency. - Conducted market analysis to identify trends, guiding content, and digital marketing strategies for increased engagement and market reach.
Consultant to Literary Agent at Writer's Side, Oct 2023 - Dec 2024 · 1 yr 3 mos, - Provided substantive feedback and structural edits to authors, improving manuscript quality and aligning content with market trends for better appeal. - Used market insights to identify high-potential manuscripts and make creative pitches that secured deals with top publishers and indie presses.
Teaching Fellow at Ashoka University, Aug 2022 - May 2024 · 1 yr 10 mos, - Designed assignments, graded, and provided feedback, adapting material to meet students’ needs and fostering creative problem-solving. - Led discussion sections, encouraging critical thinking and diverse perspectives through tailored tutorials. Courses taught: Great Books; Economy, Politics, and Society; Western Political Thought I; Democracy and its Discontents; Introduction to Political Theory.
Contributor at Scroll.in, Jun 2022 - Jun 2025 · 3 yrs 1 mo, I review emerging fiction in India for the Books Section of Scroll.in, providing in-depth analysis and recommendations.
Bachelor of Arts - BA, Political Science, Ashoka University
St. Mary's Convent High school