Headline

Senior Manager – Growth & Category | Flipkart | Ex-Swiggy, Ninjacart | P&L | Quick Commerce | E-commerce

About

6 years of building and scaling growth engines across India's most dynamic consumer internet companies - Flipkart, Swiggy, and Ninjacart. Currently at Flipkart, I lead Planning & Growth for the BGM vertical - owning Planning and Strategy, end-to-end. Before this, at Swiggy Instamart, I worked across quick commerce growth and helped build Swiggy Handpicked from 0→1, curating premium long-tail brands in a discovery-driven environment. My sweet spot: turning ambiguous mandates into structured growth plays — whether that's cluster expansion, category buildout, or supply chain unlocks. I combine sharp data instincts (SQL) with a bias for execution. Open to Senior Manager / Director roles in Growth, Category, or Strategy — preferably in consumer internet, travel tech, or quick commerce.

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

notebooklm

notion

openai

Work experience

Senior Manager - Growth at Flipkart, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, - Led Planning & Strategy for the BGM vertical, managing a ₹1,800 Cr/month business unit spanning 11 categories, including Auto Accessories, Babycare, Beauty, and Food. - Owned GMV planning, growth targets, and cross-functional execution while driving strategic initiatives across pricing, demand planning, and category expansion. Collaborated with a 50+member team and key stakeholders to deliver 40% YoY growth

Senior Planning Manager at Flipkart, Apr 2025 - Apr 2026 · 1 yr 1 mo, Grew BGM monthly GMV from ₹1,400 Cr to ₹1,800 Cr (+29%) across 11 super categories through demand planning, traffic allocation, and category-level growth interventions. Increased overall market share from 41% to 46% vs Amazon, while scaling the Pets category from <10% to 25% share assortment, pricing, and visibility optimization. Delivered ₹4,400+ Cr GMV across 11 major sale events with <2% forecasting deviation, while reducing the demand planning cycle by 7 days through workflow redesign. Saved ₹65 Cr annually by identifying and eliminating marketplace packing-cost inefficiencies in partnership with Supply Chain and Business Finance teams. Built leadership performance dashboards and co-owned marketplace P&L with Business Finance, enabling proactive budget reallocation, overburn control, and performance visibility across categories.

Cluster Growth Manager at Instamart, Jun 2023 - Mar 2025 · 1 yr 10 mos, Bangalore Urban, - Owned the growth charter for Swiggy Instamart Bangalore, the company’s highest order-contributing city - scaling monthly revenue from ₹108 Cr to ₹280+ Cr through aggressive store expansion, hyperlocal growth initiatives, and operational optimization. - Led a 50+ store launch program in one year with 60 additional stores in pipeline, while driving store-level profitability and reducing underperforming stores to zero. - Drove city-wide growth through a ₹8 Cr quarterly hyperlocal marketing plan, targeted BTL campaigns, 15+ strategic brand partnerships, and expansion of 24x7 operations across the cluster.

Category Manager at Swiggy, Jan 2022 - Jun 2023 · 1 yr 6 mos, Bengaluru, - Built Swiggy Handpicked from 0→1, Swiggy’s first premium online grocery platform focused on curated and long-tail brands. Spearheaded the launch of two categories - Baked Goods and Sweets & Snacks - owning the entire category buildout from brand identification and market mapping to founder outreach, commercial negotiations, margin closures, and supply pipeline creation. - Onboarded 60+ premium and emerging brands, established sourcing and assortment strategy, and scaled the categories to contribute ~55% of overall Handpicked revenue.

Manager at Ninjacart, Jun 2021 - Dec 2021 · 7 mos, Bengaluru, - Built and scaled 3 new customer acquisition channels at Ninjacart by partnering with gig-economy platforms, activating auto-driver networks, and training tele-calling teams. Rolled out the model across 4 cities, onboarding 200+ drivers, acquiring 230+ new customers, and driving 60K+ tonnage.

Management Trainee at Ninjacart, Jun 2020 - Jun 2021 · 1 yr 1 mo, Bengaluru, - Solved reverse supply chain inefficiencies by redesigning operational workflows, driving cross-functional stakeholder alignment, and instituting daily review mechanisms. Stabilized operations across 4 of 6 parent cities, enabling 90% of facilities to close within operational deadlines.

Senior Executive Member, Mélange - The Cultural Committee at Indian Institute of Foreign Trade, Feb 2019 - Feb 2020 · 1 yr 1 mo, New Delhi Area, India

Junior Executive Member, Mélange – The Cultural Committee at Indian Institute of Foreign Trade, Jul 2018 - Feb 2019 · 8 mos

Education

MBA(IB), Indian Institute of Foreign Trade

Bachelor of Commerce, Accounting, H. L. College of Commerce