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Shubham Adhikary

Special Projects @ 2070 Health

Delhi

5+ years of work experience

2070 Health
Apr 20242 yrs 5 mosPresent

Gurugram

2070 Health is India’s first healthcare venture studio, building patient-centric healthcare companies from scratch by bringing together ambitious ideas, exceptional founders, and a powerful innovation platform. As part of the GTM team, I worked across all PortCos to take them from 0→1 — supporting brand identity, growth, demand generation, operating workflows, and early team-building. I was promoted within ~9 months from IC to leading the content function where I led a 6-member team to create and deliver cool stuff fast. My contributions spanned the full GTM stack, later narrowing into brand marketing, content, creative systems, and special growth experiments across portfolio companies. >AI Creative Systems for 2070H Built AI-led creative workflows that replaced stock-image dependence with custom healthcare visuals, saved $1,000+ annually, and scaled AI-assisted image, B-roll, and video production across portfolio campaigns > Everhope Oncology | $10M Seed | Cancer Care Platform Built brand, organic growth, and trust systems from 0→1 — 320+ blogs, 300+ cancer pages, ~27K monthly traffic, 4.3M+ impressions, ~2M YouTube views, NPS 92, > Hoola Health / BabyMD | $5M Seed | Paediatric care - Built early offline GTM and full-funnel comms across clinics, societies, preschools, referrals, and performance marketing — 160 leads and 40 vaccinations in 2 weeks. >Nivaan | $7M Series A | Chronic Pain Managment Platform Improved demand-gen and conversion journeys across ads, LPs, WhatsApp, and OPD funnel ; middle funnel 14%→19%, bottom funnel 8%→11%, CAC down 11%, lead-to-OPD up 26%.
2070 Health
Aug 202310 mosMay 2024

Gurugram, Haryana, India

Lupin
Jun 20225 mosOct 2022

Mumbai

1. Developed a pre launch marketing plan for a brand in bone cancer3 2. Organise and executed a pan India survey, from following up with sales force to cleaning and analysing the data set to estimate market potential and increase in house market intelligenc$ 3. Using the aforementioned survey data, doing segmentation and creating tailor made strategies to target select oncologist+ 4.Conducted secondary market research on all breast cancer campaigns, in addition to compiling a report highlighting their outcomes. 5. Executed a competitive mapping activity for a brand in prostate cancer, in addition to co ordinating with stockists and distributors to gauge market insights.
Emami Ltd
May 20222 mosJun 2022

Kolkata, West Bengal, India

Observed and performed non-enzymatic in vitro bioassays in the bioassay lab, also worked in the formulation department learning about different ayurvedic formulations and their development considerations along with their QC tests, in addition to spending some time in the packaging department.
Artemis Hospitals
Jul 20212 mosAug 2021

Gurugram, Haryana, India

. Worked at the PCS(Patient Care System) department, rotating between OPD, IPD, Emergency and Insurance depts. - Handling patient admissions, registrations, discharge and billing. .Worked in the Supply Chain dept., overseeing all Drug stores and their functioning, along with learning the auditing protocol at a prime hospital
Self Employed
Apr 20202 yrs 2 mosMay 2022

Picked up design as a hobby in college. Got opportunities for paid work across startups, marketing agencies, and pharma clients. - Designed packaging for COVID-era pharma products including Posaconazole, Molnupiravir, and Vaxlovid for Vivimed/Finoso-linked projects; products reportedly generated $3M+ in orders. - Registered design vendor for Lupin, #5 Pharma co. of India ; supported oncology marketing assets for a Denosumab brand - Built web/mobile prototypes from wireframes for agency clients including Naukri.com, American Express, and Meet The Drapers.

Shubham’s AI Stack

antigravity
antigravity
claude code
claude code
gemini
gemini
kimi
kimi
lovable
lovable
opencode
opencode

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor's in Pharmacy & Master's in Business Administration, Pharmacy, Pharmaceutical Sciences, and Administration

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

20185 yrs2023

Gyan Bharati School - India

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Headline

Special Projects @ 2070 Health

About

I work across GTM, brand, growth systems, creative operations, and cross-functional special projects. At 2070 Health, India’s first healthcare venture studio, I have worked across early-stage companies from concept to reality , including Everhope Oncology ($10M Seed), Hoola Health / BabyMD ($5M Seed), Nivaan ($7M Series A), Xponentiate, and other portfolio businesses. Earlier, I built a freelance branding and design practice across startups, agencies, and pharma clients, including work as a registered design vendor for Lupin and commercial pharma packaging projects.

