---
title: "Shubham Tulshyan - Co-Founder and COO in Bengaluru | Tal"
description: "Meet Shubham Tulshyan, AI Builder | 2x Founder | IIT based in Bengaluru. AI stack includes antigravity, codex, and claudecode."
image: "https://tal.club/meet/shubham-tulshyan/share-image"
---

# Shubham Tulshyan on Tal

## Headline

AI Builder \| 2x Founder \| IIT

## About

I started my first company because I was too restless to work for someone else\. I ended up building something that 50\+ enterprise fashion brands relied on daily — and eventually got acquired\. That taught me something no MBA ever could: the distance between "this might work" and "this works" is mostly sleepless nights and stubbornness\. Here's what I've done so far: Founded QArt Solutions — a B2B Fashion\-Tech SaaS adopted by 16 of the top 20 fashion brands in India \(Levi's, Pepe Jeans, Luxottica, Raymond, Reliance Retail\)\. $1\.5B\+ in annual GMV through the platform\. Acquired by FieldAssist, a leader in retail automation\. I led the acquisition\. The company still runs today\. Before that, I was an early member at FieldAssist itself — helped scale it from 12 to 100\+ customers in two years\. The kind of scrappy, "do everything" work that teaches you more than any title ever will\. Then I built YellowBacks — an influencer\-led marketplace that grew to 12K creators\. It didn't become the next big thing\. I learned more from that than from anything that "worked\." Most recently, I co\-founded TrueReach\.ai as COO — building what we called the world's first Gen\-AI native Software Factory: a platform that automates 90% of the SDLC\. Member AWS Generative AI Spotlight Cohort \(Asia\-Pacific & Japan\), Microsoft for Startup Founders \(Level 4 — highest level\), Nvidia Inception Partner\. I spoke at IIM Rohtak on the future of Generative AI\. It was an intense, mind\-bending ride through the AI frontier\. Our case study was published by IIM Ahmedabad in 2024\. In between all of this, I took 10 months off to backpack through India and Europe, and volunteered with an NGO in Uttarakhand focused on education for underprivileged kids\. That break didn't make my resume stronger\. It made me stronger\. What I care about: I think deeply about where AI is headed — not just the technology, but what it means for how we build, work, and create value\. I'm fascinated by the gap between what AI can do and what humans refuse to let go of\. What I'm good at: Taking a messy, ambitious idea and turning it into a product that real enterprises pay real money for\. Ideation, product thinking, business development, team\-building, and knowing when to push harder vs\. when to walk away\. IIT Dhanbad \(ISM\)\. Secretary of the Badminton club — because not everything has to be about startups\. If you're building something interesting at the intersection of AI and enterprise — or if you just want to argue about whether creativity can emerge from a language model — I'm always up for a conversation\.

## Location

Bengaluru

## AI stack

antigravity

codex

claudecode

## Work experience

Co\-Founder and COO at TrueReach\.ai, Nov 2022 \- Dec 2025 · 3 yrs 2 mos, Bengaluru, Co\-founded and ran operations for what we set out to build as the world's first Gen\-AI native Software Factory — a platform that automates 90% of the software development lifecycle \(SDLC\)\. What that meant in practice: enterprises gave us their requirements, and our multi agent AI\-orchestration platform delivered production\-ready, zero\-defect software at 10x the speed and a fraction of the cost\. Not a code\-assistant\. Not a copilot\. A full end\-to\-end AI\-led development engine\. Key milestones: \- Built and shipped enterprise\-grade software for clients across industries \- Led operations, client delivery, and go\-to\-market strategy \- AWS GenAI spotlight APJ Cohort \| Microsoft for Startup \| Nvidia Inception Member \| Case Study by IIM A The hardest part wasn't building the tech — it was convincing the market that AI\-led \(not AI\-assisted\) software development was possible\. Some days we were right\. Some days we were early\. Both felt the same\.

