Shubham Kumar profile photo 1 on Tal

Shubham Kumar

Senior Graphic Designer | Brand Identity & Creative Strategy | Packaging & Visual Design | Digital & Social Campaigns | Story-Driven Visual Communication

Bengaluru

5+ years of work experience

ZET
Sep 20242 yrs 2 mosPresent

Benguluru

• Led creative development for 100+ fintech performance and product marketing campaigns across app, web, and paid acquisition channels • Built scalable banner and ad creative systems, improving CTR by up to 1.5x • Delivered high-velocity creatives using A/B testing and performance experimentation • Collaborated with Growth & Product teams to align creative strategy with user acquisition KPIs • Collaborated with product and content teams to design and structure a 45-page fintech whitepaper, translating complex insights into clear and engaging visual narratives. • Led acquisition campaigns across WhatsApp, in-app, and push channels • Mentored junior designers and improved creative execution quality across campaign cycles
SalaryBox
Sep 20231 yr 1 moSep 2024

Gurugram, Haryana, India

• Designed and executed creative campaigns across Facebook Ads, Google Ads, and In-app promotions achieved a 30% uplift in click-through rates. • Led a team of junior designers, providing mentorship, quality oversight, and ensuring on-time project delivery. • Developed visually engaging marketing materials, including banners, brochures, and social media creatives aligned with brand identity.
GoMechanic.in
May 20221 yr 4 mosAug 2023

Gurugram, Haryana, India

• Designed newsletters and emailers that improved open rates by 25%, contributing to stronger customer retention. • Developed a wide range of marketing collaterals — including posters, banners, and digital assets supporting brand visibility and campaign success. • Created high-impact visual content for social media and marketing campaigns, leading to a 40% boost in engagement.
GoMechanic
20221 yr2023

1. Grew social media engagement by 40% through platform-tailored creatives across Instagram, Facebook, and Twitter. 1. Designed interactive emailers that improved open rates by 25% — combining visual hierarchy, clear CTAs, and personalisation hooks. 1. Developed marketing collateral for national campaigns and retail touchpoints, maintaining brand consistency across digital and print.
ESEO Solutions Private Limited
Jul 202110 mosApr 2022

Gurugram, Haryana, India

• Created more than 100 graphics and short-form videos for the social media platforms of various brands. • Developed fluency in Adobe Suite, contributing to a 15% increase in client campaign conversions. • Contributed to brainstorming sessions for creative concepts and campaign strategies.

Shubham’s AI Stack

claude
claude
gemini
gemini
midjourney
midjourney
openai
openai
Adobe Firefly
Adobe Firefly
ChatGPT Images
ChatGPT Images

Education

Kalinga University, Raipur

Bachelor of Arts, Economics, History, English, & Education

Kalinga University, Raipur

20203 yrs2023
Admec Multimedia Institute

Diploma in Graphic Designing, Graphic Design

Admec Multimedia Institute

20191 yr2020

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Shubham Kumar on Tal

Headline

Senior Graphic Designer | Brand Identity & Creative Strategy | Packaging & Visual Design | Digital & Social Campaigns | Story-Driven Visual Communication

About

Senior Graphic Designer specializing in performance marketing and growth-focused design within fintech and app ecosystems.With 5+ years of experience, I’ve worked across high-growth startups building scalable creative systems for user acquisition, product marketing, and lifecycle campaigns across app, web, and paid media channels.At ZET and previous organizations, I’ve led creative execution for 100+ campaigns focused on driving measurable business impact — improving CTRs by up to 1.5x, accelerating campaign performance, and enabling faster design turnaround through scalable creative frameworks.My work sits at the intersection of design, marketing, and product growth — translating business KPIs into high-performing visual strategies through experimentation, creative iteration, and cross-functional collaboration with Growth, Product, and Marketing teams.Key areas I work in:• Performance marketing creatives (Meta, Google Ads)• App growth campaigns and lifecycle communication• Product marketing and in-app design systems• Conversion-focused creative experimentation• Scalable banner/ad creative systemsI also enjoy mentoring designers and improving creative workflows in fast-paced marketing environments.If you're building a high-growth product or fintech platform and need performance-driven creative systems, feel free to connect.

Location

Bengaluru

AI stack

claude

gemini

midjourney

openai

Adobe Firefly

ChatGPT Images

Work experience

Senior Graphic Designer at ZET, Sep 2024 - Present · 2 yrs 2 mos, Benguluru, • Led creative development for 100+ fintech performance and product marketing campaigns across app, web, and paid acquisition channels • Built scalable banner and ad creative systems, improving CTR by up to 1.5x • Delivered high-velocity creatives using A/B testing and performance experimentation • Collaborated with Growth & Product teams to align creative strategy with user acquisition KPIs • Collaborated with product and content teams to design and structure a 45-page fintech whitepaper, translating complex insights into clear and engaging visual narratives. • Led acquisition campaigns across WhatsApp, in-app, and push channels • Mentored junior designers and improved creative execution quality across campaign cycles

Senior Graphic Designer at SalaryBox, Sep 2023 - Sep 2024 · 1 yr 1 mo, Gurugram, Haryana, India, • Designed and executed creative campaigns across Facebook Ads, Google Ads, and In-app promotions achieved a 30% uplift in click-through rates. • Led a team of junior designers, providing mentorship, quality oversight, and ensuring on-time project delivery. • Developed visually engaging marketing materials, including banners, brochures, and social media creatives aligned with brand identity.

Senior Executive Design at GoMechanic.in, May 2022 - Aug 2023 · 1 yr 4 mos, Gurugram, Haryana, India, • Designed newsletters and emailers that improved open rates by 25%, contributing to stronger customer retention. • Developed a wide range of marketing collaterals — including posters, banners, and digital assets supporting brand visibility and campaign success. • Created high-impact visual content for social media and marketing campaigns, leading to a 40% boost in engagement.

Senior Designer at GoMechanic, 2022 - 2023 · 1 yr, 1. Grew social media engagement by 40% through platform-tailored creatives across Instagram, Facebook, and Twitter. 1. Designed interactive emailers that improved open rates by 25% — combining visual hierarchy, clear CTAs, and personalisation hooks. 1. Developed marketing collateral for national campaigns and retail touchpoints, maintaining brand consistency across digital and print.

Graphic Designer & Video Editor at ESEO Solutions Private Limited, Jul 2021 - Apr 2022 · 10 mos, Gurugram, Haryana, India, • Created more than 100 graphics and short-form videos for the social media platforms of various brands. • Developed fluency in Adobe Suite, contributing to a 15% increase in client campaign conversions. • Contributed to brainstorming sessions for creative concepts and campaign strategies.

Education

Bachelor of Arts, Economics, History, English, & Education, Kalinga University, Raipur

Diploma in Graphic Designing, Graphic Design, Admec Multimedia Institute

Public links

behance.net: https://www.behance.net/shubham1812