Headline

Brand Manager at Liberate Foods | Helping brands scale 0-1 | x-PepsiCo, ITC | FMCG, D2C

About

With over seven years of experience in FMCG and D2C sectors, I currently serve as Brand Manager at Liberate Foods, leading the brand building and market expansion of Shaka Harry across the USA and global markets. My expertise spans brand management, content marketing, creative direction and performance marketing, enabling me to craft consumer-centric strategies that drive brand growth and market penetration. Throughout my career, I have focused on building brands from scratch, identifying market gaps, leveraging consumer trends, and fostering innovation to support product development and brand positioning. My mission is to create impactful narratives and strategies that resonate with consumers, drive business value, and foster meaningful connections in an ever-evolving global market.

Location

Bengaluru

AI stack

aistudio

claude

gemini

lovable

meta

openai

Work experience

Brand Manager at Liberate Foods, Jun 2025 - Present · 1 yr 3 mos, Bengaluru, Brand Custodian for Shaka Harry, spearheading brand building and market growth across USA and other international markets.

Manager - Brand Management and Consumer Strategy at Redcliffe Labs, Sep 2024 - Feb 2025 · 6 mos

Manager - Consumer and Market Insights at RPSG (FMCG) - Guiltfree Industries Limited, Nov 2023 - Jun 2024 · 8 mos, Spearheading brand growth and strategy for the entire personal care category. Overseeing two D2C personal care brands, Naturali and Within Beauty. Driving innovation and NPDs by identifying market gaps, consumer trends, and emerging opportunities for future product launches, ensuring alignment with brand objectives and market demands.

Deputy Manager - Insights at PepsiCo, Feb 2023 - Oct 2023 · 9 mos, • Responsible for delivering social intelligence and consumer insights for Latin American markets • Drive portfolio and brand growth strategies through strategic growth insights • Inspire creative direction, comms and activations for the brands by identifying emerging trends • Explore demand spaces to understand consumer centricity of a product • Keep a pulse on consumer sentiment, shifting trends and emerging passion points to inspire future activation opportunities

Senior Executive - Social Listening & Insights at ITC Limited, Feb 2022 - Jan 2023 · 1 yr, Bengaluru, Karnataka, India, • Social insights lead for biscuits, cakes, chocolates and ice cream categories (Sunfeast and Fabelle) - helped in building effective digital strategy for Dark Fantasy, Mom’s Magic, Caker, All Rounder, Marie, Fabelle etc • Conducted qualitative consumer research studies for Sunfeast biscuits, a brand valued at +3000 Cr. • Worked closely with digital media and marketing team to develop and drive next generation data driven marketing strategy. • Suggested strategies to the brand team to unlock Gen Z for Dark Fantasy portfolio • Suggested major trends and innovations happening in Biscuits, cookies and cakes globally and in India, to help innovate and design ideas for new products in Sunfeast portfolio. • Drove digital excellence by refining social media chatter into data-driven insights • Coordinated and worked closely with influencer analysis agencies like Quroz - helped brands like Dark Fantasy, Fabelle, Fantastik etc find right influencers for their campaigns. • Helped brands like Sunfeast Dark Fantasy, Sunfeast caker and Fabelle strengthen their digital presence. • Helped biscuits, juices and confectionery brands to develop a clear strategy for the launch of gift packs/hampers during festivities. • Contributed significantly to develop a prolific digital strategy for B Natural juices • Helped in acquisition of new age brands by assisting the internal stake holders with listening insights.

Analyst at GlobalData Plc, Oct 2018 - Feb 2022 · 3 y 4 mo, Hyderabad

Education

PGDM, Marketing and Operations, IMI Kolkata

Bachelor of Technology (B.Tech.), Electronics and Communications Engineering, Amity University Gwalior