Headline

Senior Product Manager at BookmyShow | IIM Kozhikode Top 10% | ex - Publicis Sapient | ex - Musigma

About

7+ years of experience in Product Management and Analytics. Experienced in dealing with cross- functional teams and handling multiple products from Ideation till release & adoption. Experienced in creating product strategy and defining product roadmaps and execution roadmaps. Have driven initiatives across the entire organization to demonstrate data driven product management.

Location

Greater Bengaluru Area

AI stack

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Work experience

Senior Product Manager at BookMyShow, Apr 2024 - Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, - Owned and led product strategy and execution for multiple product groups - Monetisation, Movies (Supply), New user discovery in Bookmyshow - Increased the monetisation product group revenue by 2X, from 35Cr to 70Cr. Owned sub product verticals in monetization - Ads, Rewards, Restaurant coupons, Co-branded cards and Payment monetisation - Created E2E user journey for Co-branded cards and optimised the funnel which increased the monetisation revenue by 9Cr - Increased the Ads impressions served by 5X from 150Mn to 750Mn, by implementing data science models in Adtech and enabling targeting of users based on purchase intent - Created a 0 to 1 product, to enable transactors dine in at restaurants using Bookmyshow coupons which increased the revenue by ~1.5Cr - Optimised the user experience for transactors to claim rewards through continuous iterations and A/B testing, which increased the rewards claimed by 350% - Increased the new user conversions by 5%, by capturing user preferences for live events and increasing relevancy of content surfaced

Product Manager at BookMyShow, Nov 2021 - Apr 2024 · 2 yrs 6 mos, Bengaluru, Karnataka, India

Product Manager at Publicis Sapient, Apr 2019 - Oct 2021 · 2 yrs 7 mos, Bengaluru Area, India, - Drove end-to-end planning and execution from MVP stages to develop data product to track KPIs across the entire purchase funnel of customers targeted at global FMCG brands - Created features to improve content quality of a FMCG brand on Amazon ,Walmart by 30% via analyzing and benchmarking of content, and providing recommendations for improvements - Rolled out the product across 3 different marketplaces and 3 different regions in a span of 5 months while also developing custom features for the local market - Drove Sprint planning, grooming, Program Increment planning sessions and also reassessed the priorities around time , Cost , Risk and set careful management of customer expectations - Implemented sales tracking and content recommendation engine for a last mile delivery platform in the product which helped a FMCG brand obtain sales uplift of 16% M-o-M - Designed customer journey surveys, eco system maps, use cases, business capability maps to develop digital product for an leading Oil and gas corporation

Summer Intern at Fidelity Investments, Apr 2018 - Jun 2018 · 3 mos, Chennai Area, India, - Facilitated in optimizing resource allocation by forecasting transaction volumes using predictive models - Increased speed, accuracy of “Transaction Research Program" by suggesting changes to surveillance logic - Developed a dashboard to extract patterns from the data and to give snapshot of relevant information - Expanded the landscape for detecting suspicious transactions to help in lowering the risk of organization

Decision Scientist | Data Analytics at Mu Sigma Inc., Jun 2014 - May 2016 · 2 yrs, Bengaluru Area, India, - Implemented statistical models to identify people abusing Click & Collect feature in retail - Developed an A/B test to analyze the effect in sales due to marketing a new proposition - Created an analytics platform on cloud to scale analytics and evangelize across potential customers for one of the largest software giants in US - Created an analytics platform on cloud to scale analytics and evangelize across potential customers for one of the largest software giants in the

Education

Master of Business Administration - MBA, Business Administration and Management, General, Indian Institute of Management, Kozhikode

Exchange Program, KEDGE Business School