Headline

equal parts creative chaos and strategy

About

if a brand doesn't have a heartbeat, i'm probably already thinking about how to give it one. hi stalker, welcome to my corner of the internet, i'm shruti and something you should know about me is that i chase sunsets, make impromptu travel plans the moment my bank account allows it, and somehow always find a reason to go shopping for a new occasion xD. i'm the person who's exploring a new city with a coffee(absoulutely LOVE a good coffee) in hand and quietly thinking about how that brand could market itself better. it's a curse, honestly. i also have a thing about chaos, i genuinely cannot function in it may it be messy rooms, desks, unclear briefs or broken processes, they all stress me out equally. so i fix them because leaving things half-done isn't something i know how to do. on the work side, i've spent time building brands, running gtm, writing strategies, and making creative work actually land. branding and marketing is where i feel most alive. tbh my skillset doesn't fit in one box which is honestly the most useful thing about it. i've always known i'll build something of my own one day(actually working on something rn) so until then, i want to be in the room with founders who are already doing it, learning how they think, how they move, and how they make it work. i bring everything i have to the table, they bring the vision which i believe is a fair trade.

Location

Hyderabad

Work experience

operations specialist - founder's office at ZySec AI, Aug 2024 - Feb 2026 · 1 yr 7 mos, Hyderabad, when i joined there were no playbooks, no defined processes, just a founder with a vision and a lot of moving pieces that needed someone to hold them together. i worked directly under the founder, sitting at the intersection of strategy, ops, and problem-solving. not the kind of role where tasks show up neatly in a queue, the kind where you look at a messy situation and build the structure it needs from scratch. what that actually looked like day to day: - partnered with the founder to break down ambiguous problems into structured plans, turned "we need to figure this out" into something executable. - ran large-scale market research across 2,500+ organizations, identifying high-potential opportunities and shaping go-to-market decisions. - mapped operational workflows, found the gaps, and built automation solutions that cut manual effort by 60-70%. - managed and analysed crm data to keep pipeline visibility clean and follow-ups sharp. - synthesised complex research and operational inputs into decision-ready briefs for leadership, the kind where someone reads it once and knows exactly what to do. - used automations for research, reporting, and documentation workflows, reduced turnaround by 40-50%. - coordinated across marketing, partnerships, and ops to make sure strategy didn't stay on slides. the biggest thing i walked away with is how to operate in uncertainty without freezing, think like a generalist, move like a specialist, and never wait for perfect clarity to start. every chapter teaches you something, this one taught me what i'm built for and i'm on to the next one.

intern at MotorPedia, Jan 2024 - Jul 2024 · 7 mos, India, started writing code for a blog page. ended up discovering that my brain works better when it's building strategy, not syntax.

intern at Tommy Hilfiger, Oct 2023 - Dec 2023 · 3 mos, Pune District, my first D2C experience and it came with a premium store, a great manager, and zero time to be slow. three months on the floor taught me things no classroom could, how to read a customer in 30 seconds, how to sell without being pushy, how to multitask while keeping every detail sharp, and how much a well-executed in-store event can move the needle. i was genuinely obsessed with coming in every day. being close to the action, watching how small operational decisions impact revenue, learning how real people think and buy, this is where i got my street smarts. left knowing one thing for sure: i belong close to the business, not behind it.

Education

Bachelor of Technology - BTech, Mksss Cummins College of Engineering for Women

Higher Secondary Certificate, Science, G.H. Raisoni College of Engineering(GHRCE), Nagpur