Headline

Ex- Marketing Lead @ Bharti Airtel | Angel Investor | Driving Growth with Innovative Strategies

About

At KreditBee, I lead the charge in acquiring new customers and maximizing revenue from existing ones through strategic use of channels like Google, Facebook, and Market Aggregators. In my previous role, I spearheaded the national launch of Airtel Black, expanding it to over 1,300 towns and crafting 10 distinct propositions that significantly boosted new user acquisition and subscriber base. With over 10 years of experience in sales, marketing, category management, and business development, I have consistently driven growth and profitability across diverse geographies and market segments. Key Achievements: KreditBee: • Amplified performance marketing efforts by 2.3X within just 6 months, all while maintaining a budget exceeding ₹10 Cr per month. • Revamped the referral program, resulting in a 2X increase in referred customers and a corresponding rise in revenue. Airtel: • Successfully launched Airtel Black in over 1,300 towns across India. • Designed and executed a retail expansion strategy that led to the opening of more than 1,000 new stores nationwide. • Rolled out Airtel Xstream Fiber in the Andaman Islands with an innovative pricing strategy. • Developed a Fiber Expansion strategy for West Bengal and Orissa, launching services in over 75 towns. I am passionate about leveraging my expertise to drive strategic initiatives that lead to exponential growth and long-term success.

Location

Bengaluru

AI stack

claude

gemini

meta

Work experience

Assistant Vice President Marketing at KreditBee, Dec 2023 - Present · 3 yrs, Bengaluru, Karnataka, India, • Strategic Leadership: Spearheading a cross-functional team of 13 to drive marketing strategy, consumer insights, and product innovation, directly contributing to organizational growth. • Product & Pricing Innovation: Led the conceptualization and launch of high impact lending products (Oct ’24, May ’25), now generating ₹50 Cr+ in monthly DV • Go-To-Market Ownership: Defined and executed comprehensive GTM strategies with a performance- and partnership-led acquisition mix, delivering 40% YoY revenue growth while reducing CAC by 30%. • Performance Marketing Excellence: Oversaw campaigns across Google Ads, Facebook Ads, Apple Search Ads, and affiliate networks, achieving measurable outcomes: o 2X growth in revenue via Google campaigns (TROAS-focused) o 95% Share of Voice on competitor keywords via Apple Search Ads with optimized bid strategies o 30% reduction in CPS in just 3 months through media mix and funnel optimization • Referral & CRM Optimization: Redesigned the referral journey to drive 2X revenue growth; leveraged CRM and content marketing to boost conversion by 10% and deliver ₹1 Cr+ in monthly cost savings. • Investor & Stakeholder Management: Managed monthly and annual investor reporting, aligning business narratives with growth outcomes and future marketing plans. • Brand & Partnership Strategy: Built strategic partnerships with OEMs to enhance brand visibility and app penetration, driving long-term value& driving ATL campaigns • Programmatic & Data-Driven Growth: Established high-efficiency programmatic lead generation capabilities, outperforming other digital acquisition channels in cost and conversion. • Business Category Ownership: Led the Two-Wheeler Loan vertical end-to-end— from market entry strategy to setting up and scaling a new business line. • Telesales Enablement: Improved productivity by 80% within 8 months by developing propensity on leads, identifying high intent lead and improving connectivity

National Acquisition & Growth Head - Airtel Black at Bharti Airtel, Jul 2022 - Dec 2023 · 1 yr 6 mos, On-site, * Design New Customer Proposition based on customer insights and organisational goals --> Launched 8 different propositions in last 1 year leading to increase in growth by 42% * Identify and expand new regions to unlock new levers of growth --> Launched Airtel Black to 1000+ towns by leading CFT from Sales, Regional Marketing, Customer experience, Regulatory, etc * Identify and implement strategies to unlock Growth --> Identified and build journeys for different journeys to enable cross sell on existing HV Airtel base * Lead CFT to achieve Org Goals from time to time

