Headline

GTM Strategist and Consultant | Market expansion & international GTM (EMEA/APAC/AMERICAS)

About

I’m Shriya, a GTM and strategy lead working in the Founder’s Office at Goodera. I design market-entry playbooks, build 0→1 GTM systems, and turn messy problems into clear operating plans across AMERICAS, EMEA and APAC. Day-to-day I work on market sizing and country prioritisation, ICP definition, ABM and AI-SDR motions, and revenue/forecasting frameworks, then partner with Sales, Product and RevOps to make those plans actually land. I’ve productised research into a flagship benchmarking asset (the Volunteering Quotient) from thousands of ESG reports and used it as a GTM tool to open executive conversations and amplify the company’s voice in major press. Previously, I’ve worked in the CEO’s Office at Ninjacart and in strategy roles across impact, sustainability, and consumer businesses, where I’ve driven new revenue lines, reduced CAC, launched credit and loyalty programs, and supported investment and acquihiring decisions. I care about marrying empathy with numbers: understanding user and client context, then validating decisions with data and simple financial models. Outside work I’m a solo traveller, a certified yoga teacher, and I’m always up for grabbing coffee with interesting folks! ☕️ If you want to talk GTM, corporate strategy, or weird documentaries — drop a hello: shriya.work@gmail.com

Location

Bengaluru

AI stack

codex

lovable

n8n

notion

Base44

Stagehand

Work experience

Co-Founder at Talidmas, Feb 2026 - Present · 8 mos, Dubai, United Arab Emirates

GTM Strategy Lead, Founder’s Office at Goodera, Oct 2023 - Present · 3 yrs, United States, Led market entry planning across multiple regions, identifying priority markets and building a strong enterprise pipeline Designed and executed new GTM motions including AI-driven SDR workflows and community-led acquisition Partnered with sales and leadership on enterprise pitches, pilots, and workshops Built business cases and financial models to guide GTM investments and leadership decisions Established WBR and MBR operating rhythms for pipeline health and execution tracking Mentored junior GTM analysts and coordinated cross-functional stakeholders

Strategy Manager, Founder’s office at Ninjacart, May 2022 - Oct 2023 · 1 yr 6 mos, ● Drove the ideation and execution of a comprehensive GTM Strategy for Farmer credit, generating 20k signups and delivering INR 10L in revenue within just three months. ● Championed WhatsApp commerce and CRM-driven loyalty programs, achieving a 25% increase in Daily Active Users (DAUs) and reducing Customer Acquisition Cost (CAC) by 20%. ● Secured buy-in from CXOs for a $1M acquihiring deal, overseeing full cycle from scouting to negotiation; authored investment thesis and led due diligence for 100+ startups as part of Ninja Ventures. ● Collaborated closely with CXOs and board members to strategize Annual Operating Plans (AOP) and crafted impactful Board presentations, ensuring implementation success of key strategic initiatives. ● Fostered strategic relationships with 50+ international stakeholders, enhancing partnerships and investment opportunities across India, Europe, and LATAM markets.

Account Manager-Planning and Strategy at Natter, Feb 2021 - Apr 2022 · 1 yr 3 mos, Delhi, India, Developed brand and digital growth strategies for D2C and B2C clients Led market research and competitive analysis to inform campaign planning Managed marketplace growth initiatives across food and personal care brands Executed regional marketing campaigns focused on Tier 3 and Tier 4 markets

Sustainability Analyst at Auroville Consulting, Jun 2020 - Dec 2020 · 7 mos, Auroville, Delivered sustainability and GHG accounting projects for SME clients Led carbon offset initiatives and ESG reporting programs Built sustainability disclosures aligned with global reporting frameworks

Business Analyst at Auroville Consulting, Dec 2019 - Jan 2021 · 1 yr 2 mos, ● Executed a comprehensive market research initiative that identified business opportunities for a GHG Accounting project, successfully onboarding 4 new SME clients. ● Led a carbon offset project from conception to execution, ensuring all project phases were managed to deliver successful outcomes on time and within budget. ● Spearheaded the development of sustainability reporting for a travel startup including GRI disclosures, significantly enhancing the organization's transparency and market reputation.

Sustainability Intern at Auroville Consulting, Dec 2019 - Jun 2020 · 7 mos, Auroville, India

Education

Professional Diploma, Managing Brands and Marketing Communications, MICA | The School of Ideas

Bachelor of Technology - BTech, Biotechnology, Vellore Institute of Technology