Co\-Founder and CEO at YellowBacks, Jun 2021 \- Jul 2022 · 1 yr 2 mos, Gurugram, Built an influencer\-led marketplace from scratch — a platform where micro and nano influencers could share curated style with their followers, and brands could tap into authentic, native audiences without the usual influencer marketing circus\. What we built: \- Grew a community of 12,000\+ influencers who genuinely believed in the product \- First creator\-led marketplace built and published on Shopify \- Automated influencer\-brand partnerships using ML, eliminating manual matchmaking \- Designed a coin\-based reward system for creators and brands What I learned: Building for creators is beautiful and brutal\. The community was real\. The engagement was real\. But the business model was ahead of its market timing\. I shut it down after a year — not because it failed, but because I was honest enough to recognize the unit economics weren't going to bend\. This is the venture I talk about least and learned from most\.

Co\-Founder and CEO \(Acquired by FieldAssist\) at QArt Solutions \(A FieldAssist Company\), Jun 2017 \- Nov 2022 · 5 yrs 6 mos, Gurugram, This is the one that worked\. Built QArt Solutions from zero to the dominant B2B Fashion\-Tech SaaS in India — a platform that automated order bookings for tradeshows and replenishments across the fashion industry\. The numbers: \- 16 of the top 20 fashion brands in India as clients \(Levi's India/Middle East/Africa, Pepe Jeans, Luxottica, Reliance Retail, Raymond, Blackberrys\) \- 50\+ enterprise fashion brands on the platform \- $1\.5B\+ in annual GMV transacted through the platform \- Acquired by FieldAssist, a leader in retail automation I built the product, sold it to the first 10 customers, scaled the team, and then led the acquisition process with FieldAssist\. The company still operates today under new leadership — which is the best kind of exit: the thing you built outlives your involvement\. What this taught me: Enterprise sales is a relationship game\. Fashion brands don't buy software — they buy trust\. Every demo was a pitch, every onboarding was a promise, and every renewal was proof that the promise held\. That muscle memory of building enterprise trust is something I carry into everything I do now\.

Business Unit Head at FieldAssist, Jun 2015 \- Jun 2017 · 2 yrs 1 mo, Gurugram, This is where I learned how startups actually work — not from a textbook, but from the trenches\. Joined FieldAssist as one of the earliest team members when the company was still figuring out its product\-market fit\. My job was simple on paper: grow the business\. In practice, it meant doing everything — selling to enterprises that had never heard of us, building processes from scratch, and learning to thrive in the chaos of an early\-stage company\. What I delivered: \- Scaled the customer base from 12 to 100\+ enterprise clients in under 2 years \- Built and led the business unit responsible for new client acquisition and account expansion \- Developed go\-to\-market playbooks for a product category that barely existed at the time FieldAssist went on to become one of India's leading retail automation platforms\. I left to start QArt Solutions — but the instincts I built here, the ability to sell a vision before the product is fully ready, to earn trust one demo at a time — that's something no MBA teaches you\. This was my real education\.

Travel at Career Break, Aug 2014 \- May 2015 · 10 mos, Gurugram, Haryana, India, After an year of corporate — I stopped\. Not because something broke, but because I needed to remember why I started in the first place\. Spent 10 months backpacking through India and Europe\. Netherlands, Czech Republic, Spain\. Leh, Himachal, Uttarakhand, Meghalaya, Sikkim\. Slept in hostels, missed flights, and had the kind of conversations you only have when you're not trying to be anywhere\. Worked with an NGO in Uttarakhand \(SEEMA\) focused on education for underprivileged communities\. Teaching kids in the hills while figuring out what I wanted to build next was the most honest work I've done\. This break gave me two things: clarity about what kind of founder I wanted to be, and the conviction that the best ideas come when you stop chasing them\. Sometimes you have to go slow to go fast\.

## Education

Bachelor of Technology \(B\.Tech\.\), Indian Institute of Technology \(Indian School of Mines\), Dhanbad

[View the original profile](https://tal.club/meet/shubham-tulshyan)

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