Headline

Product Manager, Growth & Monetisation @ STAGE | B2C, OTT, Payments, Retention | Data-driven Experimentation | AI-native builder | Ex-Justdial, Scaler

About

Growth Product Manager at STAGE, building subscription, monetisation, and retention systems for regional OTT. 4 years scaling B2C products across growth, paywalls, pricing, SEO, and user acquisition, where data, design, and code meet. I learned PM by doing every adjacent role first: design, UX research, growth, and now full-stack execution. That progression is why I treat product as the integration layer between everything else, not a function on its own. How I work: An AI-native, full-stack product builder running the full funnel, from problem discovery and data analysis to prototyping, development, and production launches. I prototype the idea, vibe-code the first version, raise the PR on GitHub, instrument the experiment, and hand engineering a working build. Heavy on SQL, A/B testing, and experimentation, with high ownership and velocity. Previously: Justdial, Scaler, InterviewBit, and Powerplay, with design internships earlier on. A lifelong learner, I'm driven by curiosity, growth, and the desire to build products that make a difference. See what my peers say about me - https://shubhamsingla807.github.io/about.html#r

Location

Bengaluru

AI stack

claude code

claude

gemini

grok

mcp

openai

Work experience

Growth Product Manager at STAGE, Aug 2025 - Present · 1 yr 1 mo, Noida, Uttar Pradesh, India, Building Growth at STAGE, launching experiments faster than my dashboards can emotionally process. • Paywall & pricing experiments across 6 plans → +26% trial → paid • Freemium hook-point flow for non-trial users → +12% trial lift • Built web acquisition channel → 30% of total trials in 2 months Operate as a full-stack, AI-native product builder, from problem discovery and data analysis to prototyping, scripting internal tools, and shipping experiments. Focus on impact over activity: fewer meetings, more outcomes.

Product Manager - L3 at Justdial, Jun 2025 - Jul 2025 · 2 mos, Bengaluru, Karnataka, India, Apparently saying 'Let's talk to users' enough times gets you promoted - Hello L3!

Product Manager - L2 at Justdial, Nov 2023 - Jul 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, Doing what I do best, just on a bigger stage with higher stakes and more responsibilities. Same job, different arena!

Product Manager - L1 at Justdial, Jul 2022 - Oct 2023 · 1 yr 4 mos, Bengaluru, Karnataka, India, • Led B2C product growth & SEO for a platform with 2.4M DAU, and 5M monthly searches. • Boosted leads by 32%, contributing to higher revenue potential by analyzing user search intent, optimizing search results, and enhancing user communication through timely nudges. (Awarded “Top Performer”) • Revamped the login experience, achieving a 128% increase in new logins, significantly improving user acquisition and engagement.

Product Manager at Powerplay, Mar 2022 - Jun 2022 · 4 mos, Bengaluru, Karnataka, India, • Increased task success rate 8x by launching a "Suggested Templates" feature • Conducted 30+ user interviews to refine product features. • Partnered with Dev & Design teams for 1-week sprints to execute hypotheses.

Product Designer at Scaler, Jun 2021 - Jan 2022 · 8 mos, Bangalore Urban, Karnataka, India, • Designed and launched a Data Science course with inputs from 10+ stakeholders, achieving a successful 0-1 launch. • Revamped the Discussion Forum, boosting engagement and interaction. • Improved team efficiency by building a robust Design System.

UX Designer at Spektra Systems, Jan 2021 - May 2021 · 5 mos, Bangalore Urban, Karnataka, India, • Worked on the Learning Management system for the 2K+ users, managed to design the initial MVP for it. • Revamped the Cloud labs product to improve the user experience for the 1000+ users on the portal. • Expanded customer outreach while collaborating with PMM through framing Ads for LinkedIn.

Education

Bachelor of Technology - BTech, IT, Maharaja Agrasen Institute Of Technology, Delhi

Product Nanodegree, Product Management, Udacity

Public links

github: https://github.com/shubhamsingla807

medium: https://medium.com/@shubhamsingla807