Location

Delhi

AI stack

antigravity

claude code

gemini

kimi

lovable

opencode

Work experience

Manager, Special Projects at 2070 Health, Apr 2024 - Present · 2 yrs 5 mos, Gurugram, 2070 Health is India’s first healthcare venture studio, building patient-centric healthcare companies from scratch by bringing together ambitious ideas, exceptional founders, and a powerful innovation platform. As part of the GTM team, I worked across all PortCos to take them from 0→1 — supporting brand identity, growth, demand generation, operating workflows, and early team-building. I was promoted within ~9 months from IC to leading the content function where I led a 6-member team to create and deliver cool stuff fast. My contributions spanned the full GTM stack, later narrowing into brand marketing, content, creative systems, and special growth experiments across portfolio companies. >AI Creative Systems for 2070H Built AI-led creative workflows that replaced stock-image dependence with custom healthcare visuals, saved $1,000+ annually, and scaled AI-assisted image, B-roll, and video production across portfolio campaigns > Everhope Oncology | $10M Seed | Cancer Care Platform Built brand, organic growth, and trust systems from 0→1 — 320+ blogs, 300+ cancer pages, ~27K monthly traffic, 4.3M+ impressions, ~2M YouTube views, NPS 92, > Hoola Health / BabyMD | $5M Seed | Paediatric care - Built early offline GTM and full-funnel comms across clinics, societies, preschools, referrals, and performance marketing — 160 leads and 40 vaccinations in 2 weeks. >Nivaan | $7M Series A | Chronic Pain Managment Platform Improved demand-gen and conversion journeys across ads, LPs, WhatsApp, and OPD funnel ; middle funnel 14%→19%, bottom funnel 8%→11%, CAC down 11%, lead-to-OPD up 26%.

Associate, Special Projects at 2070 Health, Aug 2023 - May 2024 · 10 mos, Gurugram, Haryana, India

Product Management Intern at Lupin, Jun 2022 - Oct 2022 · 5 mos, Mumbai, 1. Developed a pre launch marketing plan for a brand in bone cancer3 2. Organise and executed a pan India survey, from following up with sales force to cleaning and analysing the data set to estimate market potential and increase in house market intelligenc$ 3. Using the aforementioned survey data, doing segmentation and creating tailor made strategies to target select oncologist+ 4.Conducted secondary market research on all breast cancer campaigns, in addition to compiling a report highlighting their outcomes. 5. Executed a competitive mapping activity for a brand in prostate cancer, in addition to co ordinating with stockists and distributors to gauge market insights.

Research And Development at Emami Ltd, May 2022 - Jun 2022 · 2 mos, Kolkata, West Bengal, India, Observed and performed non-enzymatic in vitro bioassays in the bioassay lab, also worked in the formulation department learning about different ayurvedic formulations and their development considerations along with their QC tests, in addition to spending some time in the packaging department.

Management Intern at Artemis Hospitals, Jul 2021 - Aug 2021 · 2 mos, Gurugram, Haryana, India, . Worked at the PCS(Patient Care System) department, rotating between OPD, IPD, Emergency and Insurance depts. - Handling patient admissions, registrations, discharge and billing. .Worked in the Supply Chain dept., overseeing all Drug stores and their functioning, along with learning the auditing protocol at a prime hospital

Visual Designer at Self Employed, Apr 2020 - May 2022 · 2 yrs 2 mos, Picked up design as a hobby in college. Got opportunities for paid work across startups, marketing agencies, and pharma clients. - Designed packaging for COVID-era pharma products including Posaconazole, Molnupiravir, and Vaxlovid for Vivimed/Finoso-linked projects; products reportedly generated $3M+ in orders. - Registered design vendor for Lupin, #5 Pharma co. of India ; supported oncology marketing assets for a Denosumab brand - Built web/mobile prototypes from wireframes for agency clients including Naukri.com, American Express, and Meet The Drapers.

Education

Bachelor's in Pharmacy & Master's in Business Administration, Pharmacy, Pharmaceutical Sciences, and Administration, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Gyan Bharati School - India