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Shruthi Gupta

Media Consultant at Estée Lauder Companies Inc. | M•A•C Cosmetics

India

4+ years of work experience

Jul 20232 yrs 10 mosApr 2026

Lead M·A·C India social media & digital strategy, driving growth in engagement, reach, followers & revenue-led campaigns, achieving & maintaining 1.2% ER (approx 2x industry benchmark). Execute platform takeovers across retailer platforms ensuring cohesive brand storytelling & high-impact visibility outperforming platform CTR benchmarks, PDP revamp for 2000+ SKUs. Optimize paid social & performance marketing initiatives with media teams to improve ROAS & scale top-performing assets. End-to-end content planning & execution for designer collabs with Gaurav Gupta, Tarun Tahiliani & Shivan & Nearresh for local campaigns and Paris Couture Week. Manage budgeting & financial oversight across shoots, paid campaigns, influencer partnerships & content production. Drive influencer & creator content strategy for launches and tentpole moments, ensuring cultural relevance, relatability & brand alignment. Lead creative direction & cross-functional workflow across shoots, CRM & campaign rollouts for seamless, timely execution, alongside training 2 interns. Identify & produce trending content formats, building high-performing content ecosystems for 120+ product launches. Campaign GTM strategy & extensive competitor analysis. Strategic launch on our first-ever quick commerce platform.
The Estée Lauder Companies Inc.
Jul 20232 y 9 moApr 2026

On-site

Sep 202210 mosJun 2023

Managed social media content, including BAU & KSM task execution. Executed trade marketing activities such as offer constructions for the primary channel, SOH reading, GWP ideation, and KSM activations. Optimized the monthly visibility tracker to tabulate retailer CTR performance, which was later adopted as a reference across brands.
The Estée Lauder Companies Inc.
Sep 202210 mosJun 2023

Mumbai, Maharashtra, India

Diageo
Jan 20225 mosMay 2022

India

Diageo
Jan 20224 mosApr 2022

Championed brand strategy for Diageo Bar Academy & World Class. Executed email marketing campaigns to drive outreach. Facilitated closing of social calendars to enhance scheduling efficiency.
Sicilia Mia
Apr 20214 mosJul 2021

Italy

Shruthi’s AI Stack

claude code
claude code
gemini
gemini
meta
meta
openai
openai
perplexity
perplexity
ChatGPT
ChatGPT

Education

MIP Politecnico di Milano

Master's degree, Global Luxury Goods and Services Management

MIP Politecnico di Milano

20191 yr2020
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Master's degree, Global Luxury Goods and Services Management

SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

20191 yr2020

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Headline

Media Consultant at Estée Lauder Companies Inc. | M•A•C Cosmetics

About

Performance-driven Social Media, CRM & E-commerce Specialist with a proven track record of building trend-led, brand-right content that converts. Experienced in 360° campaign execution, SKU content optimisation, and CRM storytelling across platforms. Known for maintaining engagement on Instagram, revamping PDP & A+ content of over 2000+ SKUs for e-commerce, and delivering high-impact content through creator shoots and integrated brand moments. Adept at cross-functional stakeholder management, vendor negotiations, and translating business objectives into scalable digital performance.

Location

India

AI stack

claude code

gemini

meta

openai

perplexity

ChatGPT

Work experience

Media Consultant at Estée Lauder Co., Jul 2023 - Apr 2026 · 2 yrs 10 mos, Lead M·A·C India social media & digital strategy, driving growth in engagement, reach, followers & revenue-led campaigns, achieving & maintaining 1.2% ER (approx 2x industry benchmark). Execute platform takeovers across retailer platforms ensuring cohesive brand storytelling & high-impact visibility outperforming platform CTR benchmarks, PDP revamp for 2000+ SKUs. Optimize paid social & performance marketing initiatives with media teams to improve ROAS & scale top-performing assets. End-to-end content planning & execution for designer collabs with Gaurav Gupta, Tarun Tahiliani & Shivan & Nearresh for local campaigns and Paris Couture Week. Manage budgeting & financial oversight across shoots, paid campaigns, influencer partnerships & content production. Drive influencer & creator content strategy for launches and tentpole moments, ensuring cultural relevance, relatability & brand alignment. Lead creative direction & cross-functional workflow across shoots, CRM & campaign rollouts for seamless, timely execution, alongside training 2 interns. Identify & produce trending content formats, building high-performing content ecosystems for 120+ product launches. Campaign GTM strategy & extensive competitor analysis. Strategic launch on our first-ever quick commerce platform.

Media Consultant at The Estée Lauder Companies Inc., Jul 2023 - Apr 2026 · 2 y 9 mo, On-site

Marketing Coordinator at Estée Lauder Co., Sep 2022 - Jun 2023 · 10 mos, Managed social media content, including BAU & KSM task execution. Executed trade marketing activities such as offer constructions for the primary channel, SOH reading, GWP ideation, and KSM activations. Optimized the monthly visibility tracker to tabulate retailer CTR performance, which was later adopted as a reference across brands.

Marketing Coordinator at The Estée Lauder Companies Inc., Sep 2022 - Jun 2023 · 10 mos, Mumbai, Maharashtra, India

Luxury Marketing Intern at Diageo, Jan 2022 - May 2022 · 5 mos, India

Advocate at Diageo, Jan 2022 - Apr 2022 · 4 mos, Championed brand strategy for Diageo Bar Academy & World Class. Executed email marketing campaigns to drive outreach. Facilitated closing of social calendars to enhance scheduling efficiency.

Content Writer at Sicilia Mia, Apr 2021 - Jul 2021 · 4 mos, Italy

Education

Master's degree, Global Luxury Goods and Services Management, MIP Politecnico di Milano

Master's degree, Global Luxury Goods and Services Management, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney