Headline

Product Manager | XLRI | Software Engineer। Ex-media.net, MiQ| BITS Pilani

About

Seasoned Product Manager with over 8 years of experience across SaaS and adtech industry, blending technical expertise with a strategic business mindset. Proven track record of driving product development and innovation, with a focus on delivering impactful solutions. Skilled in leveraging data-driven insights to inform product strategies and enhance user experiences. Holds a Bachelor's degree in Electronics and Instrumentation Engineering from BITS Pilani and an MBA in Business Management from XLRI Jamshedpur.

Location

Bengaluru

AI stack

claude code

claude

cursor

mcp

replit

ChatGPT

Work experience

Product Manager at Sortly, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, - Led enterprise "boulder" bets (Platinum, Sites, Master-Item) that moved Sortly upmarket, running 80+ enterprise discovery interviews and authoring PRDs to unlock larger, higher-ARR deals. - Owned the integrations & partnerships roadmap end-to-end, prioritizing across 1,000+ tickets, 60+ customer calls, and 2 years of churn data and managed native integrations with AppFolio, Quickbooks and GoDaddy to close a key gap blocking enterprise adoption. - Drove product-led growth and enterprise readiness: a dedicated integrations page that increased integration exploration, improving bulk imports for Premium/Enterprise plan, plus handling platform improvement for better data security and faster, smoother app experience. - Introduced and owned a product roadmap tracking process for transparency and sync across Product, GTM, and CXO, rolling out a new tool org-wide.

Product Manager at Media.net, Jan 2024 - Apr 2025 · 1 yr 4 mos, Mumbai, Campaign Analyser: • Built a B2B SaaS campaign analyser to measure and manage 100k+ campaign across on FB, Google and other channels. • Introduced a feature to point out outliers on key campaign metrics, providing realtime alert, reducing CPA by 30%. • Managed stakeholder requirements for finding new search keywords and potential advertisers, generating revenue $10M/month. Web Crawler: • Productivised crawler, enabling seamless workflow integration and reducing onboarding time from 2 days to 30 minutes. • Prioritized and fulfilled crawler requirements from 50+ teams for analyzing 8M+ pages/day to extract required content. • Built a self-serve usage dashboard with streamline onboarding process that gave 50+ internal teams real-time visibility into their usage and costs, driving transparency and wider adoption.

Associate Product Manager at Media.net, May 2022 - Dec 2023 · 1 yr 8 mos, Bengaluru, Contextual Data Platform: - Owned a platform for advertisers and publishers to create and manage contextual ad campaigns, handling 10k+ external agency campaigns and driving $3M/month in revenue. - Shipped auto-segment creation, changelog management, and auto-deactivation of campaigns, reducing support tickets by 70%. - Built a catalog of 150+ off-the-shelf brand-safety, IAB, and custom industry-specific segments, cutting onboarding time by 50%. - Integrated an AI system to classify webpages into IAB and Brand-Unsafe categories at 90% precision/recall. - Added on-UI estimated reach during campaign creation, lifting customer retention by 20%. - Designed a demo interface as a GTM asset to showcase functionality and build client trust in sales.

Product Management Intern at Media.net, Apr 2021 - Jun 2021 · 3 mos, Mumbai, Maharashtra, India

Founding Member at Caesar.AI, Jun 2018 - May 2020 · 2 yrs, Bengaluru, We have built a platform for influencers to build their community and for brands to get vetted influencers and gauge the impact of their influencer marketing campaign through quantifiable insights. We aim to solve 2 major problems that any brand or agency faces while working with influencers. 1)How to calculate ROI for influencer marketing. 2)How to search, connect, and manage workflow seamlessly while working with influencers. I work mainly on the operations side of this startup, which involves products as well as client management. Getting to the root cause of the client's problem and solving it with technology to make their life better is my goal. Onboarding clients(brand and influencers), market research, feedback calls, handling technology epics and building MVPs using my coding knowledge are my daily activities.

Software Engineer 2 at MiQ, Jun 2017 - Jul 2020 · 3 yrs 2 mos, Bangalore Urban, Karnataka, India, Product Development: • Handled $7M/month worth of campaigns with 5 ms bid response time by developing the ad bidder servers • Reduced skipped workflow from 11.7% to 0.1% by designing new and robust workflow execution engine • Managed 4TB+ GDPR compliant data generated daily, which empowered data scientists to build models • Built a tool worth ~$3M, for a US pharma company, used to detect compliance issues in US pharma ads Leadership Roles: • Designated as the youngest Scrum Master among 200 people and adopted Agile methodology in the team • Increased uptime by 5.26% by reducing deployment time from 2 to 3 hrs to one-click, as the DevOps Lead Recognition • Received the Best Innovation Award for reducing issue debug time from 15 minutes to less than a minute • Qualified out of 200+ employees for the Emerging Manager Program aimed at training the future leaders • Won the Best Rookie Award for the work amongst the 40+ new joiners at the MIQ Annual event, Ignite’17 Training and Onboarding: • Guided 6 interns as a mentor for their onboarding and helped all of them to bag a Pre-Placement Offer • Conducted hands-on interactive training sessions for 30+ new hires on AWS tools and cloud architecture

Education

Master of Business Administration - MBA, Business Management, XLRI Jamshedpur

Bachelor of Engineering - BE, Electronics and Instrumentation Engineering, Birla Institute of Technology and Science, Pilani