---
title: "Shubham Makwana - Senior Manager - Growth in Greater Bengaluru Area | Tal"
description: "Meet Shubham Makwana, Senior Manager – Growth & Category | Flipkart | Ex-Swiggy, Ninjacart | P&L | Quick Commerce | E-commerce based in Greater Bengaluru Area. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/shubham-makwana/share-image"
---

# Shubham Makwana on Tal

## Headline

Senior Manager – Growth & Category \| Flipkart \| Ex\-Swiggy, Ninjacart \| P&L \| Quick Commerce \| E\-commerce

## About

6 years of building and scaling growth engines across India's most dynamic consumer internet companies \- Flipkart, Swiggy, and Ninjacart\. Currently at Flipkart, I lead Planning & Growth for the BGM vertical \- owning Planning and Strategy, end\-to\-end\. Before this, at Swiggy Instamart, I worked across quick commerce growth and helped build Swiggy Handpicked from 0→1, curating premium long\-tail brands in a discovery\-driven environment\. My sweet spot: turning ambiguous mandates into structured growth plays — whether that's cluster expansion, category buildout, or supply chain unlocks\. I combine sharp data instincts \(SQL\) with a bias for execution\. Open to Senior Manager / Director roles in Growth, Category, or Strategy — preferably in consumer internet, travel tech, or quick commerce\.

## Location

Greater Bengaluru Area

## AI stack

claude code

claude

gemini

notebooklm

notion

openai

## Work experience

Senior Manager \- Growth at Flipkart, Apr 2025 \- Present · 1 yr 6 mos, Bengaluru, \- Led Planning & Strategy for the BGM vertical, managing a ₹1,800 Cr/month business unit spanning 11 categories, including Auto Accessories, Babycare, Beauty, and Food\. \- Owned GMV planning, growth targets, and cross\-functional execution while driving strategic initiatives across pricing, demand planning, and category expansion\. Collaborated with a 50\+member team and key stakeholders to deliver 40% YoY growth

Senior Planning Manager at Flipkart, Apr 2025 \- Apr 2026 · 1 yr 1 mo, Grew BGM monthly GMV from ₹1,400 Cr to ₹1,800 Cr \(\+29%\) across 11 super categories through demand planning, traffic allocation, and category\-level growth interventions\. Increased overall market share from 41% to 46% vs Amazon, while scaling the Pets category from <10% to 25% share assortment, pricing, and visibility optimization\. Delivered ₹4,400\+ Cr GMV across 11 major sale events with <2% forecasting deviation, while reducing the demand planning cycle by 7 days through workflow redesign\. Saved ₹65 Cr annually by identifying and eliminating marketplace packing\-cost inefficiencies in partnership with Supply Chain and Business Finance teams\. Built leadership performance dashboards and co\-owned marketplace P&L with Business Finance, enabling proactive budget reallocation, overburn control, and performance visibility across categories\.

Cluster Growth Manager at Instamart, Jun 2023 \- Mar 2025 · 1 yr 10 mos, Bangalore Urban, \- Owned the growth charter for Swiggy Instamart Bangalore, the company’s highest order\-contributing city \- scaling monthly revenue from ₹108 Cr to ₹280\+ Cr through aggressive store expansion, hyperlocal growth initiatives, and operational optimization\. \- Led a 50\+ store launch program in one year with 60 additional stores in pipeline, while driving store\-level profitability and reducing underperforming stores to zero\. \- Drove city\-wide growth through a ₹8 Cr quarterly hyperlocal marketing plan, targeted BTL campaigns, 15\+ strategic brand partnerships, and expansion of 24x7 operations across the cluster\.

Category Manager at Swiggy, Jan 2022 \- Jun 2023 · 1 yr 6 mos, Bengaluru, \- Built Swiggy Handpicked from 0→1, Swiggy’s first premium online grocery platform focused on curated and long\-tail brands\. Spearheaded the launch of two categories \- Baked Goods and Sweets & Snacks \- owning the entire category buildout from brand identification and market mapping to founder outreach, commercial negotiations, margin closures, and supply pipeline creation\. \- Onboarded 60\+ premium and emerging brands, established sourcing and assortment strategy, and scaled the categories to contribute \~55% of overall Handpicked revenue\.

Manager at Ninjacart, Jun 2021 \- Dec 2021 · 7 mos, Bengaluru, \- Built and scaled 3 new customer acquisition channels at Ninjacart by partnering with gig\-economy platforms, activating auto\-driver networks, and training tele\-calling teams\. Rolled out the model across 4 cities, onboarding 200\+ drivers, acquiring 230\+ new customers, and driving 60K\+ tonnage\.

Management Trainee at Ninjacart, Jun 2020 \- Jun 2021 · 1 yr 1 mo, Bengaluru, \- Solved reverse supply chain inefficiencies by redesigning operational workflows, driving cross\-functional stakeholder alignment, and instituting daily review mechanisms\. Stabilized operations across 4 of 6 parent cities, enabling 90% of facilities to close within operational deadlines\.

Senior Executive Member, Mélange \- The Cultural Committee at Indian Institute of Foreign Trade, Feb 2019 \- Feb 2020 · 1 yr 1 mo, New Delhi Area, India

Junior Executive Member, Mélange – The Cultural Committee at Indian Institute of Foreign Trade, Jul 2018 \- Feb 2019 · 8 mos

## Education

MBA\(IB\), Indian Institute of Foreign Trade

Bachelor of Commerce, Accounting, H\. L\. College of Commerce

[View the original profile](https://tal.club/meet/shubham-makwana)

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