About
I write words that make people stop, feel, and act. I’m a Copywriter and Creative Marketing Strategist interested in the intersection of copy, consumer psychology, brand strategy, and creative ideas. My work spans copywriting, campaign strategy, content strategy, brand positioning, creative strategy, storytelling, and short-form scripts — with a simple goal: turn a brand message into something people actually want to pay attention to. I've worked across AI, MarTech, HRTech, consumer brands, and social-first campaigns, creating communication for both B2B and B2C audiences. At TechCurators, I worked across IcyPluto, Rabbitt AI, and The AI World Organization, where I handled content strategy, copywriting, campaigns, social content, SEO-led content, and event communication. I've also worked on independent creative projects involving: → Brand Copywriting & Content Strategy — website copy, campaign messaging, product positioning and thought leadership → Campaign Strategy — consumer insight → concept → messaging → creative direction → Ad Copywriting — conversion-focused digital copy and campaign communication → UGC & Scriptwriting — hooks, conversational narratives and CTAs for short-form video → Brand Strategy — positioning, storytelling and communication frameworks Some of the brands/projects I've worked on include L'Oréal, TechCurators, Snabbit, ChaiNagri, and Blabliblu. I’m particularly interested in brands, campaigns, and products that have something interesting to say — and need the right words to say it. Currently exploring opportunities in: Copywriting | Creative Strategy | Brand Strategy | Content Strategy | Campaign Strategy | Advertising | Brand Marketing 📩 Open to conversations, collaborations, and interesting briefs.
Work experience
Marketing and Growth analyst at Rabbitt AI : Own your AI, Mar 2026 - Present · 7 mos, Delhi, India
Marketing and growth analyst at IcyPluto: Agentic AI for Marketing, Mar 2026 - Present · 7 mos
Web Content Writer at Pehchaan The Street School (Trust), Dec 2025 - Apr 2026 · 5 mos
Campus Ambassador at Internshala, Nov 2025 - Dec 2025 · 2 mos, My role and responsibilities being a campus ambassador is to create awareness about the internshala and lead generation.
Analyst at eClerx, Sep 2023 - Mar 2025 · 1 yr 7 mos, Chandigarh, India, My role as an Analyst in eClerx was to convert sales by interacting with customers and manage sales data.
