Headline

UX UI designer | Product designer

About

Hi, I’m Shristi Karva – part researcher, part designer. My work sits at the intersection of user behavior, systems thinking, and business impact. I’m interested in how small design decisions influence larger outcomes like engagement, retention, and conversion, and I use research and data to guide those decisions. Across my projects, I’ve worked on e-commerce optimization, behavioral studies, and complex user journeys, translating messy insights into structured flows and clear interfaces. From studying design friction to building high-clarity systems for travel and emergency response, I focus on making experiences more intentional, usable, and outcome-driven. I’m comfortable moving between research, information architecture, and high-fidelity execution, but what matters most to me is whether the design actually works. Looking to work on product teams that care about solving real problems and building thoughtful, high-impact experiences.

Location

Gurugram

AI stack

codex

opencode

claudecode

Work experience

UX Designer at Reliance Industries Limited, Dec 2025 - Apr 2026 · 5 mos, Gurugram, Haryana, India, ● Led UX audit for Ritu Kumar’s e-commerce platform with low baseline conversion (~0.5%) ● Analyzed user behavior using Google Analytics to identify key funnel leakages and friction points ● Mapped end-to-end funnel and uncovered major drop-offs: 93% drop-off at product page → add to cart, indicating weak purchase intent and poor product communication 80% drop-off at cart → checkout, highlighting friction in transition and lack of urgency cues 33% drop-off at checkout → purchase, pointing to trust and payment-related barriers ● Identified product page as the highest leakage point and prioritized it for redesign ● Redesigned homepage and product discovery experience to improve clarity and engagement ● Proposed improvements across checkout and loyalty experience to reduce abandonment and drive retention ● Delivered high-fidelity prototypes in Figma aligned with premium brand positioning Impact: Diagnosed critical funnel bottlenecks contributing to low conversion and defined targeted UX interventions to improve completion rates

UI UX Designer at Brands & Sourcing Leaders Association, Jun 2025 - Jul 2025 · 2 mos, Delhi, India, ● Conducted user research, audience analysis, and benchmarking to inform experience flows and content strategies for global trade events. ● Redesigned the BSL website to improve navigation and usability, enhancing user engagement. ● Designed the BRICS+ fashion & lifestyle summit website, aligning interface and content with brand positioning and user expectations. ● Recommended UI/UX improvements to enhance event communication and expand BSL’s global engagement.

Education

Master's Of Design, UX, National Institute of Fashion Technology India

Bachelor's degree, Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics