Headline

Product Analyst → APM | 20x D2C Orders · 6x Revenue | SQL · Shopify · GA4 | Kerala Ayurveda

About

I went from selling smartphones on a retail floor to owning a D2C analytics stack. Everything in between was intentional. Three years in retail and field sales—Samsung, Vivo, and BYJU'S—taught me one thing: what makes customers say "yes" and why they walk away. That time on the customer side permanently changed how I see product and data. At Cuemath, I moved into operations and growth. Two years of retention playbooks, root-cause analysis, and channelling feedback from 200+ users directly into product and tech decisions. 90%+ renewal rates. 30% reduction in escalations. At Kerala Ayurveda, I joined as a one-person commerce team. No PM. No playbook. Just the data and a problem to solve. → Scaled daily D2C orders from 15 → 300+ (20x) → Grew D2C revenue from ₹5L → ₹30L/month (6x) → Migrated to Shopify · improved conversion from 0.6% → 1.9% → GoKwik A/B test → data-backed call to retain v1.0 → 12–18% checkout uplift → LimeChat automation → 65% support ticket reduction Today I write SQL daily and build dashboards in Metabase and Hex that compress hours of analysis into minutes—serving marketing, logistics, and ops teams in real time. I don't have a traditional PM background. What I have is 6+ years of watching real users make real decisions — and the data skills to turn those observations into action. My stack: SQL · BigQuery · GA4 · Shopify · Metabase · Hex · LimeChat · GoKwik Targeting APM or Product Analyst roles at product-first companies — e-commerce, consumer tech, or anything data-heavy. If that sounds like your team, let's talk. → linkedin.com/in/shubhamsinhacareer

Location

Bengaluru

AI stack

claude code

claude

codex

openai

ChatGPT

Figma Make

Work experience

Associate Product Manager at Kerala Ayurveda Limited, Aug 2026 - Present · 1 mo, Bangalore

Associate Product Analyst at Kerala Ayurveda Limited, Mar 2026 - Aug 2026 · 5 mo, Bangalore, • Building unified performance dashboards in Metabase and Hex for marketing, logistics, and ops teams — reduced campaign analysis time from hours to minutes. • Writing SQL daily to surface D2C insights: revenue, orders, funnel drop-offs, campaign ROAS, and cohort retention — reports consumed by 3+ teams weekly. • Developing a consolidated growth + product dashboard for real-time cross-team visibility across Shopify, GA4, Meta Ads, Google Ads, and Unicommerce. • Building a multi-agent AI analytics system using Python and BigQuery to automate recurring analysis and surface insights proactively.

Product ops at Kerala Ayurveda Limited, Jan 2025 - Mar 2026 · 1 yr 3 mos, • Led end-to-end migration to Shopify — restructured PDP/PLP layouts, CTAs, and checkout flow; improved conversion from 1.3% → 1.9% (+46%). • Ran GoKwik A/B test (checkout v2.0 vs v1.0) — analysed session data to make a data-backed call to retain v1.0, resulting in 12–18% checkout conversion uplift. • Implemented LimeChat WhatsApp automation — reduced support ticket volume by 65%, with 80–90% of queries resolved without human intervention. • Scaled D2C daily orders from 15 → 300+ (20x) through continuous funnel optimisation, UX iteration, and performance monitoring.

Account Manager at Kerala Ayurveda Limited, Jul 2024 - Jan 2025 · 7 mos, • Built Kerala Ayurveda's D2C channel from scratch as a one-person commerce team — scaled website revenue from ₹5L → ₹30L/month in under 14 months. • Grew Flipkart marketplace revenue from ₹8L → ₹15L/month through listing optimisation, pricing strategy, and campaign management. • Identified and resolved checkout friction on the legacy platform — improved D2C conversion from 0.6% → 1.2% before Shopify migration.

Associate- Business and Growth at Cuemath, Sep 2023 - May 2024 · 9 mos, On-site, • Managed 100+ active parent accounts monthly; built retention playbooks that achieved 90%+ renewal rate for long-term subscribers. • Drove 30% upsell growth by identifying upgrade triggers and converting 1-year plan users to 3-year plans through consultative engagement. • Collected and synthesised feedback from 200+ users into structured product and tech improvement tickets — directly influencing platform decisions.

Consumer Insights Associate at Cuemath, Jul 2022 - Sep 2023 · 1 yr 3 mos, Bengaluru, • Reduced repeat support tickets by 30% through systematic root-cause analysis and process fixes across a 10+ member cross-functional team. • Maintained 90%+ CSAT score across sales, ops, tech, and support functions by building triage workflows and escalation protocols. • Translated operational patterns into actionable insights for product and tech teams — contributing to platform improvements with measurable user impact.

Business Development Associate at BYJU'S, Jul 2021 - Jan 2022 · 7 mos, Noida, • Achieved 40% revenue growth in first quarter through 1-on-1 consultative sessions with 100+ parents and students; exceeded monthly targets consistently. • Trained new team members on counselling frameworks, reducing onboarding ramp time and improving team conversion rates.

Sales Executive at vivo India, Feb 2020 - Sep 2020 · 8 mos, Jalandhar, • Drove regional smartphone sales through in-store promotions and retail team coaching — contributed to 15–20% growth in local market share over 8 months.

Sales Executive at Samsung Mobile, Aug 2017 - Jun 2019 · 1 yr 11 mos, Jalandhar, •Led in-store sales and customer acquisition over 22 months — helped grow Samsung's local market share by 30% through competitor conversion strategies and loyalty-building.

Education

Bachelor of Commerce - BCom, Accounting and Finance, Lalit Narayan Mithila University, Darbhanga

Public links

shubham-sinha.vercel.app: https://shubham-sinha.vercel.app/