Shruti Jain profile photo 1 on Tal

Shruti Jain

Category @ Flipkart | Brand and Marketing Strategy | DU Alumna

Bengaluru

5+ years of work experience

Flipkart
Apr 20268 mosPresent

Flipkart
Jan 20263 mosMar 2026

Bengaluru, Karnataka, India

Flipkart
Jun 20241 yr 7 mosDec 2025

Bengaluru, Karnataka, India

Driving growth and innovation across Flipkart’s private label brands in the Home category: 🔹 P&L Ownership: Managed a portfolio worth INR 100 Cr GMV, responsible for end-to-end business growth across Home Decor, and Home Improvement Tools. 🔹 Market Share Gains: Increased private label share by 30% in Home Decor and 60% in Home Improvement Tools through sharper ad strategies, improved product visibility, and deeper seller engagement. 🔹 Brand Store Launch: Led the successful launch of the Flipkart Private Label Brand Store – improved UX led to a 15% increase in traffic and 15% higher conversion within just 2 months. 🔹 High-Impact Campaigns: Secured high-visibility placements during key festive events, driving ~25% incremental traffic for private label brands. 🔹 Performance Marketing: Optimized PPC campaigns to deliver a strong average ROI of 10.2 during peak sale periods. 🔹 Sales Acceleration: Achieved 23% growth in PL Home by curating the right assortment and launching new products backed by user research, FGDs, and competitor insights. 🔹 New Product Development: Built and executed the go-to-market and pricing strategy for 1500+ new launches in 2025, adding INR 10 Cr in incremental revenue. 🔹 Catalog & Content Excellence: Partnered with creative agencies to enhance and standardize catalogs – this improved brand consistency and helped reduce returns by 30%.
Dell Technologies
Feb 20231 yr 5 mosJun 2024

On-site

Key Contributions: Managed a portfolio of 500+ SMB accounts, generating $1M+ in quarterly revenue through strategic sales initiatives. Led end-to-end sales cycle: outbound lead generation, inbound conversion, pipeline development, forecasting, and CRM opportunity management. Acquired and onboarded 75+ new clients within a year, expanding the client base by 25%. Initiated customer feedback loops, improving Net Promoter Score (NPS) by 8%. Achievements: Surpassed sales targets by an average of 150%, driving an additional $1.5M in revenue over 5 quarters. Achieved highest segment revenue in Q3 FY24, outperforming goals by 250%. Recognized as “Rookie of the Quarter” for exceptional performance in Q1 FY24.
Dell Technologies
Jul 20228 mosFeb 2023

Bengaluru, Karnataka, India

Binaryveda
Aug 20211 yrJul 2022

Key Contributions: Revitalized LinkedIn presence by aligning content strategy with brand voice and business goals. Increased LinkedIn followers 4x in 8 months, significantly expanding audience reach and engagement. Conceptualized, launched, and managed 10+ targeted campaigns, catering to diverse audience segments and improving brand visibility.
pladis Global
Aug 20211 moAug 2021

India

Key Contributions: Drove brand awareness through targeted shopper engagement and sales promotions, increasing daily sales by 250% in a hypermarket environment. Analyzed customer buying behavior during deep discount periods, identifying key sales patterns and optimizing promotional strategies.
WPP
Jun 20213 mosAug 2021

Shruti’s AI Stack

claude
claude

Education

K J Somaiya Institute of Management

MBA, Integrated Marketing Communication

K J Somaiya Institute of Management

20202 yrs2022
Delhi University

BA Hons, Business Economics

Delhi University

20163 yrs2019

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Headline

Category @ Flipkart | Brand and Marketing Strategy | DU Alumna

About

At Flipkart, I lead brand-building initiatives as an Assistant Brand Manager, merging data-driven insights with creative marketing to deepen customer engagement and loyalty. My background in Integrated Marketing Communication (MBA) fuels my ability to craft compelling, customer-centric campaigns that deliver measurable results. Previously at Dell Technologies, I drove demand generation and strengthened B2B relationships, contributing to significant revenue growth and improved customer satisfaction. Our efforts led to acquiring 75+ new clients and boosting Net Promoter Scores. With a passion for strategic storytelling and performance marketing, I thrive in high-impact roles that demand analytical thinking, collaboration, and innovative problem-solving. I’m always eager to learn and deliver outcomes that move the needle.