Marketing Manager at Bharti Airtel, Nov 2020 - Jul 2022 · 1 yr 9 mos, * Design & Implement GTM strategy for One Airtel * Design Marketing campaigns to generate hot leads * Increase Brand Awareness & acquire Desire/Action Customer * Generate consumer insights and consumer touchpoints through data * Strategize business development for new Areas/Cities * Drive online lead conversion and design new process to efficiently convert maximum leads

Strategic Project Manager at Bharti Airtel, Jun 2019 - Oct 2020 · 1 yr 5 mos, Gurgaon, Haryana, India, • Forged strategic alliances with global partner with potential to increase Airtel revenue by $500 million in 5 years • Developed analytical model between AWS, Azure, Own Cloud to define Airtel Cloud Strategy, impacts revenue of 200+ Cr annually • Introduced Server Procurement Model using ODM Strategy, Cost reduced by 39%, Annual Savings by 400+Cr • Redesigned Operational Model for Airtel - Call Center leading to savings of 35% annually in OPEX • Led Work From Home during Covid-19, recognized by Global Director to enable complete infra within 3 days Achievement : • Rated Outstanding ( Highest Rating ) in annual performance cycle (2019-20) • Awarded “Learning Champion” for 3 consecutive months for leading team of 4 & scored highest (150+ employee)

Young Leader at Airtel Nigeria, May 2019 - Jun 2019 · 2 mos, Lagos, Nigeria

Young Leader -Manager at airtel, Jun 2018 - Apr 2019 · 11 mos, Gurgaon, India, Sales * Increased revenue by 7% within 6 weeks by targeting 2500+ retailers & 30+ distributors (Highest in Rajasthan) * Engaged with 2500+ retailers & 20+ rural + urban distributors , increased Mitra penetration from 52% to 69% in 6 Weeks * Developed a Framework to replicate in Zone to provide action items for TMs & ZSMs to increase Mitra adoption Marketing * Network Market Analytics: Developed a framework to analyze and co-relate Business and Network KPIs * Developed algorithm to identify 1500+ areas and designed campaigns for Sales Team to engage more customers * Algorithm also identified 500+ tower to help Network team to improve services which would be increase Sales revenue & customer satisfaction * Recommended action items for Sales team for 1500 cell sites and 5000 Retailers to target & inc revenue Customer Experience: * Defined new metrics to understand customer behavior which helped to reduce customer churn by 6% * Designed & implemented strategy leading to increase in customer contactability to 90% within 15 mins from 67% * End to End ownership from Analysis to strategy execution to reduce customer churn in Rajasthan Circle International Experience Airtel Nigeria * Strategized WoW(War on Waste) by consolidation of domestic/international partners and forming strategic alliances SCM * Redesigned Operations Model for Airtel - Call Center leading to savings of 35% annually in OPEX * Introduced procurement model for servers, reduced cost by 39% with annual savings of more than 400 Cr * Leading Capex/Opex optimization (1000Cr+) with EBIDTA improvement across categories

President at Entrepreneurship Cell, FMS Delhi, Mar 2017 - Mar 2018 · 1 yr 1 mo, Role and Responsibilities : 1. Elected as President, ECell by 226 students of FMS Delhi 2. Led a team of 18 and delivered the biggest Entrepreneurship Summit in the history of FMS Delhi covered by Zee Business with prizes worth ₹ 3 millions. 3. Increased social media reach through facebook by 183% from 3k to 8.5k 4. Mentored and Monitored 650 Campus Ambassadors across the country 5. Led a team of 200 in Merchants of Delhi, Earned 1.24 lacs in 7 hours in the streets of Delhi 6. Led a team of 8 to organize Basecamp'17 (Biggest ever Funding event at FMS) with 7 Investors and facilitated 34 StartUps to raise ₹ 8 Cr fund, increase by 51% 7. Lead team to organize Entrepreneurial Event for school students in Delhi

Education

Master of Business Administration (MBA), general management, Faculty of Management Studies (FMS) - University of Delhi

Bachelor's Degree, Electrical and Electronics Engineering, BIT Mesra Student-Industry Relations Cell