Headline

Content Strategist | Turning Brand Stories into 1M+ Organic Views | SEO Storytelling & AI-Assisted Content Systems

About

I tell brand stories that make people stop scrolling. With 3+ years across D2C and B2B content, I've built content strategies that took a candle brand from zero to 1M+ organic views, not through luck, but through understanding what makes people stop, feel something, and share. My background started in content and blogging, and over time it evolved into building structured content systems powered by strategy, storytelling, and AI-assisted workflows. I use AI tools to speed up research, drafting, and publishing, so I can spend more time on the part that actually matters: the story itself. Some of the content-led work I'm proud of: I led content strategy and storytelling for a D2C candle brand, where a single campaign reached 1M+ organic views and the brand grew from 0 to 7,500+ followers through content alone. I also worked on a candle material brand for creators, where I built a niche community of 8,600+ followers through educational, value-driven content, serving 1,000+ candle makers. In SaaS and service-based marketing, I've written SEO blogs, landing page content, onboarding guides, and explainer scripts for solar SaaS and service companies, reaching 2,000+ organic views. I've also directed content and SEO strategy that boosted organic visibility by 68% and ranked content in Featured Snippets and Top 3 SERP positions within 60 days. I've worked across B2B and B2C, in Finance, Healthcare, EdTech, Marketing, and Solar Power, for both US and Indian clients. I enjoy: Building content strategies that connect audience insight to brand voice Writing content that actually performs, not just publishes Using AI to work smarter without losing the human voice Turning scattered ideas into structured content systems I also volunteer with NGOs like Hamari Pahchan and JoshConnect. If you'd like to connect or collaborate, reach out at shrutirajan75@gmail.com. I'd love to hear from you.

Location

Greater Delhi Area

Work experience

Content Strategist at Candle Material Store, Jan 2025 - Mar 2026 · 1 yr 3 mos, India, Worked on developing a niche candle material brand focused on DIY creators and small candle businesses, combining product innovation with educational content. Key Contributions & Results: Built content and community strategy for a niche candle material brand serving DIY creators and small candle businesses. Scaled Instagram from 0 to 8,600+ followers through educational, community-first content Created content that improved product understanding and engagement for 1,000+ candle makers. Drove a single educational post to 16,955+ views and 947+ interactions, including 441 saves and 315 shares, reflecting high-value, highly shareable content Converted content engagement into 200+ profile visits and 67 new follows from one post alone. Built a strong niche community through consistent, value-driven storytelling Directed content around product launches (Mithai, Vada Pav, Samosa molds, themed colors and fragrances)

Content Strategist at Mad Over Candles, Jul 2023 - Dec 2025 · 2 yrs 6 mos, India, Built a D2C candle brand from scratch and scaled it through content-driven growth, product innovation, and customer-focused strategies Scaled Instagram from 0 to 7,500+ followers using content-driven growth strategies Executed a viral Candle campaign achieving 1M+ organic views Served 1000+ customers through customized and bulk orders Partnered with established candle brands such as Prakash Candles and corporate clients to deliver bulk and customized orders Generated ₹1L+ revenue from bulk and corporate orders within the first year Built product differentiation through personalization (fragrance, color, messaging, gifting) Led end-to-end content creation and strategy, covering website pages, blogs, Instagram content, and promotional campaigns to ensure consistent brand communication Managed end-to-end brand content, content strategy, branding, and customer engagement Listed products on Amazon, improving brand credibility with consistent 5-star ratings Developed a Custom GPT-based AI assistant to support customers with product selection, candle care, and post-purchase queries Enabled automated customer guidance and consistent brand communication through AI-driven responses

Digital Marketing Executive at ExpansionJS, Jul 2022 - Apr 2023 · 10 mos, India, Owned content strategy for US-based solar service companies and a solar SaaS CRM product. Wrote SEO-optimized blogs generating 2,000+ organic views, plus website and product content aligned to user intent. Developed social content, email campaigns, and ad copy tailored to brand voice and audience behavior Collaborated with designers and writers on structured content calendars . Wrote video scripts and instructional content to support SaaS onboarding and user education Used AI tools and streamlined workflows to improve content production without losing voice Contributed to content strategy decisions using analytics and performance data

Guest Blogger at IIM SKILLS, Oct 2022 - Jan 2023 · 4 mos, Remote, As a Guest Blogger for IIM Skill, I am dedicated to spreading knowledge and insight in the education niche through my writing. My original and comprehensive blog content aims to inform and educate, driving innovation and growth in the field of education.

Digital Marketing Executive at CampusTrail, May 2022 - Jul 2022 · 3 mos, Mumbai, Maharashtra, India, Received Letter of Recommendation from CMO. Managed a team of writers and guided them throughout about SEO and overall Social Media & content strategy. Boosted organic visibility to 47K+ impressions and 2K+ clicks, achieving 68% growth through targeted SEO and content strategy Earned a Letter of Recommendation from the CMO for impactful SEO and content marketing contributions Ranked blogs in Featured Snippets and secured Top 3 SERP positions within 60 days Created Instagram Reels generating 5K–13K impressions per video Launched YouTube Shorts, achieving 2K+ views within 60 days Managed blog publishing and website content operations. Managed team of content writers and designed post via canva Worked closely with CMO for Paid Ads for Keyword research, landing page optimization, Managing the budget, and ad creation.

Education

Bachelor's of computer applications, Computer application, CCS (Chaudhary Charan Singh)University

Certified Digital Marketing Master Course, Digital Marketing, Digital Vidya