Headline

I build retention systems | Growth & lifecycle at PlatinumRx | ex-Google Pay, Truemeds, Zoomcar

About

I'm not your average Joe. I'm the guy who turned a garage full of clunkers into a roaring business. Okay, maybe not literally, but I did start my used car venture back in my college days and scaled it up until my parents decided to throw a wrench in the works (literally, they threatened to ground me). Post that, I honed my digital marketing skills at Merkle Sokrati, where I became a master of paid advertising and customer sentiment analysis. I helped clients optimize their campaigns and develop new features to improve user experience. Yet, my love for cars didn't die. I traded in my garage for a cubicle and joined Zoomcar, where I became the go-to guy for turning user's dreams of driving cars away from home into real-world rides. I even helped decide which cars were cool enough to make the cut and how much they should cost. Then I switched gears (pun intended) and joined Truemeds, where I was the secret weapon behind keeping customers happy and healthy. I revamped everything from scripts to delivery systems, turning frowns upside down and reducing delivery times by a whopping 22 hours. Now I'm revving up my engines at Google Pay India via Makerlab, where I'm on a mission to make bill payments as easy as pie (or maybe more like a slice of pizza). I'm digging deep into user behavior, crafting killer push notifications, and even introducing gift cards (because who doesn't love a little extra cash?). So, if you're looking for a marketing pro who can turn lemons into lemonade (or, in my case, clunkers into cash), look no further. I'm ready to rev up your business and leave a lasting impression.

Location

Delhi

AI stack

claude

gemini

Work experience

Growth Manager at PlatinumRx, Apr 2026 - Present · 6 mos, Bengaluru, I own growth and retention at PlatinumRx, an Indian e-pharmacy, across paid acquisition, lifecycle marketing, and the measurement infrastructure underneath both. Refill prediction - Rebuilt the engine that predicts when a patient is due to reorder, taking timing accuracy to 66% on a frozen holdout and cutting late refill reminders from 19% to 3%. The audit behind it overturned 4 of the 6 assumptions the previous model rested on, and re-based the analysis from individual orders to purchase occasions. Automation - Productionized the model as a daily refill-nudge journey with propensity-scored incentive issuance via API, removing roughly 780 hours of manual campaign execution a year. Incentive economics - Ran a paired within-user analysis showing that coupons lift basket size but do not change how often people order, and traced a significant share of coupon and coin spend to users who were not yet due to reorder. Redirected incentive spend away from already-active buyers. Paid search - Restructured the non-brand Search account into 11 intent-based ad group themes, diagnosed heavy conversion concentration in a single head term alongside several fully dormant themes, and built the recurring search-term negation workflow that routes every new keyword. Measurement - Designed a 10-dimension campaign taxonomy across 6 channels and 14 lifecycle cohorts and built the pipeline behind it, replacing manual reporting with self-serve campaign and retention dashboards for the team and for leadership. Content - Authored the company's empathetic content framework across email, push, WhatsApp and SMS, for a category where purchase is trust-driven rather than impulse-driven, and built an in-house email production system that removed external design and development dependency.

Small Business Owner at Knight Owl Momos, Jun 2025 - Present · 1 yr 4 mos, - Build "Health Focused" small cafe from scratch (hiring, brand building, influencer marketing, PnL, managing SOPs, and more) - Turned business profitable within 5 months of inception - Handed over operations to a friend of mine while I moved to Bangalore

Growth Marketing Specialist | Google Pay | Makerlab at Google, Feb 2024 - Apr 2026 · 2 yrs 3 mos, Gurugram, Engaged through MakerLab as extended workforce on the Google Pay India growth team, where I owned the lifecycle and CRM execution layer across five growth programs on one of India's largest payments apps. Lifecycle and CRM - Ran execution across dormant-user reactivation, welcome-back offers, social payments, saved-card activation and youth adoption, defining audience, trigger, channel and content for each and running the variant testing behind them. Blended CTR lift of around 16.6% across the five programs. Youth payments launch - Launched the campaign program behind a newly launched youth product, building its communications framework from scratch under compliance constraints that had messaging switched off at MVP, and validating segment hypotheses through pilot campaigns before strategy was set. Around 18% adoption uplift and 0.3 percentage points higher month-2 retention. AI-generated recommendations - Acted as the growth-side check on an AI recommendation engine, testing model-written notification and in-app copy against benchmark, flagging a performance gap and running the root-cause analysis with the ML team that fed back into model optimization. Affinity targeting - Partnered with the ML team on a credit-affinity model spanning Gold Loans, Personal Loans and Credit Cards, supporting the shift from blanket notification blasts to affinity-scored targeting and making disbursal-per-comm the efficiency metric rather than click-through. Voice of customer - Designed and ran the monthly Play Store review analysis end to end, building a six-category complaint taxonomy from unstructured review text and escalating month-over-month deterioration to the accountable product teams.

Apple Ads Consultant at PROHED, Nov 2022 - Apr 2026 · 3 yrs 6 mos, Gurugram, Apple Search Ads consulting, run alongside my full-time roles. Managed Apple Search Ads across 5+ client accounts over three and a half years, at ₹1 crore and above in monthly managed budget.

Retention Manager (Growth) at Truemeds India, Nov 2022 - Feb 2024 · 1 yr 4 mos, Mumbai, Owned retention and lifecycle marketing at Truemeds, an Indian e-pharmacy. Cut coupon waste 50% by building a live segmentation dashboard that drove targeted retention and real-time incentive allocation. Lifted customer lifetime value 24% by replacing manual sends with triggered, segment-based lifecycle journeys. Cut average returns and refunds resolution time 32% by rebuilding the workflow and the underlying policy end to end.

Assistant marketing manager at Zoomcar, Sep 2021 - Nov 2022 · 1 y 2 mo, Bangalore

Senior Business Analyst at Merkle Sokrati, Jan 2020 - Sep 2021 · 1 y 8 mo, Pune

Education

Bachelor of Technology - BTech, Computer Science, SRM University Sonepat, Haryana

Himalaya Public School