Location

Bengaluru

AI stack

claude

Work experience

Category Manager at Flipkart, Apr 2026 - Present · 8 mos

Brand Manager (Private Labels) at Flipkart, Jan 2026 - Mar 2026 · 3 mos, Bengaluru, Karnataka, India

Assistant Brand Manager (Private Labels) at Flipkart, Jun 2024 - Dec 2025 · 1 yr 7 mos, Bengaluru, Karnataka, India, Driving growth and innovation across Flipkart’s private label brands in the Home category: 🔹 P&L Ownership: Managed a portfolio worth INR 100 Cr GMV, responsible for end-to-end business growth across Home Decor, and Home Improvement Tools. 🔹 Market Share Gains: Increased private label share by 30% in Home Decor and 60% in Home Improvement Tools through sharper ad strategies, improved product visibility, and deeper seller engagement. 🔹 Brand Store Launch: Led the successful launch of the Flipkart Private Label Brand Store – improved UX led to a 15% increase in traffic and 15% higher conversion within just 2 months. 🔹 High-Impact Campaigns: Secured high-visibility placements during key festive events, driving ~25% incremental traffic for private label brands. 🔹 Performance Marketing: Optimized PPC campaigns to deliver a strong average ROI of 10.2 during peak sale periods. 🔹 Sales Acceleration: Achieved 23% growth in PL Home by curating the right assortment and launching new products backed by user research, FGDs, and competitor insights. 🔹 New Product Development: Built and executed the go-to-market and pricing strategy for 1500+ new launches in 2025, adding INR 10 Cr in incremental revenue. 🔹 Catalog & Content Excellence: Partnered with creative agencies to enhance and standardize catalogs – this improved brand consistency and helped reduce returns by 30%.

Key Account Manager at Dell Technologies, Feb 2023 - Jun 2024 · 1 yr 5 mos, On-site, Key Contributions: Managed a portfolio of 500+ SMB accounts, generating $1M+ in quarterly revenue through strategic sales initiatives. Led end-to-end sales cycle: outbound lead generation, inbound conversion, pipeline development, forecasting, and CRM opportunity management. Acquired and onboarded 75+ new clients within a year, expanding the client base by 25%. Initiated customer feedback loops, improving Net Promoter Score (NPS) by 8%. Achievements: Surpassed sales targets by an average of 150%, driving an additional $1.5M in revenue over 5 quarters. Achieved highest segment revenue in Q3 FY24, outperforming goals by 250%. Recognized as “Rookie of the Quarter” for exceptional performance in Q1 FY24.

Inside Sales Representative at Dell Technologies, Jul 2022 - Feb 2023 · 8 mos, Bengaluru, Karnataka, India

Social Media Marketing Manager at Binaryveda, Aug 2021 - Jul 2022 · 1 yr, Key Contributions: Revitalized LinkedIn presence by aligning content strategy with brand voice and business goals. Increased LinkedIn followers 4x in 8 months, significantly expanding audience reach and engagement. Conceptualized, launched, and managed 10+ targeted campaigns, catering to diverse audience segments and improving brand visibility.

Shopper Engagement at pladis Global, Aug 2021 - Aug 2021 · 1 mo, India, Key Contributions: Drove brand awareness through targeted shopper engagement and sales promotions, increasing daily sales by 250% in a hypermarket environment. Analyzed customer buying behavior during deep discount periods, identifying key sales patterns and optimizing promotional strategies.

NextGen Leader at WPP, Jun 2021 - Aug 2021 · 3 mos

Education

MBA, Integrated Marketing Communication, K J Somaiya Institute of Management

BA Hons, Business Economics, Delhi University