---
title: "Shruti Jain - Category Manager in Bengaluru | Tal"
description: "Meet Shruti Jain, Category @ Flipkart | Brand and Marketing Strategy | DU Alumna based in Bengaluru. AI stack includes claude."
image: "https://tal.club/meet/shruti-jain-6/share-image"
---

# Shruti Jain on Tal

## Headline

Category @ Flipkart \| Brand and Marketing Strategy \| DU Alumna

## About

At Flipkart, I lead brand\-building initiatives as an Assistant Brand Manager, merging data\-driven insights with creative marketing to deepen customer engagement and loyalty\. My background in Integrated Marketing Communication \(MBA\) fuels my ability to craft compelling, customer\-centric campaigns that deliver measurable results\. Previously at Dell Technologies, I drove demand generation and strengthened B2B relationships, contributing to significant revenue growth and improved customer satisfaction\. Our efforts led to acquiring 75\+ new clients and boosting Net Promoter Scores\. With a passion for strategic storytelling and performance marketing, I thrive in high\-impact roles that demand analytical thinking, collaboration, and innovative problem\-solving\. I’m always eager to learn and deliver outcomes that move the needle\.

## Location

Bengaluru

## AI stack

claude

## Work experience

Category Manager at Flipkart, Apr 2026 \- Present · 8 mos

Brand Manager \(Private Labels\) at Flipkart, Jan 2026 \- Mar 2026 · 3 mos, Bengaluru, Karnataka, India

Assistant Brand Manager \(Private Labels\) at Flipkart, Jun 2024 \- Dec 2025 · 1 yr 7 mos, Bengaluru, Karnataka, India, Driving growth and innovation across Flipkart’s private label brands in the Home category: 🔹 P&L Ownership: Managed a portfolio worth INR 100 Cr GMV, responsible for end\-to\-end business growth across Home Decor, and Home Improvement Tools\. 🔹 Market Share Gains: Increased private label share by 30% in Home Decor and 60% in Home Improvement Tools through sharper ad strategies, improved product visibility, and deeper seller engagement\. 🔹 Brand Store Launch: Led the successful launch of the Flipkart Private Label Brand Store – improved UX led to a 15% increase in traffic and 15% higher conversion within just 2 months\. 🔹 High\-Impact Campaigns: Secured high\-visibility placements during key festive events, driving \~25% incremental traffic for private label brands\. 🔹 Performance Marketing: Optimized PPC campaigns to deliver a strong average ROI of 10\.2 during peak sale periods\. 🔹 Sales Acceleration: Achieved 23% growth in PL Home by curating the right assortment and launching new products backed by user research, FGDs, and competitor insights\. 🔹 New Product Development: Built and executed the go\-to\-market and pricing strategy for 1500\+ new launches in 2025, adding INR 10 Cr in incremental revenue\. 🔹 Catalog & Content Excellence: Partnered with creative agencies to enhance and standardize catalogs – this improved brand consistency and helped reduce returns by 30%\.

Key Account Manager at Dell Technologies, Feb 2023 \- Jun 2024 · 1 yr 5 mos, On\-site, Key Contributions: Managed a portfolio of 500\+ SMB accounts, generating $1M\+ in quarterly revenue through strategic sales initiatives\. Led end\-to\-end sales cycle: outbound lead generation, inbound conversion, pipeline development, forecasting, and CRM opportunity management\. Acquired and onboarded 75\+ new clients within a year, expanding the client base by 25%\. Initiated customer feedback loops, improving Net Promoter Score \(NPS\) by 8%\. Achievements: Surpassed sales targets by an average of 150%, driving an additional $1\.5M in revenue over 5 quarters\. Achieved highest segment revenue in Q3 FY24, outperforming goals by 250%\. Recognized as “Rookie of the Quarter” for exceptional performance in Q1 FY24\.

Inside Sales Representative at Dell Technologies, Jul 2022 \- Feb 2023 · 8 mos, Bengaluru, Karnataka, India

Social Media Marketing Manager at Binaryveda, Aug 2021 \- Jul 2022 · 1 yr, Key Contributions: Revitalized LinkedIn presence by aligning content strategy with brand voice and business goals\. Increased LinkedIn followers 4x in 8 months, significantly expanding audience reach and engagement\. Conceptualized, launched, and managed 10\+ targeted campaigns, catering to diverse audience segments and improving brand visibility\.

Shopper Engagement at pladis Global, Aug 2021 \- Aug 2021 · 1 mo, India, Key Contributions: Drove brand awareness through targeted shopper engagement and sales promotions, increasing daily sales by 250% in a hypermarket environment\. Analyzed customer buying behavior during deep discount periods, identifying key sales patterns and optimizing promotional strategies\.

NextGen Leader at WPP, Jun 2021 \- Aug 2021 · 3 mos

## Education

MBA, Integrated Marketing Communication, K J Somaiya Institute of Management

BA Hons, Business Economics, Delhi University

[View the original profile](https://tal.club/meet/shruti-jain-6)

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