Shubham Sahu
Head of Growth & Marketing | Ex - Turtlemint, Merkle Sokrati | Digital Marketing Strategist | Performance Marketing | Product Growth • FinTech • SaaS • Startups • Entrepreneurship
India
Work experience
20191 yr2020
Selected as "Mentor of Change" - a Government of India’s flagship initiative to promote culture of innovation and entrepreneurship in the country.
It's a strategic nation building initiative to engage leaders who can guide and mentor students in thousands of Atal Tinkering Labs established by Atal Innovation Mission, NITI Aayog.
20183 yrs2021
Mumbai Area, India
Turtlemint is India’s largest insurance distribution platform backed by top investors like Sequoia, GGV Capital, Nexus Ventures & others.
As the Head of Growth, I worked closely with the Founders and led Marketing & Product Growth initiatives. Played a pivotal role in growing & on-boarding over 150k financial advisors making Turtlemint the Market Leader in B2B2C space serving over 1.5 Mn customers.
• Reported directly to Co-Founder & COO and led Digital & Growth Function (Performance Marketing, Product Marketing, User Retention, SEO & Product Growth) for Turtlemint.com & MintPro App.
• Involved in several Series C fund raising VC meetings & investor pitch.
• Led the Product Growth initiatives; worked closely with the Product team, executed & launched multiple product growth features which resulted in 30% m-o-m growth leading to all-time high DAU, MAU & Engagement on App.
• Marketing brain behind Digital Strategy & Scale-up of B2B2C acquisition (PoSP / Financial Advisors). Scaled up acquisition by over 4x with 5x improvement in CAC.
• Scaled SEO traffic to 1M/mo in 15 months.
• Led end to end Product Marketing & User Retention.
2018Less than a year2018
• Led an enthusiastic team of 11 talented digital marketers, mentored them for their development and professional growth.
• End to end ownership of digital performance & strategy for 15+ key brands.
• Looked after client engagement and strategic consulting to CXO's in Digital Marketing space.
20171 yr2018
• Identified and developed strategic opportunities for clients to meet their business needs, improving the revenue & ROI.
• Explored Google Analytics audit and setup as a new LOB for Sokrati. Carried out Google Analytics audits for key clients.
• Increased team's efficiency by identifying tech automation opportunities.
• Drove innovations, betas and best practices at Sokrati via common platform and implemented those across clients.
• Prepared multiple plans, account audits, RFP for BD team.
2017Less than a year2017
Inspired by some successful multi-million dollar viral content companies and my zeal towards entrepreneurship, tried putting my hands in viral content industry.
• Scaled up from ZERO to ~ Half a Million (500k) Followers in just 4 months of starting up!
• Achieved 4.6 Mn Unique Engagement & 290 Mn Reach in first 120 days.
• Partnership with several international media publishers & outsourced traffic through social page.
Key Failure: Change in Facebook news feed algorithm led to huge drop in organic reach in 2017 end.
20161 yr2017
20151 yr2016
India
Gleegy “Friends and family locator” is personal security app for you to ensure the safety of your loved ones. Always know where they are, so that you don’t need to worry anymore.
Features:
Remote social media location & mapping services, Instant friend locator, Panic alert features, chat options, location-based offers, create groups, public transportation integration, favorite locations, Emergency service Integration, and share location for 1 hour.
Shubham’s AI Stack
Education
Bachelor of Engineering - BE, Computer Science
Chhattisgarh Swami Vivekanand Technical University, Bhilai
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