Shruti Gowda on Tal
Headline
Brand, Growth & Partnerships Leader | 10+ years | Unicorn-scale experience across Strategy, Alliances & Integrated Marketing.
About
I've spent the better part of a decade building brands, partnerships, communities, and twice, my own companies. My career started at Swiggy in 2015, when it was still finding its feet. Over five years, I worked across city marketing, national alliances, and category strategy; building partnerships with HDFC, IndiGo, Google Pay and Sodexo, launching the first Swiggy Food Court at Kempegowda International Airport, and designing the BTL Marketing Playbook that was adopted across 170+ cities PAN India. After Swiggy, I took the founder's path, twice. I built Kosha, a D2C home lifestyle brand, navigating post-COVID supply chain reality firsthand. Then Natural Clan, a premium freeze-dried pet nutrition brand, where I spent 8 months perfecting the product with a nutritionist before the market was ready. Both taught me more about what marketing actually needs to do for a business than any corporate role could. That founder lens is now my biggest differentiator. Today, I work at the intersection of brand, growth and partnerships helping organisations build visibility, acquire the right audiences, and create alliances that compound over time. I'm energised by roles where I can shape direction, not just execute briefs; ideally at a company that values culture as much as growth, and where there's real room to build something meaningful. If you're building a consumer brand, a D2C business, or a community-first organisation in Bangalore and need someone who can lead brand and partnerships strategy — let's talk.
AI stack
claude
lovable
notion
perplexity
Canva Magic Studio
Work experience
Events, Partnership and Alliances at The Silver Surfers Club, Feb 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India
Independent Consultant at Independent Consultant, Feb 2024 - Feb 2025 · 1 yr 1 mo, Independent Marketing Consultant — advised early-stage startups on brand strategy, GTM, and growth.
Head of Marketing at Organic Mandya, Dec 2023 - Feb 2024 · 3 mos, Bengaluru, Short-term consulting engagement to redesign FMCG marketing strategy ahead of their fundraise Designed a Brand Strategy Marketing Playbook to increase revenue through retail and quick commerce.
Membership Manager at Museum of Art and Photography (MAP), Jun 2023 - Nov 2023 · 6 mos, Bengaluru, > Redesigned membership tier structure > Improved Membership UI and navigation > Created Event Space Catalog with Pricing for curated events
Entrepreneur at Natural Clan, Dec 2022 - Jun 2023 · 7 mos, Co-developed Natural Clan, a premium pet nutrition brand. 8-month product development with a nutritionist. Early-to-market positioning; paused for right market timing.
Education
Master of Business Administration (MBA), Media & Entertainment, Manipal institute of technology
Master's Degree, MBA in Media & Entertainment, Whistling Woods International, Mumbai
